Premier Inn news

2024 NEWS STORIES

The world's most beautiful flower fields

Which flower fields around the world do we find the most beautiful? We conducted a little survey to find out! Using eye-tracking software, we presented participants with images of flower fields from around the world and recorded which images their eyes lingered over the longest.
 

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Premier workout

Keeping fit isn’t always easy – especially when you’re travelling! We recently conducted a survey of 2000 adults on the topic of exercising on the go and found that 36% have already fallen off the fitness bandwagon in 2024, and 46% fall out of exercise habits when staying away from home.
 

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Confusing locations: the easiest and hardest landmarks to pinpoint

We've all had those moments when we look at a map, try to pinpoint the exact location of a place we want to visit, only to realize it's not as straightforward as it seems. Some landmarks stand out on maps like beacons, while others seem to play hide-and-seek with our geographical knowledge.
 

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We’ve partnered with comedian Jack Skipper to see how superstitious the nation is

From weddings and birthdays to job interviews and work events, our guests stay with us for all kinds of important occasions. Big events bring on a lot of nerves though, and it seems we all have our little good luck rituals when preparing for an important day!
 

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Confusing locations: the easiest and hardest landmarks to pinpoint

To discover which landmarks are easiest to locate accurately (and which pose a bigger challenge) we asked 250 participants to identify where various global landmarks and natural wonders are situated on a map.
 

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Former Derwen College student James celebrates five years with Premier Inn!

James Lewis, who has Down’s Syndrome, works in housekeeping two days a week at our Premier Inn Wrexham North hotel after finishing his hospitality training at the specialist Shropshire college. Not only does he love his job, but he’s become a vital part of the hotel team thanks to his housekeeping skills, knowing the routine and brand standards by heart.
 

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We partnered with Hope and Aid Direct to donate 2000 mattresses to those in need

We have already pledged £500,000 for the Disasters Emergency Committee and donated 50,000 duvets and pillow sets. Now – inspired by an idea from our Supply Chain Manager and with the help of aid charities and suppliers – we’re offering our support once again.
 

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2023 NEWS STORIES

We’ve partnered up with The Speakmans to help you beat the cringe this Christmas

This Christmas, we’ve teamed up with our favourite TV therapists Nik and Eva Speakman to transform the nation’s cringiest moments into a festive fable – A Cringemas Tale – aimed at bringing us all together to laugh at life’s embarrassing moments, along with tips on how to overcome them this winter. 
 

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Own an exclusive Bean Barrier Plate

Would you love your own Bean Barrier Plate?

If so, register your interest at waiteyplatey@premierinn.com and we will be in touch when we have more news to share!
 

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Purple Tuesday pledge

To mark Purple Tuesday, we’re pledging to get even more interns from special needs educational establishments into paid employment.
 

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Christmas Grotto tester

With Christmas just around the corner the excitement is building, and families across the UK will be busy planning shopping trips to Christmas markets and visits to Christmas lights to get into the festive spirit. But if you're looking for something new to experience this Christmas then read on, as we have something truly magical in store for you and your family!
 

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We win Best Vegan Breakfast award

Our Premier Inn hotels are famous for our all you can eat breakfasts, and now, we’re bringing home the (vegan) bacon with a Best Vegan Breakfast award too!
 

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The world’s most beautiful autumn towns and cities

The identity of a city changes through the seasons, so visiting in autumn or winter can provide a completely different experience to a visit in spring or summer. With this in mind, we wanted to find out which towns and cities people find the most beautiful when they’re decked out in their autumn colours.
 

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Nod-flix, an ASMR channel playing soothing hotel sounds to help you drift off.

We’re here to help the nation Rest Easy, which is why we’ve launched Nod-flix, an ASMR channel filled with calming sounds from our Premier Inn hotels.
 

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When it’s time for kids to fly the nest, our Empty Resters Guide is here to help

Kids off to university or flying the nest? Our Empty Resters Guide is packed with top tips for families.
 

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The most beautiful sounding city names

We’ve used the linguistic theory of iconicity and a scientific study on sound symbolism to reveal the world’s most beautiful sounding city names.
 

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Book ahead: the most in demand attractions around the world

We've scoured the websites of the world’s most famous attractions to reveal which are the easiest to pre-book. Short break innspiration covered! 
 

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Family staycations are calling! Make this a summer to remember

We’re here to help you plan your summer holidays – family staycations in the UK await!
 

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On your marks, get set – scoot!

We’ve partnered up with Micro Scooters – the incredible scooter company on a mission to make every day journeys better for people and the planet – to celebrate getting the most out of UK family getaways!
 

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Derwen College students make a splash at the Virtus Global Games

Two students from the Derwen Premier Inn training facility won big at the Virtus Global Games!

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The most anticipated music festivals of the year

With star-studded line-ups, standout performances and sun-soaked weather, there’s all kinds of events to get excited about. . But which festivals - and their respective line-ups - are receiving the most hype this year? We wanted to find out!
 

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Raise a glass of PRIDE with us this June to support LGBTQ+ charity, akt

To celebrate Pride and support LGBTQ+ charity akt, we’re launching a new bespoke cocktail!  
 

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Premier Inn hotels and Baylis & Harding products – a match made in heaven!

Our Premier Inn Standard rooms now feature hand wash and an exclusively developed hair and body wash from Baylis & Harding’s award-winning Elements White Tea & Neroli range, both presented in attractive marble-look bottles.
 

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The world’s most beautiful blue spaces

We’ve conducted an eye-tracking study of over 50 natural wonders to reveal the world's most beautiful blue spaces that held people’s gazes the longest.
 

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Our teams have been busy learning European greetings!

Booking Liverpool hotels in May? Our team members have been learning how to greet you in 37 languages! Plan your stay ahead of this exciting European event.
 

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Our Bank (Tower) hotel has had a royal re-brand

We’re celebrating King Charles III's Coronation in style – by giving our Premier Inn London Bank (Tower) hotel a royal re-brand! Visit us this May bank holiday.
 

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Celebrate the King’s Coronation with one of our dressing gowns!

We've partnered with The Sewing Rooms to create luxurious robes that'll make you feel like royalty - just in time for the Coronation of King Charles III in May. And what better way to watch the Coronation of King Charles III than by wearing one of our new ‘royal’ robes?
 

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Build it. Beat It

As part of our renewed partnership with Great Ormond Street Hospital, we’ve committed to raising £20 million over the next five years towards GOSH’s Build it. Beat it campaign, which is all in aid of building the Children’s Cancer Centre. 
 

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Feng Shleep

To mark World Sleep Day and National Bed Month, we reached out to Hannah Shore, a sleep expert working with us in partnership with Silentnight, so that she could share her top tips for drifting off.
 

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Spring sights

We wanted to discover which locations are the most beautiful to explore in the spring to give you a little innspiration for your next short break!
 

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Destination doubles

Holidays abroad are out, and UK staycations are in! Here are some of our favourite destination doubles.
   

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Alternative capitals

When we consider our bucket list travel destinations, famous capitals like Paris, Rome, or Madrid might be the most obvious options. But some of these cities are teeming with tourists, resulting in queues to visit major attractions, fully booked restaurants and crowds in front of the most beautiful tourist spots.
 

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Premier Pilgrims

From famous films and TV shows to literature and music, it’s no secret that we’re a nation of culture vultures! But did you know that 51% of people in the UK have embarked on a modern-day pilgrimage to visit a favourite cultural landmark inspired by films, TV shows, literature, art or music?
 

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Start a career in hospitality with Whitbread

Our hotels are full of amazing team members who have grown their careers more than they ever thought possible. With the Hospitality Rising campaign launch, we’re hoping to show more people exactly what can be achieved with a career in our Premier Inn hotels and restaurants, and just how rewarding it can be to find the right job in the right industry. 
 

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2022 NEWS STORIES

Santa stop here!

You’re probably busy ticking things off your Christmas to-do list (and checking it twice). Some presents might be wrapped, festive food might be waiting in the freezer, but for most parents, there’s one thing each year that’s always tricky to prepare for – how to get the kids off to sleep on Christmas Eve!
 

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Best cities for Christmas lights

With Christmas lights being a quintessential part of the holiday season, we’ve analysed Instagram hashtag data and Google search data. Then, by combining both sets of scores, we created a unique Christmas Lights Index, revealing the best spots to head to for dazzling displays this year.
 

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Christmas singles

Gogglebox star and popular TikToker George Baggs has joined forces with us at Premier Inn – the experts in resting easy – to launch a brand-new Christmas single!
 

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Beautiful theatres

We set out to discover the most beautiful theatres across the globe by conducting an eye-tracking study – to do this, we used a clever software that tracked how long each participant looked at an image of a theatre to determine the most appealing ones.
 

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Hidden disabilities

To mark Purple Tuesday, we’ve decided to adopt the Hidden Disabilities Sunflower as part of our Force for Good programme!
 

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Top spooky film and TV locations

What better way to celebrate Halloween than by visiting some of the spookiest UK filming locations? From Corfe Castle in Dorset to Platform 9¾ at London’s King’s Cross, we’ve made a list of top UK attractions that have appeared in some of the world’s favourite magical films and TV shows.
 

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Sit back, relax, and listen to our brand-new Country Music Radio station

At Premier Inn, we want to help the nation rest easy, so as a result of this survey, we decided to launch the world’s first ‘country’ music station – think less ‘Dolly Parton’ and more ‘walking in nature’.
 

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Audiobooks to Rest Easy

Which celebrities have the most relaxing voices?
We asked you to find the most soothing audiobooks from 20 celebs and the results are in!
 

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The best family activities in Guernsey, as chosen by local kids

Following our first summer on the beautiful island of Guernsey after opening our Premier Inn Guernsey St Peter Port (Admiral Park) hotel, we wanted to find out more about all the top things to do in Guernsey. And who better to ask than the experts themselves – local kids who live on the island!
 

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Lightbulb moment! We’re building our first all-electric Premier Inn hotel

Our five-storey 195-bedroom hotel is the first Premier Inn to be designed without a connection to a natural gas supply. Instead, this hotel will be heated and powered fully by grid energy generated from renewable sources and by on-site photovoltaic (PV) cells.
 

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Cultured Europeans Guides to UK Holidays

Joey Essex took a guided tour of staycation hotspot Bath to explore this part of his home-country. Over the course of the day he discovered everything from the Frankenstein Museum and Roman Baths to Bath Abbey and paddleboarding.
 

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Postcard Poets

We’re championing the great British postcard with a series of new and original prints, all designed to inspire people across the nation to put pen to paper and share their holiday memories with loved ones.

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Most popular city breaks

where are the most popular destinations for city breaks? When it comes to exploring a new city, do modern skyscrapers and a lively nightlife tip the scales? Or is it traditional landscapes and historical architecture that draw in the crowds?

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Nimax theatre competition

Win a family ticket to a Nimax Kids show, an overnight stay at a Premier Inn London, including a Premier Inn Breakfast and a two-course evening meal plus £100 spending money.

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Supporting Ukraine

As well as pledging to raise at least £500,000 in support of The Disasters Emergency Committee (DEC) and their international humanitarian effort, we’ve been working together with our incredible transport partners in order to donate over 50,000 duvet and pillow sets to help those affected by the war in Ukraine.
 

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Wanderlust travel report

As a world of travel-lovers, our next holiday destination is never far from our minds. After the easing of many travel restrictions, the demand to explore new places continues to grow. Our long-lived love of adventure is continuing to show, with many people building destination-based Pinterest boards and researching their next holiday online.
 

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Premier Inn are proud to be supporting the DEC and the people of Ukraine

The Whitbread family of hotels and restaurants, including Premier Inn, are fortunate enough to employ people from all over the world and our immediate priority has been supporting our colleagues to ensure they have the help they need in these incredibly difficult circumstances.
 

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The most beautiful cities to wake up in

We wanted to discover which cities are the most beautiful to explore in the morning to help inspire future city breaks. To do this we reviewed Instagram data for #goodmorning{city} to reveal which UK and global destinations are the most popular for morning people.
 

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Join the Whitbread family! We’re offering guaranteed interviews for P&O employees

Following the news about P&O Ferries, Premier Inn are offering guaranteed interviews to previous employees of the company now looking for work. Find out more.
 

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Struggling to drift off? It’s time to read some of Natalie Pennicotte-Collier’s top tips!

At Premier Inn, we’re all about helping the nation rest easy. So, to celebrate National Bed Month in the lead up to World Sleep Day on March 18th, we wanted to conduct some research to find out a little more about people’s sleep habits.
 

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Interested in a career as a chef with Premier Inn?

Not all heroes wear capes – ours wear aprons! – and we’re looking for even more to join us in our Premier Inn kitchens this year.
 

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The Commonwealth Games in Birmingham

Whether you’re watching every game, stopping by for the day or you just want to be close to the action, our Premier Inn Birmingham hotels are everywhere you need to be to get the most out of the Commonwealth Games and see the best of Birmingham.

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Find your perfect romantic UK break this Valentine’s Day

We think any time is a good time to whisk a loved one away for romantic UK breaks. Even better still, thanks to our recent booking trends for February, we’ve got the scoop on some of the hottest destinations for UK weekend breaks.

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Premier Inn named Top Employer

We’re proud to announce that Premier Inn has been named as one of the UK’s top places to work by the Top Employers Institute. This is a huge achievement for us – it’s an accolade only given to businesses who create the best working environments for their employees.
 

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Where's brolly?

Forget Where's Wally – it’s all about Where's Brolly thanks to our fiendish Premier Inn puzzle! Recent research revealed that umbrellas are one of the UK’s most frequently lost items – so can you spot the hidden brolly in this crowded street scene?
 

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2021 NEWS STORIES

The most beautiful cities by night

We’re all used to visiting our favourite cities in the daytime, but as the day draws to a close, you shouldn’t have to stop exploring. We wanted to discover which locations are the most popular by night, to help inspire our future getaways.
 

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Meet Inn the Middle at Christmas

With Christmas 2021 just around the corner – and after 43% said they had to miss out on festive shows altogether last year – we decided to commission a poll about the UK’s love for this popular festive pastime.
 

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Race to Zero, continuing our commitment to tackling climate change

COP26 has officially kicked off in Glasgow, with leaders from around the world meeting to discuss what can be done to tackle climate change. Everyone’s thinking about what steps they can take to help our environment, which is why we decided to take a big step of our own.
 

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UK getaways vs holidays abroad – the results are in!

If you’ve been thinking about booking a family getaway, you don’t need to shell out on holidays abroad to keep the kids entertained. Our recent survey revealed that two thirds of kids think UK holidays are just as fun as going abroad – or even more so!
 

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Life Skills Academy

Autumn’s here, and for a lot of young people, that means going off to university for the first time. This season will see the start of essays, revision and learning all kinds of new skills to shape careers. But when it comes to life skills, it seems not everyone knows the basics.
 

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The most popular autumn cities on Instagram

We wanted to discover which locations are the most popular in autumn, to help inspire our future getaways. To do this, we explored Instagram data to reveal the places with the most autumn-related hashtags and crown the most popular and photogenic cities to visit in autumn.
 

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Premier Inn is proud to support Gratitude. We say thank-you to our Super Stars

Gratitude is a breath-taking art installation that pays tribute to the hard work, courage and dedication of the NHS and key workers during the pandemic. Super Stars, the sculpture sponsored by Premier Inn, honours the true heroes of the pandemic crisis.
 

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Our handy new tool will help you Meet Inn the Middle

We created a clever little tool to help family and friends Meet Inn the Middle, calculating the perfect spot between you for those long-awaited reunions to avoid anyone having to travel further than anyone else.
 

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Bag yourself a new set of wheels with our suitcase competition

We thought it was time to give the old, forgotten suitcase some much needed TLC. That’s why we launched Wheelies: The Suitcase Mechanics to provide holidaymakers with a brand-new set of wheels so that they can travel in style.
 

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GOSH welcomes first patients to their brand-new Sight and Sound Centre

Great Ormond Street Hospital (GOSH) opened the doors to its new specialist centre for children on 21st June, welcoming their first patients into the GOSH Sight and Sound Centre supported by Premier Inn. This building is the UK’s first dedicated medical facility for children with sight and hearing loss.

 

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Near-identical landmarks in the UK

With travelling abroad looking less and less likely this year, more of us than ever are planning a staycation right here in the UK. We’ve come up with a unique idea for people missing international travel to ‘see’ some of the world’s most famous landmarks without even setting foot outside the UK.
 

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Win a free stay at our first hub hotel in Soho

We’re opening our first hub by Premier Inn hotel in Soho on Berwick Street, where Oasis shot the cover for their ground-breaking 1995 album Morning Glory.
 

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Say good-baa to sleepless nights with EweTube

A study we commissioned shows people in the UK are feeling less rested than ever before. We’re taking a ewe-nique approach to counting sheep to help you sleep with our new YouTube channel, EweTube.
 

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Our pledge to reach net zero carbon ten years early

We’re on our journey towards being a fully carbon-neutral company and reaching net zero carbon emissions by 2050.
 

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The Premier Inn Zzzoovet

Office working is a bit different at the moment, with many of us adapting how we work. Working from home is all about staying professional whilst enjoying your favorite home comforts, but we know that sometimes it’s hard to find that perfect balance.
 

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The Bridgerton effect leads to boom in bookings

The Netflix smash hit Bridgerton has led to a boom in bookings at our Bath hotel, with guests who want to stay a little bit closer to the scenic setting of the romantic Regency drama rushing to book an escape with us.
 

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Our Premier Inn pillows have gone viral!

We’ve been amazed to see a 65% spike in demand for our comfy Premier Inn pillows over the last few months after a TikTok about them went viral. TikTok user @charconnor shared a video of her excitement on the app after ordering a pair of our pillows to enjoy at home.
 

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Room at the Inn for new-born baby Charlie

Our Premier Inn Grimsby hotel had an unexpected guest with the delivery of a new-born baby boy on-site! On Sunday 7th February, first-time parents Harriet Hanson and Adam Smith from Skegness were making their way to Grimsby hospital after Harriet’s contractions started in the evening.
 

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The most popular towns and cities on Instagram

To find out which cities and areas are the most popular in spring we dug into Instagram to see which places have the most spring related hashtags, showing us which cities are the most popular, and most photogenic, in the spring time.
 

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Jim’s Premier Inn Adventures

Jim from Plymouth achieved a long-term ambition to walk 630 miles of the South West Coast Path between Minehead and Poole, completing 470 of them during 2020.
So, where did he stay along the way? At Premier Inn hotels of course!
 

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Premier Inn is getting ‘Plugged Inn’

Together with ENGIE, we aim to install up to a thousand GeniePoint Network rapid charging points at Premier Inn hotels across the UK, beginning with 600 committed over the next three years as part of our Force for Good sustainability programme.
 

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Family having to shield recreate Premier Inn room at home for son’s birthday

To celebrate their son’s sixth birthday, the Pedlar family in Barnstaple decided to recreate one of our hotel rooms in their home to make up for missed family trips during lockdown – much to the delight of birthday boy Noah and big sister Heidi, aged nine.
 

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The best sleepers around the world

We're passionate about getting a good night’s sleep, and we wanted to find out who around the world is best at it. So we’ve taken a look at how many times people in different places around the UK, and across the world, look for help and advice around how to get to sleep on Google.
 

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2020 NEWS STORIES

We’re collecting donations for GOSH this Christmas

Every child should be able to spend Christmas with their family. But for some children at Great Ormond Street Hospital, their treatment needs to continue over the festive season.
 

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A master key for a VIP – Santa Claus is coming to town!

We’ve created a one-of-a-kind keycard for Father Christmas. This is for his exclusive use and will allow him to visit Premier Inn hotels to deliver presents on December 24th, 2020.
 

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Serving up 200 tonnes worth of food for UK charities

As part of our Force for Good sustainability programme, we donated over half a million meals worth of surplus food to charity in 2020.

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Premier Inn counting sheep puzzle

For decades, the sleep deprived have used counting sheep as a way of helping them to nod off. And this image features dozens of the farmyard animals hidden all over the place.
 

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The most popular songs to fall asleep to

We analysed over 43,000 songs from 560 ‘sleep’ playlists on Spotify to discover the world’s fifty favourite songs to fall asleep to.
 

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The most popular Halloween films around the world

We wanted to find out the most popular horror movies that people want to watch at Halloween, here in the UK, but also in other countries, to see if different places have different tastes in spooky shows.
 

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The most popular city breaks on Pinterest

Pinterest is one of the most popular ways people like to plan; mapping out their dreams on inspiration boards, whether it’s a new home, a new wardrobe or the perfect holiday.

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International Day of Charity

Our teams raised £100,000 for GOSH. We caught up with our key contacts at GOSH to find out how it’s helping people in need.
 

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Visit the twins of the world’s best landmarks without leaving the UK

We’ve come up with a way to 'see’ your favourite landmarks without needing to leave the country. Visit attractions in the UK that are almost identical.
 

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Enjoy a change of scenery this summer with Premier Inn

See what you’ve been missing with our “change of scenery” view changer, high-definition screens streaming the best views from a selection of handpicked UK locations.
 

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A special message from HRH The Prince of Wales

We’re incredibly honoured to share this special video message from HRH The Prince of Wales paying tribute to those of us in the hospitality sector over the last few months.

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Reclaim your bedroom: tips for a great night's sleep

With over half of people in the UK working from home during lockdown, we’ve discovered the best ways to help keep work and home separate and ensure you get a good night’s rest.
 

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Manchester family makes their own Premier Inn hotel at home

The O’Farrell-Duerden family from Greater Manchester were missing our hotels so much, they recreated the Premier Inn experience in their own home.
 

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We have donated 335,000 meals in support of Stop Food Waste Day

Through our partnership with food poverty charity FareShare and The Real Junk Food Project, our restaurants have donated over 140 tonnes of food, the equivalent of 335,000 meals.
 

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Lights on for the NHS

Our Cardiff Bay hotel put on spectacular display in honour of NHS staff and other key workers by arranging room lights to spell out the letters ‘NHS’.
 

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Inn your marks, get set, go!

Louise Casey, one of the brilliant team members at our Premier Inn Warrington Central hotel, ran an indoor marathon raising an amazing £1,145 for the NHS and GOSH. 
 

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Our restaurants donate almost 65,000 meals to charity during the coronavirus crisis

In partnership with the food poverty charity network FareShare, our restaurants are donating over 27 tonnes of food, the equivalent of 64,387 meals.
 

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Harry Potter publisher calls for young writers to get creative

Acclaimed publisher Barry Cunningham is calling on budding young authors to get their literary careers in top gear and enter our national writing competition.
 

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Premier Inn creates Proposal Package for this Leap Year

With 2020 being a leap year, for those waiting for their other half to propose it’s the perfect opportunity to take the initiative and plan that longed for proposal.
 

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Top romantic destinations in the UK revealed

A study has discovered the most idyllic spots in the lead up to Valentine’s Day, including St Ives and Loch Lomond and the popular Cotswolds village of Bourton-on-the-water.
 

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Launch of under 15s short story competition to raise funds for GOSH

We have launched the UK’s first-ever ‘wake up-time’ story book for children, inspiring children to start the day in the best way possible.
 

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The UK's most hated business jargon

We polled the British public to discover which office lingo they hate most. From “no brainer” to “game-changer”, the nation decided their most cringe-inducing phrases.
 

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Disabled students offered careers at Premier Inn

Minister for Disabled People visits UK’s most inspirational hotel and calls on other employers to build inclusive workforce.
 

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Premier Inn installs defibrillators in all its hotels

We've installed lifesaving defibrillators in all our hotels – a move which has proved lifesaving within just days of installation on the first day of the New Year.
 

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2019 NEWS STORIES

We are adopting addressing technology what3words

Millions of Premier Inn bookings per year now include the what3words address in the booking confirmation to guide guests to the precise location of reception.
 

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We're removing all unnecessary single-use plastics by 2025

From sauce sachets and nappy bags to food and uniform packaging, we’re working to cut millions of unnecessary single-use plastics from our hotels and restaurants by 2025.
 

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The greatest British food

We’ve researched UK-wide reviews on TripAdvisor and crunched the data to reveal the best of the best British dishes and where to find them.
 

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Become a Pillow Fight Club champion with our new, best ever pillow

The first rule of Pillow Fight Club is: You do not talk about Pillow Fight Club... unless you have a really good reason – and at Premier Inn we definitely do.
 

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The most popular summer staycation spots for families

With summer holiday season soon to be in full swing, we’ve revealed the most popular places for a child friendly staycation. Using our data on summer 2019 bookings made by families.
 

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Students revise and refuel for exams at Premier Inn over Easter

Easter is a great time to relax and spend time with friends and family, but for students this year the later Easter holidays could mean a week of revision before their exams.
 

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Rugby star kicks things off at the ZIP opening in Cardiff

Rugby star Gavin Henson kick-started the day with our newly-appointed ZIP team members, getting them involved with some fun rugby drills and top sporting tips ahead of welcoming our first ZIP guests.
 

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Interactive map reveals Irish pubs of Britain

So that you can easily find your nearest Irish pub and celebrate in true Irish spirit, we’ve created an interactive map of the Irish pubs in and around the largest cities and towns of England, Scotland and Wales.
 

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80% of us want to explore more of the UK

Last month, we asked 3,000 UK adults to take part in our poll and according to the survey, a massive 80% of people want to get more out of the country.
 

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How to get the best value from your next city break

If you’re looking for a way to beat the post-holiday blues, give yourself something to look forward to and start planning your next getaway.
 

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2018 NEWS STORIES

Premier Inn tops Which? hotel chain survey

Premier Inn has been named the UK’s top-rated large hotel chain for the fourth year in a row, according to the annual Which? hotel report.
 

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TripAdvisor Announces World’s “Most Excellent” Hotel Chains

TripAdvisor has just revealed its “Most Excellent” hotel chains – those with the highest percentage of TripAdvisor Certificate of Excellence recipients around the world.
 

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First interactive gin distillery map of the UK

Whether it’s a classic gin and tonic or an extravagant gin-based cocktail, a whopping 47 million bottles of the juniper-based spirit were sold in 2017.
 

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Research reveals Cardiff as the most adventurous city in the UK

Premier Inn reveals 73 per cent of those in the Welsh capital describe themselves as being adventurous and happy to live life on the edge.
 

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National Refill Day

With only 43% of plastic bottles being recycled every year, we want to make it easier for you to be part of the solution. Bring your water bottle to a Premier Inn and refill for free!
 

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Child Genius star powers hotel suite using Jersey Royal potatoes

Child star and Britain’s brightest kid, Rahul has powered a hotel suite at Premier Inn hotel in St. Helier using Jersey Royal potatoes.
 

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Search is on for the UK's most travelled football fan

Premier Inn searches for the UK's most travelled football fan to help make supporting their team at away games easier.
 

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Anniversary of facility at Derwen College

In 2017, we opened the full Premier Inn training facility at Derwen College. And now we’re celebrating our first year since the opening of the facility.
 

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Where to find fossils in the UK

Premier Inn has teamed up with fossil expert Martin ‘The Fossil Man’ Simpson to plot all the best spots in the country.
 

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Interactive whisky map lists every UK distillery

To celebrate World Whisky Day on Saturday 19th May, we’ve created the first interactive whisky map of the UK.
 

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The UK's first wedding vending machine

Premier Inn has come up with a novel way to show their dedication to ensuring wedding day conundrums are solved - the UK’s first  wedding vending machine.
 

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World Earth Day commitment to cut carbon emissions intensity by 50%

Premier Inn is making an industry-leading sustainability commitment which will see carbon emissions intensity cut in half by 2025 and as much as 88 per cent by 2050.
 

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Duchess of Cambridge opens Children’s Medical Centre at Great Ormond St

HRH, The Duchess of Cambridge visited Great Ormond Street Hospital for the opening of the Premier Inn Clinical Building, part of the Mittal Children’s Medical Centre.
 

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2017 NEWS STORIES

Great British Bacon Off

We settle one of the most important debates: how much crunch do you want with your brunch? We spoke to breakfast-loving Brits  … and, the results are in!
 

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Which? top-rated hotel chain for the third year running

With an overall score of 79%, we’ve been rated the UK’s top hotel chain, keeping hold of our status as a Which? Recommended Provider for a third year.
 

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The most common office personalities

We spend more time per year with our colleagues than almost anyone else. Our new survey reveals all about who we work with – and how to work better with them.
 

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Launch of our teddy check-in service

Over the next few months, we’re trialing a ‘Teddy Check-in’ service, offering kids the opportunity to check their toys and teddies when they arrive.
 

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We’re number one for families for the second year running!

In TripAdvisor’s Travellers’ Choice Awards 2017 list for Top Hotels for Families in the UK, our London Aldgate hotel has been awarded the number one spot!
 

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Celebrating National Tea Day – the nation’s favourite drink

To celebrate National Tea Day, we’ve spoken to tea-loving Brits across the UK to settle one of the most important debates of all time - what’s the perfect strength of tea?
 

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Our spring cleaning secrets for a great night’s sleep

Our resident Spring Cleaning Expert, Liz, has shared her tips and tricks for the perfect spring clean.
 

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