Premier Inn news
2019 news stories
80% of us want to explore more of the UK
The results are in! Last month, we asked 3,000 UK adults to take part in our poll and according to the survey, a massive 80% of people want to get more out of the country – with a third feeling as though they’re not making the most of what the UK has to offer.
How to get the best value from your next city break
If you’re looking for a way to beat the post-holiday blues, give yourself something to look forward to and start planning your next getaway. And don’t worry if you don’t fancy going abroad this summer – everything you need for an exciting, great-value holiday is right here in the UK.
2018 news stories
Premier Inn tops Which? hotel chain survey
Premier Inn has been named the UK’s top-rated large hotel chain for the fourth year in a row, according to the annual Which? hotel report.
TripAdvisor Announces World’s “Most Excellent” Hotel Chains
TripAdvisor has just revealed its “Most Excellent” hotel chains – those with the highest percentage of TripAdvisor Certificate of Excellence recipients around the world – and we’re pretty happy about where we rank on the list.
First interactive gin distillery map of the UK
Whether it’s a classic gin and tonic or an extravagant gin-based cocktail, the nation’s thirst for gin sees no signs of waning. In fact, a whopping 47 million bottles of the juniper-based spirit were sold in 2017, a rise of 20% compared to the previous year.
Research reveals Cardiff as the most adventurous city in the UK
Premier Inn reveals 73 per cent of those in the Welsh capital describe themselves as being adventurous and happy to live life on the edge.
National Refill Day
With only 43% of the UK’s plastic bottles being recycled every year, we want to make it easier for you to be part of the solution. Bring your reusable water bottle to any of our Premier Inn hotels across the country and Refill for free!
Child Genius star powers hotel suite using Jersey Royal potatoes
In a world first, Child Genius star and Britain’s brightest kid, Rahul has powered a hotel suite using Jersey Royal potatoes. A video released today by Visit Jersey shows the 12-year-old lighting up the newly named ‘Jersey Royal Suite’ at the brand new Premier Inn hotel in St. Helier.
Search is on for the UK's most travelled football fan
Premier Inn searches for the UK's most travelled football fan to help make supporting their team at away games easier.
Anniversary of facility at Derwen College
In 2017, we opened the full Premier Inn training facility at Derwen College, a specialist college working with young people with learning difficulties and disabilities. A year later, we’re celebrating our first year since the opening of the facility and looking forward to what’s to come!
Where to find fossils in the UK
In a bid to encourage young scientists to discover the prehistoric past of the UK, Premier Inn has teamed up with fossil expert Martin ‘The Fossil Man’ Simpson to plot all the best spots in the country to find a range of fossils from as far back as the Jurassic, Cretaceous and Carboniferous periods.
Interactive whisky map lists every UK distillery
To celebrate World Whisky Day on Saturday 19th May, we’ve created the first interactive whisky map of the UK.
The UK's first wedding vending machine
Premier Inn has come up with a novel way to show their dedication to ensuring wedding day conundrums are solved - the UK’s first wedding vending machine.
World Earth Day commitment to cut carbon emissions intensity by 50%
Premier Inn is making an industry-leading sustainability commitment which will see carbon emissions intensity cut in half by 2025 and as much as 88 per cent by 2050.
Duchess of Cambridge opens Children’s Medical Centre at Great Ormond St
HRH, The Duchess of Cambridge visited patients at Great Ormond Street Hospital for the official opening of the Premier Inn Clinical Building, part of the Mittal Children’s Medical Centre.
2017 news stories
Great British Bacon Off
We wanted to settle one of the most important debates of all time: how much crunch do you want with your brunch? We spoke to breakfast-loving Brits across the UK… and, the results are in!
Which? top-rated hotel chain for the third year running
With an overall score of 79%, we’ve been rated the UK’s top hotel chain, keeping hold of our status as a Which? Recommended Provider for a third year.
The most common office personalities
We spend more time per year with our colleagues than almost anyone else. Our new survey reveals all about who we work with – and how to work better with them.
Our new TV ad featuring Chapman and Steele
It’s official; our new survey has revealed that as a nation we now spend more time per year with our colleagues than our best friends, parents, siblings and even partners.
Launch of our teddy check-in service
Over the next few months, we’re trialing a ‘Teddy Check-in’ service, offering kids the opportunity to check their toys and teddies when they arrive.
We’re number one for families for the second year running!
We’re happy to announce that in TripAdvisor’s Travellers’ Choice Awards 2017 list for Top Hotels for Families in the UK, our London Aldgate hotel has been awarded the number one spot!
Celebrating National Tea Day – the nation’s favourite drink
To celebrate National Tea Day, we’ve spoken to tea-loving Brits across the UK to settle one of the most important debates of all time - what’s the perfect strength of tea?
Our spring cleaning secrets for a great night’s sleep
Our resident Spring Cleaning Expert, Liz, has shared her tips and tricks for the perfect spring clean.
2016 news stories
We’ve raised an amazing £7.5 million for GOSH
We’ve reached our £7.5 million target for Great Ormond Street Hospital – a year ahead of schedule.
The UK’s top-rated hotel chain for the second year running
We’re thrilled - Which? has named us the UK's top-rated hotel chain for the second year in a row.
You’ve helped us hit the £7m milestone
Thanks to your incredible generosity and support, we’ve hit the £7 million milestone in our £7.5 million pledge for Great Ormond Street Hospital and the new Premier Inn Clinical Building.
Tinchy Stryder creates new track in hub Brick Lane
Award winning rapper Tinchy Stryder has created and produced a new music track from a room in our hub by Premier Inn's Brick Lane, Spitalfields hotel.
Which? Travel Brand of the Year
Awarded to us for always putting guests at the heart of our business.
TripAdvisor Certificate of Excellence
Thanks to our guests’ great ratings and our brilliant teams, 621 of our hotels received the TripAdvisor Certificate of Excellence.
We're number one for families
We’re number one in TripAdvisor’s Traveller’s Choice list of Best Family Hotels in the UK.
Three hotels win Traveller's Choice Award
We’re delighted to tell you that we’ve scooped another award from TripAdvisor - winning the Traveller’s Choice award for three of our hotels.
GOSH, we've raised £6 million
Together, we’re one step closer to raising the £7.5m we need to fund the new Premier Inn Clinical Building at Great Ormond Street Hospital.
2015 news stories
hub by Premier Inn opens its second hotel
The smart compact hotel in the heart of the financial district. Today we opened our second hub by Premier Inn hotels in London’s Tower Bridge.
Happy 1st birthday to hub by Premier Inn
As our Covent Garden hotel turns one, we are opening a second hub in London. A year on from launching hub on St Martin’s Lane, we celebrate a phenomenal first 12 months of trading.
Say hello to your new Premier Inn website
We’re very excited to announce that our new website is up and running. Over the last few months we’ve been busy improving the site, so that finding the perfect hotel is as easy as can be.
The UK’s top rated hotel chain 2015
This week we’ve been named the UK’s top rated hotel chain in the annual Which? UK Hotel Chains 2015 report and we couldn’t be happier.
Ready, steady, push…the bed push is on
Putting the fun in fundraising – The Premier Inn Bed Push final sees teams from the North and South race along London’s Regent’s Street to raise money for GOSH.
Premier Inn reveals Best British Rider trophy
We can exclusively reveal the Best British Rider trophy that will be awarded to the Best British Rider during the Aviva Tour of Britain, proudly sponsored by Premier Inn.
Our latest TV ad: Wake up wonderful at Premier Inn
Our latest TV ad has launched, featuring a smart and svelte-looking Lenny Henry. The ad – named Wake up Wonderful – also features a soundtrack by British singer / songwriter Katie Melua.
Helping build Great Ormond Street Hospital’s future
Premier Inn supports the life-changing work of Great Ormond Street Hospital (GOSH). Here's what we've achieved since announcing our charity partnership in 2012.
Premier Inn launches Purple Sauce
Premier Inn is set to start a new debate around Britain’s breakfast tables with the introduction of its new Purple Sauce, created in collaboration with expert chef Ed Baines.
Kingston-upon-Thames Premier Inn opens
On 1st July we officially opened our doors to welcome guests into our brand new hotel in Kingston-upon-Thames.
Gear up for The Tour of Britain
We’re thrilled to announce that we’ll be sponsoring the Friends Life Tour of Britain 2015, the UK’s biggest professional road cycling event!
Get online on us
So when you told us you wanted free Wi-Fi, we understood. And we listened. From now on, free Wi-Fi throughout your stay.
2014 news stories
Premier Inn gets the Which? seal of approval
We're proud to have been named a Which? Recommended Provider for UK hotel chains.
We heart cyclists
The ‘TDF Effect’ - as we like to call it - had such an impact that since the Grand Départ, Premier Inn hotels across the country were inundated with bike-related enquiries like never before.
Buy our beds
Remember the last time you woke from a great night’s sleep in a Premier Inn bed and wished you could sleep that well all the time? Well, wish no more.
Win an action packed weekend
We've sent some lucky bloggers on action packed outdoor breaks around the UK, now you have the chance to enter our competition and win a break of your own.
2013 news stories
BTA awards Premier Inn with Best UK Economy Hotel Group
We’re thrilled to announce we’ve scooped a British Travel Award for best economy hotel.
The only way is Manchester
One in five Manchester residents are usually woken up by their pet on Christmas morning, whilst more than one third will spend between 8 -12 hours shopping, a Premier Inn survey has revealed.
Celebrate Edinburgh Fringe with Premier Inn
Premier Inn is offering you the chance to win a £500 package to spend at the Edinburgh Festival Fringe next month to help you have the festival experience of your dreams.
2012 news stories
Mass hypnosis session cures Brits' fear of flying
73 Brits who suffer from a chronic fear of flying have been cured as a result of the world’s biggest hypnosis session to tackle the phobia.
2011 news stories
Celebrate the Royal Wedding with Royal Bed-ding
It’s every girls dream to wake up next to a Prince and the opportunity of Premier Inn’s ‘Royal Bed-ding’ gives you the chance to do just that.
Peter Andre is winner of Premier Inn Celebrity Dad of the year 2011
Peter accepted the publicly voted award at Premier Inn Kensington Olympia this morning.
Premier Inn rated best for budget stays
As the budget hotel brand reports increased takings during Q2, new figures show Premier Inn is top for value, facilities, customer service and overall reputation.
New hotel in London Stratford opens
Premier Inn has announced a major expansion drive in London with over 50% rooms growth in the next two years and intends to double its size in London by 2016.
Whitbread raises £1 million for Wateraid
Whitbread are delighted to announce that, through the fundraising efforts of their teams and the generosity of their guests, they have raised a massive £1 million for WaterAid.
So far left it's right
Research out today – 22nd December – reveals there is such a thing as sleeping on the wrong side of the bed.
2010 news stories
Premier Inn introduces UK's first Twitter concierge
Premier Inn is revolutionising the age-old hotel concierge by offering its guests tailored weekend advice from a ‘virtual’ concierge via its Twitter page.
Premier Offers Christmas £29 room sale
355,000 rooms available at just £29 throughout Christmas.
Premier Inn launches Premier Weekends
The latest Premier Inn TV advert featuring British comedian Lenny Henry is set to go on air next week.
Whitbread announces 1000 new jobs
Whitbread PLC has today announced that it will be creating a further 1000 jobs over the next financial year 2010/11 across its Premier Inn, restaurant and Costa Coffee businesses.
Premier Inn offers £29 sale
New Premier Inn adjacent to the Olympic Stadium
Premier Inn announces its latest site acquisition for a new 267-bedroom budget hotel at Stratford, located adjacent to the Olympic Stadium.
Premier Inn rolls out plans for new green hotel
Premier Inn and Beefeater roll out plans for new green hotel and low-carbon restaurant at Burgess Hill in West Sussex.