Premier Inn news
2021 news stories
Family having to shield re-create Premier Inn hotel room in their home for son’s birthday
To celebrate their son’s sixth birthday, the Pedlar family in Barnstaple decided to re-create one of our hotel rooms in their home to make up for missed family trips during lockdown.
Like many other families in the UK, the Pedlars have had to change how they celebrate birthdays due to lockdown rules. But unlike many other families, the Pedlars found a creative way to get around the problem – by re-creating a Premier Inn at home – much to the delight of birthday boy Noah and big sister Heidi, aged nine.
The best sleepers around the world
As you know, we are very passionate about getting a good night’s sleep, and we wanted to find out who around the world is best at it.
To find out, we’ve taken a look at how many times people in different places around the UK, and across the world, look for help and advice around how to get to sleep on Google.
2020 news stories
We’re collecting donations for GOSH this Christmas
Every child should have the chance to spend Christmas with their family. But for some children at Great Ormond Street Hospital (GOSH), their treatment needs to continue over the festive season.
This Christmas, we’re supporting GOSH by collecting donations for their latest campaign, Home for Christmas. Your kind donations can help the dedicated team at GOSH make the hospital feel like a home away from home for those children and their families both at Christmas and beyond.
A master key for a VIP – Santa Claus is coming to town!
It’s the most wonderful time of the year, and we’ve got some great news for any families staying at Premier Inn this Christmas. For the first time ever, we’ve created a master key for Father Christmas himself.
This one-of-a-kind keycard is for the exclusive use of Father Christmas and will allow him to visit Premier Inn hotels across the UK to deliver presents on December 24th, 2020.
Serving up 200 tonnes worth of food for UK charities
Last week, we were proud to announce that as part of our Force for Good sustainability programme, we donated over half a million meals worth of surplus food to charity in 2020. It’s one of many steps we’re taking towards the larger goal of cutting our food waste in half by 2030, as well as working with suppliers and operational teams to reduce waste at every point in our supply chain.
While it’s a challenging target to meet – and the biggest set by a chain in the UK’s budget hotel sector – it’s one we’re committed to achieving.
A big welcome to our woolliest guest yet
Team members at our Premier Inn Holyhead hotel were left stunned when a sheep unexpectantly strolled through the doors and patiently began waiting for a lift.
The fleecy fugitive, since nicknamed Sidney by staff, let itself into the hotel through the electric doors. Fully-grown Sidney sauntered into the 80-bed hotel from an adjacent field, giving reception team members the slip before trying to enter the lift.
Unnecessary single-use plastics to be removed from our hotels by 2025
As the largest hotel chain in the UK, we have a responsibility to ensure our impact on the environment is as small as possible and we are committed to doing all we can to ensure this through our sustainability programme Force for Good. As part of that commitment, we pledge to eliminate single-use plastics* from our hotels and restaurants by 2025. We’ve already started working closely with our suppliers to identify the single- use plastic we use across our organisation and find alternatives wherever possible.
Premier Inn counting sheep puzzle
For decades, the sleep deprived have used counting sheep as a way of helping them to nod off. And this image features dozens of the farmyard animals hidden all over the place - but what you think are sheep might not be what you think.
The most popular songs to fall asleep to
With music playing such a big role in getting a good night’s rest, we wanted to investigate what music tracks people listen to the most when they want to fall asleep. So we analysed over 43,000 songs from 560 ‘sleep’ playlists on Spotify to discover the world’s fifty favourite songs to fall asleep to.
The most popular Halloween films around the world
We wanted to find out the most popular horror movies that people want to watch at Halloween, here in the UK, but also in other countries, to see if different places have different tastes in spooky shows. We analysed the number of online searches made every October for over 80 popular modern and classic horror movies across 15 countries around the world.
The most popular city breaks on Pinterest
Pinterest is one of the most popular ways people like to plan; mapping out their dreams on inspiration boards, whether it’s a new home, a new wardrobe or the perfect holiday. In a post-pandemic world our travel plans remain uncertain, however it doesn’t stop us dreaming and planning where we would love to explore around the globe next. We were curious to find out which city break locations are being dreamed of the most on Pinterest, and so we took a look!
International Day of Charity
Even in lockdown, our amazing teams managed to raise £100,000 for GOSH. We caught up with our key contacts at GOSH to find out where the donated money is going and how it’s helping people in need.
Fit for royalty: UK counties holding the most Royal Warrants
To find out which part of the UK has the most Royal Warrants, we analysed the location of over 700 holders to see which areas provide the most goods and services to the royal households. For the sake of fairness, once we found out how many Royal Warrants each county held, we then considered this in relation to the population size to create our top 15 list.
Visit the twins of the world’s best landmarks without leaving the UK
With so many holidays abroad on hold, more people than ever are spending their summer holidays in the UK. We’ve come up with a unique way for those missing adventures abroad to ‘see’ their favourite landmarks without needing to leave the country, by visiting attractions in the UK that are almost identical.
Enjoy a change of scenery this summer with Premier Inn
Getting bored of the same view since lockdown began? See what you’ve been missing with our “change of scenery” view changer, high-definition screens streaming the best views from a selection of handpicked locations of city landscapes, classic seaside shots, breath-taking countryside views and historic destinations all of which are within a stone’s throw of one of our hotels.
A special message from HRH The Prince of Wales
We’re incredibly honoured to share this special video message from HRH The Prince of Wales paying tribute to those of us in the hospitality sector over the last few months.
We’re very grateful and humbled to say the least!
Reclaim your bedroom: tips for a great night's sleep
With over half of people in the UK working from home during lockdown, we’ve discovered the best ways to help keep work and home separate and ensure you get a good night’s rest.
Manchester family makes their own Premier Inn hotel at home
The O’Farrell-Duerden family from Greater Manchester have been missing our hotels so much, they decided to get creative and recreate the Premier Inn experience in their own home. We love what they’ve done with the place!
Free pizzas for key workers at our London hotels
We’ve partnered with Deliveroo to serve almost 9,000 slices of pizza free of charge to NHS and key workers staying at our London hotels. 10 of our London hotels still open to key workers have been hosting weekly ‘Pizza Wednesdays’, with free pizza delivered by Deliveroo and their restaurant partner Pizza Hut.
We have donated 335,000 meals in support of Stop Food Waste Day
Thanks to our continued partnership with the food poverty charity network FareShare and our new partner, The Real Junk Food Project (TRJFP), our restaurants have donated over 140 tonnes of food, the equivalent of 335,000 meals, to those who need them most during the coronavirus pandemic.
Lights on for the NHS
Our Cardiff Bay hotel put on spectacular display in honour of NHS staff and other key workers by arranging room lights to spell out the letters ‘NHS’.
Inn your marks, get set, go!
Louise Casey, one of the brilliant team members at our Premier Inn Warrington Central hotel, ran an indoor marathon covering 26.2 miles in 4 hours and 37 minutes, raising an amazing £1,145 for the NHS and Great Ormond Street.
Our restaurants donate almost 65,000 meals to charity during the coronavirus crisis
In partnership with the food poverty charity network FareShare, our restaurants are donating over 27 tonnes of food, the equivalent of 64,387 meals.
Harry Potter publisher calls for young writers, to ‘get creative’
Acclaimed publisher Barry Cunningham is calling on budding young authors to get their literary careers in top gear and enter our national writing competition.
Premier Inn creates Proposal Package for this Leap Year
With 2020 being a leap year, for those waiting for their other half to propose it’s the perfect opportunity to take the initiative and plan that longed for proposal. To help anyone planning to surprise someone special on February 29, which is famously a day for proposals, we've created the perfect proposal package.
Top romantic destinations in the UK revealed
A study of 2,000 Brits discovered the most idyllic spots in the lead up to Valentine’s Day, including St Ives and Loch Lomond. The popular Cotswolds villages of Bourton-on-the-water and Stratford-upon-Avon also featured, as did Dorset’s Durdle Door but which UK destination came top?
Launch of under 15s short story competition to raise funds for GOSH
We have launched the UK’s first-ever ‘wake up-time’ story book for children, inspiring children to start the day in the best way possible. So we're searching for young UK literary talent to help it publish a children’s short story book packed with original tales.
The UK's most hated business jargon
We polled the British public to discover which office lingo they hate most. From “no brainer” to “game-changer”, the nation decided their most cringe-inducing phrases. We’ve even gone the extra mile and found annoying business jargon across the world, just to show that we’re not the only culprits of cliched corporate speak.
Disabled students offered careers at Premier Inn
Minister for Disabled People visits UK’s most inspirational hotel and calls on other employers to build inclusive workforce.
Premier Inn installs defibrillators in all its hotels
We've installed lifesaving defibrillators in all our hotels – a move which has proved lifesaving within just days of installation on the first day of the New Year.
2019 news stories
We are adopting addressing technology what3words
Millions of Premier Inn bookings per year will now include the innovative what3words address in the booking confirmation to guide guests to the precise 3m x 3m square of reception.
We're removing all unnecessary single-use plastics by 2025
From sauce sachets and nappy bags to food and uniform packaging, we’re working to cut millions of unnecessary single-use plastics from our hotels and restaurants by 2025.
The greatest British food
We’ve researched UK-wide reviews on TripAdvisor and crunched the data to reveal the best of the best British dishes and where to find them.
Premier Inn success at the Business Traveller Awards
Premier Inn wins Best Budget Hotel Brand at the 2019 Business Traveller Awards.
Become a Pillow Fight Club champion with our new, best ever pillow
The first rule of Pillow Fight Club is: You do not talk about Pillow Fight Club... unless you have a really good reason – and at Premier Inn we definitely do. We're launching our brand new, best ever pillow range, and we've come up with a fun way to make use of our old pillows before they’re recycled.
The most popular summer staycation spots for families
With summer holiday season soon to be in full swing, we’ve revealed the most popular places for a child friendly staycation. Using our data on summer 2019 bookings made by families, London took the title but it was Scotland that dominated the top three, with Glasgow and Edinburgh ranking second and third for the season’s most popular UK family destinations.
Students revise and refuel for exams at Premier Inn over Easter
Easter is a great time to relax and spend time with friends and family, but for students this year the later Easter holidays could mean a week of revision before their exams. So this Easter we’re opening our doors at in-house restaurants at many of our hotels to give students a space to revise, plus a free hot drink to help them focus.
Rugby star kicks things off at the ZIP opening in Cardiff
Welsh rugby star Gavin Henson kick-started the day with our newly-appointed ZIP team members, getting them involved with some fun rugby drills and top sporting tips ahead of welcoming our first ever ZIP guests.
Interactive Map Reveals Irish Pubs of Britain
St Patrick’s Day, 17th March, is the annual celebration of all things Irish. So that you can easily find your nearest Irish pub and celebrate in true Irish spirit, we’ve created an interactive map of the Irish pubs in and around the largest cities and towns of England, Scotland and Wales.
Whitbread opens second hotel in Germany
Premier Inn says ‘Guten Tag’ to Hamburg as it opens the doors to its second hotel in Germany. The new 182-bed city centre site puts Premier Inn - which will operate around 20 hotels in the country by the end of 2020 - a step closer to becoming one of Germany’s biggest branded hotel chains.
80% of us want to explore more of the UK
The results are in! Last month, we asked 3,000 UK adults to take part in our poll and according to the survey, a massive 80% of people want to get more out of the country – with a third feeling as though they’re not making the most of what the UK has to offer.
How to get the best value from your next city break
If you’re looking for a way to beat the post-holiday blues, give yourself something to look forward to and start planning your next getaway. And don’t worry if you don’t fancy going abroad this summer – everything you need for an exciting, great-value holiday is right here in the UK.
2018 news stories
Premier Inn tops Which? hotel chain survey
Premier Inn has been named the UK’s top-rated large hotel chain for the fourth year in a row, according to the annual Which? hotel report.
TripAdvisor Announces World’s “Most Excellent” Hotel Chains
TripAdvisor has just revealed its “Most Excellent” hotel chains – those with the highest percentage of TripAdvisor Certificate of Excellence recipients around the world – and we’re pretty happy about where we rank on the list.
First interactive gin distillery map of the UK
Whether it’s a classic gin and tonic or an extravagant gin-based cocktail, the nation’s thirst for gin sees no signs of waning. In fact, a whopping 47 million bottles of the juniper-based spirit were sold in 2017, a rise of 20% compared to the previous year.
Research reveals Cardiff as the most adventurous city in the UK
Premier Inn reveals 73 per cent of those in the Welsh capital describe themselves as being adventurous and happy to live life on the edge.
National Refill Day
With only 43% of the UK’s plastic bottles being recycled every year, we want to make it easier for you to be part of the solution. Bring your reusable water bottle to any of our Premier Inn hotels across the country and Refill for free!
Child Genius star powers hotel suite using Jersey Royal potatoes
In a world first, Child Genius star and Britain’s brightest kid, Rahul has powered a hotel suite using Jersey Royal potatoes. A video released today by Visit Jersey shows the 12-year-old lighting up the newly named ‘Jersey Royal Suite’ at the brand new Premier Inn hotel in St. Helier.
Search is on for the UK's most travelled football fan
Premier Inn searches for the UK's most travelled football fan to help make supporting their team at away games easier.
Anniversary of facility at Derwen College
In 2017, we opened the full Premier Inn training facility at Derwen College, a specialist college working with young people with learning difficulties and disabilities. A year later, we’re celebrating our first year since the opening of the facility and looking forward to what’s to come!
Where to find fossils in the UK
In a bid to encourage young scientists to discover the prehistoric past of the UK, Premier Inn has teamed up with fossil expert Martin ‘The Fossil Man’ Simpson to plot all the best spots in the country to find a range of fossils from as far back as the Jurassic, Cretaceous and Carboniferous periods.
Interactive whisky map lists every UK distillery
To celebrate World Whisky Day on Saturday 19th May, we’ve created the first interactive whisky map of the UK.
The UK's first wedding vending machine
Premier Inn has come up with a novel way to show their dedication to ensuring wedding day conundrums are solved - the UK’s first wedding vending machine.
World Earth Day commitment to cut carbon emissions intensity by 50%
Premier Inn is making an industry-leading sustainability commitment which will see carbon emissions intensity cut in half by 2025 and as much as 88 per cent by 2050.
Duchess of Cambridge opens Children’s Medical Centre at Great Ormond St
HRH, The Duchess of Cambridge visited patients at Great Ormond Street Hospital for the official opening of the Premier Inn Clinical Building, part of the Mittal Children’s Medical Centre.
2017 news stories
Great British Bacon Off
We wanted to settle one of the most important debates of all time: how much crunch do you want with your brunch? We spoke to breakfast-loving Brits across the UK… and, the results are in!
Which? top-rated hotel chain for the third year running
With an overall score of 79%, we’ve been rated the UK’s top hotel chain, keeping hold of our status as a Which? Recommended Provider for a third year.
The most common office personalities
We spend more time per year with our colleagues than almost anyone else. Our new survey reveals all about who we work with – and how to work better with them.
Our new TV ad featuring Chapman and Steele
It’s official; our new survey has revealed that as a nation we now spend more time per year with our colleagues than our best friends, parents, siblings and even partners.
Launch of our teddy check-in service
Over the next few months, we’re trialing a ‘Teddy Check-in’ service, offering kids the opportunity to check their toys and teddies when they arrive.
We’re number one for families for the second year running!
We’re happy to announce that in TripAdvisor’s Travellers’ Choice Awards 2017 list for Top Hotels for Families in the UK, our London Aldgate hotel has been awarded the number one spot!
Celebrating National Tea Day – the nation’s favourite drink
To celebrate National Tea Day, we’ve spoken to tea-loving Brits across the UK to settle one of the most important debates of all time - what’s the perfect strength of tea?
Our spring cleaning secrets for a great night’s sleep
Our resident Spring Cleaning Expert, Liz, has shared her tips and tricks for the perfect spring clean.