Premier Inn news
2021 news stories
UK getaways vs holidays abroad – the results are in!
If you’ve been thinking about booking a family getaway, you don’t need to shell out on holidays abroad to keep the kids entertained. Our recent survey revealed that two thirds of kids think UK holidays are just as fun as going abroad – or even more so!
Top spooky film and TV locations
What better way to celebrate Halloween 2021 than by visiting some of the spookiest UK filming locations? From Corfe Castle in Dorset to Platform 9¾ at London’s King’s Cross, we’ve made a list of top UK attractions that have appeared in some of the world’s favourite magical films and TV shows.
Life Skills Academy
Autumn’s here, and for a lot of young people, that means going off to university for the first time. This season will see the start of essays, revision and learning all kinds of new skills to shape careers. But when it comes to life skills, it seems not everyone knows the basics.
The most popular autumn cities on Instagram
We wanted to discover which locations are the most popular in autumn, to help inspire our future getaways. To do this, we explored Instagram data to reveal the places with the most autumn-related hashtags and crown the most popular and photogenic cities to visit in autumn.
Premier Inn is proud to support Gratitude as we say thank you to our Super Stars
Gratitude is a breath-taking art installation that pays tribute to the hard work, courage and dedication of the NHS and key workers during the pandemic. Super Stars, the sculpture sponsored by Premier Inn, honours the true heroes of the pandemic crisis.
Ready to reunite with loved ones? Our handy new tool will help you Meet Inn the Middle
We created a clever little tool to help family and friends Meet Inn the Middle, calculating the perfect spot between you for those long-awaited reunions to avoid anyone having to travel further than anyone else.
Bag yourself a new set of wheels with our suitcase competition
With restrictions coming to an end and summer holidays finally returning, we thought it was time to give the old, forgotten suitcase some much needed TLC. That’s why we launched Wheelies: The Suitcase Mechanics to provide holidaymakers with a brand-new set of wheels so that they can travel in style.
GOSH welcomes first patients to their brand-new Sight and Sound Centre
Great Ormond Street Hospital (GOSH) opened the doors to its new specialist centre for children on 21st June, welcoming their first patients into the GOSH Sight and Sound Centre supported by Premier Inn. This building is the UK’s first dedicated medical facility for children with sight and hearing loss.
Near-identical landmarks in the UK
With travelling abroad looking less and less likely this year, more of us than ever are planning a staycation right here in the UK. We’ve come up with a unique idea for people missing international travel to ‘see’ some of the world’s most famous landmarks without even setting foot outside the UK.
The Premier Inn Zzzoovet
Office working is a bit different at the moment, with many of us adapting how we work so we can keep things running from our bedrooms, spare rooms, kitchens or home offices. Working from home is all about staying professional whilst enjoying your favorite home comforts, but we know that sometimes it’s hard to find that perfect balance.
Our Premier Inn pillows have gone viral!
We’ve been amazed to see a 65% spike in demand for our comfy Premier Inn pillows over the last few months after a TikTok about them went viral.
TikTok user @charconnor shared a video of her excitement on the app after ordering a pair of our pillows to enjoy in the comfort of her own home. Made as part of the #TikTokmademebuyit trend, it wasn’t long before thousands of others were watching.
Room at the Inn for new-born baby Charlie
Our Premier Inn Grimsby hotel had an unexpected guest last week with the delivery of a new-born baby boy on-site!
On Sunday 7th February, first-time parents Harriet Hanson and Adam Smith from Skegness were making their way to Grimsby hospital after Harriet’s contractions started in the evening. On arrival, hospital staff advised Harriet that she was still early, and it was best to return further into the labour.
The most popular towns and cities on Instagram
Often rewarding visitors with bursts of colour, blossoming nature, better weather and fewer tourists, spring is the perfect time for a city break holiday.
We wanted to learn more about which cities and areas are the most popular in spring, to help inspire our future getaways. To find out, we dug into Instagram to see which places have the most spring related hashtags, showing us which cities are the most popular, and most photogenic, in the spring time.
Premier Inn is getting ‘Plugged Inn’
We’re excited to announce that from 2021, we’ll be introducing the GeniePoint Network of high-powered electric vehicle chargers at Premier Inn hotels across the UK.
Together with ENGIE, we aim to install up to a thousand GeniePoint Network rapid charging points, beginning with 600 committed over the next three years as part of our Force for Good sustainability programme.
Family having to shield recreate Premier Inn room at home for son’s birthday
To celebrate their son’s sixth birthday, the Pedlar family in Barnstaple decided to re-create one of our hotel rooms in their home to make up for missed family trips during lockdown.
Like many other families in the UK, the Pedlars have had to change how they celebrate birthdays due to lockdown rules. But unlike many other families, the Pedlars found a creative way to get around the problem – by re-creating a Premier Inn at home – much to the delight of birthday boy Noah and big sister Heidi, aged nine.
The best sleepers around the world
As you know, we are very passionate about getting a good night’s sleep, and we wanted to find out who around the world is best at it.
To find out, we’ve taken a look at how many times people in different places around the UK, and across the world, look for help and advice around how to get to sleep on Google.
2020 news stories
We’re collecting donations for GOSH this Christmas
Every child should have the chance to spend Christmas with their family. But for some children at Great Ormond Street Hospital (GOSH), their treatment needs to continue over the festive season. This Christmas, we’re supporting GOSH by collecting donations for their latest campaign, Home for Christmas.
A master key for a VIP – Santa Claus is coming to town!
We’ve got great news for any families staying at Premier Inn this Christmas. For the first time ever, we’ve created a master key for Father Christmas himself. This one-of-a-kind keycard is for the exclusive use of Father Christmas and will allow him to visit Premier Inn hotels across the UK to deliver presents on December 24th, 2020.
Serving up 200 tonnes worth of food for UK charities
Last week, we were proud to announce that as part of our Force for Good sustainability programme, we donated over half a million meals worth of surplus food to charity in 2020. It’s one of many steps we’re taking towards the larger goal of cutting our food waste in half by 2030, as well as working with suppliers and operational teams to reduce waste at every point in our supply chain.
A big welcome to our woolliest guest yet
Team members at our Premier Inn Holyhead hotel were left stunned when a sheep unexpectantly strolled through the doors and patiently began waiting for a lift. The fleecy fugitive, since nicknamed Sidney by staff, let itself into the hotel through the electric doors, sauntered into the 80-bed hotel from an adjacent field, giving reception team members the slip before trying to enter the lift.
Unnecessary single-use plastics to be removed from our hotels by 2025
We pledge to eliminate single-use plastics* from our hotels and restaurants by 2025. We’ve already started working closely with our suppliers to identify the single- use plastic we use across our organisation and find alternatives wherever possible.
The most popular songs to fall asleep to
With music playing such a big role in getting a good night’s rest, we wanted to investigate what music tracks people listen to the most when they want to fall asleep. So we analysed over 43,000 songs from 560 ‘sleep’ playlists on Spotify to discover the world’s fifty favourite songs to fall asleep to.
The most popular Halloween films around the world
We wanted to find out the most popular horror movies that people want to watch at Halloween, here in the UK, but also in other countries, to see if different places have different tastes in spooky shows. We analysed the number of online searches made every October for over 80 popular modern and classic horror movies across 15 countries around the world.
The most popular city breaks on Pinterest
Pinterest is one of the most popular ways people like to plan; mapping out their dreams on inspiration boards, whether it’s a new home, a new wardrobe or the perfect holiday. In a post-pandemic world our travel plans remain uncertain, however it doesn’t stop us dreaming and planning where we would love to explore around the globe next.
Fit for royalty: UK counties holding the most Royal Warrants
To find out which part of the UK has the most Royal Warrants, we analysed the location of over 700 holders to see which areas provide the most goods and services to the royal households. For the sake of fairness, once we found out how many Royal Warrants each county held, we then considered this in relation to the population size.
Visit the twins of the world’s best landmarks without leaving the UK
With so many holidays abroad on hold, more people than ever are spending their summer holidays in the UK. We’ve come up with a unique way for those missing adventures abroad to ‘see’ their favourite landmarks without needing to leave the country, by visiting attractions in the UK that are almost identical.
Enjoy a change of scenery this summer with Premier Inn
See what you’ve been missing with our “change of scenery” view changer, high-definition screens streaming the best views from a selection of handpicked locations of city landscapes, classic seaside shots, breath-taking countryside views and historic destinations all of which are within a stone’s throw of one of our hotels.
Manchester family makes their own Premier Inn hotel at home
The O’Farrell-Duerden family from Greater Manchester have been missing our hotels so much, they decided to get creative and recreate the Premier Inn experience in their own home. We love what they’ve done with the place!
Free pizzas for key workers at our London hotels
We’ve partnered with Deliveroo to serve almost 9,000 slices of pizza free of charge to NHS and key workers staying at our London hotels. 10 of our London hotels still open to key workers have been hosting weekly ‘Pizza Wednesdays’, with free pizza delivered by Deliveroo and their restaurant partner Pizza Hut.
We have donated 335,000 meals in support of Stop Food Waste Day
Thanks to our continued partnership with the food poverty charity network FareShare and our new partner, The Real Junk Food Project (TRJFP), our restaurants have donated over 140 tonnes of food, the equivalent of 335,000 meals, to those who need them most during the coronavirus pandemic.
Premier Inn creates Proposal Package for this Leap Year
With 2020 being a leap year, for those waiting for their other half to propose it’s the perfect opportunity to take the initiative and plan that longed for proposal. To help anyone planning to surprise someone special on February 29, which is famously a day for proposals, we've created the perfect proposal package.
Top romantic destinations in the UK revealed
A study of 2,000 Brits discovered the most idyllic spots in the lead up to Valentine’s Day, including St Ives and Loch Lomond. The popular Cotswolds villages of Bourton-on-the-water and Stratford-upon-Avon also featured, as did Dorset’s Durdle Door but which UK destination came top?
Launch of under 15s short story competition to raise funds for GOSH
We have launched the UK’s first-ever ‘wake up-time’ story book for children, inspiring children to start the day in the best way possible. So we're searching for young UK literary talent to help it publish a children’s short story book packed with original tales.
The UK's most hated business jargon
We polled the British public to discover which office lingo they hate most. From “no brainer” to “game-changer”, the nation decided their most cringe-inducing phrases. We’ve even gone the extra mile and found annoying business jargon across the world, just to show that we’re not the only culprits of cliched corporate speak.
2019 news stories
Become a Pillow Fight Club champion with our new, best ever pillow
The first rule of Pillow Fight Club is: You do not talk about Pillow Fight Club... unless you have a really good reason – and at Premier Inn we definitely do. We're launching our brand new, best ever pillow range, and we've come up with a fun way to make use of our old pillows before they’re recycled.
Interactive Map Reveals Irish Pubs of Britain
St Patrick’s Day, 17th March, is the annual celebration of all things Irish. So that you can easily find your nearest Irish pub and celebrate in true Irish spirit, we’ve created an interactive map of the Irish pubs in and around the largest cities and towns of England, Scotland and Wales.
Whitbread opens second hotel in Germany
Premier Inn says ‘Guten Tag’ to Hamburg as it opens the doors to its second hotel in Germany. The new 182-bed city centre site puts Premier Inn - which will operate around 20 hotels in the country by the end of 2020 - a step closer to becoming one of Germany’s biggest branded hotel chains.
80% of us want to explore more of the UK
The results are in! Last month, we asked 3,000 UK adults to take part in our poll and according to the survey, a massive 80% of people want to get more out of the country – with a third feeling as though they’re not making the most of what the UK has to offer.
How to get the best value from your next city break
If you’re looking for a way to beat the post-holiday blues, give yourself something to look forward to and start planning your next getaway. And don’t worry if you don’t fancy going abroad this summer – everything you need for an exciting, great-value holiday is right here in the UK.
2018 news stories
Premier Inn tops Which? hotel chain survey
Premier Inn has been named the UK’s top-rated large hotel chain for the fourth year in a row, according to the annual Which? hotel report.
TripAdvisor Announces World’s “Most Excellent” Hotel Chains
TripAdvisor has just revealed its “Most Excellent” hotel chains – those with the highest percentage of TripAdvisor Certificate of Excellence recipients around the world – and we’re pretty happy about where we rank on the list.
First interactive gin distillery map of the UK
Whether it’s a classic gin and tonic or an extravagant gin-based cocktail, the nation’s thirst for gin sees no signs of waning. In fact, a whopping 47 million bottles of the juniper-based spirit were sold in 2017, a rise of 20% compared to the previous year.
Research reveals Cardiff as the most adventurous city in the UK
Premier Inn reveals 73 per cent of those in the Welsh capital describe themselves as being adventurous and happy to live life on the edge.
National Refill Day
With only 43% of the UK’s plastic bottles being recycled every year, we want to make it easier for you to be part of the solution. Bring your reusable water bottle to any of our Premier Inn hotels across the country and Refill for free!
Child Genius star powers hotel suite using Jersey Royal potatoes
In a world first, Child Genius star and Britain’s brightest kid, Rahul has powered a hotel suite using Jersey Royal potatoes. A video released today by Visit Jersey shows the 12-year-old lighting up the newly named ‘Jersey Royal Suite’ at the brand new Premier Inn hotel in St. Helier.
Search is on for the UK's most travelled football fan
Premier Inn searches for the UK's most travelled football fan to help make supporting their team at away games easier.
Anniversary of facility at Derwen College
In 2017, we opened the full Premier Inn training facility at Derwen College, a specialist college working with young people with learning difficulties and disabilities. A year later, we’re celebrating our first year since the opening of the facility and looking forward to what’s to come!
Where to find fossils in the UK
In a bid to encourage young scientists to discover the prehistoric past of the UK, Premier Inn has teamed up with fossil expert Martin ‘The Fossil Man’ Simpson to plot all the best spots in the country to find a range of fossils from as far back as the Jurassic, Cretaceous and Carboniferous periods.
Interactive whisky map lists every UK distillery
To celebrate World Whisky Day on Saturday 19th May, we’ve created the first interactive whisky map of the UK.
The UK's first wedding vending machine
Premier Inn has come up with a novel way to show their dedication to ensuring wedding day conundrums are solved - the UK’s first wedding vending machine.
World Earth Day commitment to cut carbon emissions intensity by 50%
Premier Inn is making an industry-leading sustainability commitment which will see carbon emissions intensity cut in half by 2025 and as much as 88 per cent by 2050.
Duchess of Cambridge opens Children’s Medical Centre at Great Ormond St
HRH, The Duchess of Cambridge visited patients at Great Ormond Street Hospital for the official opening of the Premier Inn Clinical Building, part of the Mittal Children’s Medical Centre.
2017 news stories
Great British Bacon Off
We wanted to settle one of the most important debates of all time: how much crunch do you want with your brunch? We spoke to breakfast-loving Brits across the UK… and, the results are in!
Which? top-rated hotel chain for the third year running
With an overall score of 79%, we’ve been rated the UK’s top hotel chain, keeping hold of our status as a Which? Recommended Provider for a third year.
The most common office personalities
We spend more time per year with our colleagues than almost anyone else. Our new survey reveals all about who we work with – and how to work better with them.
Our new TV ad featuring Chapman and Steele
It’s official; our new survey has revealed that as a nation we now spend more time per year with our colleagues than our best friends, parents, siblings and even partners.
Launch of our teddy check-in service
Over the next few months, we’re trialing a ‘Teddy Check-in’ service, offering kids the opportunity to check their toys and teddies when they arrive.
We’re number one for families for the second year running!
We’re happy to announce that in TripAdvisor’s Travellers’ Choice Awards 2017 list for Top Hotels for Families in the UK, our London Aldgate hotel has been awarded the number one spot!
Celebrating National Tea Day – the nation’s favourite drink
To celebrate National Tea Day, we’ve spoken to tea-loving Brits across the UK to settle one of the most important debates of all time - what’s the perfect strength of tea?
Our spring cleaning secrets for a great night’s sleep
Our resident Spring Cleaning Expert, Liz, has shared her tips and tricks for the perfect spring clean.