Premier Inn news

Check out our Perfect Fry-up Plate design for English Breakfast Day on December 2nd.
 

Premier Inn Swindon Town Centre hotel – our first all-renewable energy Premier Inn – won the edie Built Environment Project of the Year Award in November 2023!
 

To mark Purple Tuesday, we’re pledging to get even more interns from special needs educational establishments into paid employment.
 

With Christmas just around the corner the excitement is building, and families across the UK will be busy planning shopping trips to Christmas markets and visits to Christmas lights to get into the festive spirit. But if you're looking for something new to experience this Christmas then read on, as we have something truly magical in store for you and your family!
 

Our Premier Inn hotels are famous for our all you can eat breakfasts, and now, we’re bringing home the (vegan) bacon with a Best Vegan Breakfast award too!
 

The identity of a city changes through the seasons, so visiting in autumn or winter can provide a completely different experience to a visit in spring or summer. With this in mind, we wanted to find out which towns and cities people find the most beautiful when they’re decked out in their autumn colours.
 

We’re here to help the nation Rest Easy, which is why we’ve launched Nod-flix, an ASMR channel filled with calming sounds from our Premier Inn hotels.
 

Kids off to university or flying the nest? Our Empty Resters Guide is packed with top tips for families.
 

We’ve used the linguistic theory of iconicity and a scientific study on sound symbolism to reveal the world’s most beautiful sounding city names.
 

We've scoured the websites of the world’s most famous attractions to reveal which are the easiest to pre-book. Short break innspiration covered! 
 

We’re here to help you plan your summer holidays – family staycations in the UK await!
 

We’ve partnered up with Micro Scooters – the incredible scooter company on a mission to make every day journeys better for people and the planet – to celebrate getting the most out of UK family getaways!
 

Two students from the Derwen Premier Inn training facility won big at the Virtus Global Games!

With star-studded line-ups, standout performances and sun-soaked weather, there’s all kinds of events to get excited about. . But which festivals - and their respective line-ups - are receiving the most hype this year? We wanted to find out!
 

To celebrate Pride and support LGBTQ+ charity akt, we’re launching a new bespoke cocktail!  
 

Our Premier Inn Standard rooms now feature hand wash and an exclusively developed hair and body wash from Baylis & Harding’s award-winning Elements White Tea & Neroli range, both presented in attractive marble-look bottles.
 

We’ve conducted an eye-tracking study of over 50 natural wonders to reveal the world's most beautiful blue spaces that held people’s gazes the longest.
 

Booking Liverpool hotels in May? Our team members have been learning how to greet you in 37 languages! Plan your stay ahead of this exciting European event.
 

We’re celebrating King Charles III's Coronation in style – by giving our Premier Inn London Bank (Tower) hotel a royal re-brand! Visit us this May bank holiday.
 

We've partnered with The Sewing Rooms to create luxurious robes that'll make you feel like royalty - just in time for the Coronation of King Charles III in May. And what better way to watch the Coronation of King Charles III than by wearing one of our new ‘royal’ robes?
 

As part of our renewed partnership with Great Ormond Street Hospital, we’ve committed to raising £20 million over the next five years towards GOSH’s Build it. Beat it campaign, which is all in aid of building the Children’s Cancer Centre. 
 

To mark World Sleep Day and National Bed Month, we reached out to Hannah Shore, a sleep expert working with us in partnership with Silentnight, so that she could share her top tips for drifting off.
 

We wanted to discover which locations are the most beautiful to explore in the spring to give you a little innspiration for your next short break!
 

Holidays abroad are out, and UK staycations are in! Here are some of our favourite destination doubles.
   

When we consider our bucket list travel destinations, famous capitals like Paris, Rome, or Madrid might be the most obvious options. But some of these cities are teeming with tourists, resulting in queues to visit major attractions, fully booked restaurants and crowds in front of the most beautiful tourist spots.
 

From famous films and TV shows to literature and music, it’s no secret that we’re a nation of culture vultures! But did you know that 51% of people in the UK have embarked on a modern-day pilgrimage to visit a favourite cultural landmark inspired by films, TV shows, literature, art or music?
 

Our hotels are full of amazing team members who have grown their careers more than they ever thought possible. With the Hospitality Rising campaign launch, we’re hoping to show more people exactly what can be achieved with a career in our Premier Inn hotels and restaurants, and just how rewarding it can be to find the right job in the right industry. 
 

You’re probably busy ticking things off your Christmas to-do list (and checking it twice). Some presents might be wrapped, festive food might be waiting in the freezer, but for most parents, there’s one thing each year that’s always tricky to prepare for – how to get the kids off to sleep on Christmas Eve!
 

With Christmas lights being a quintessential part of the holiday season, we’ve analysed Instagram hashtag data and Google search data. Then, by combining both sets of scores, we created a unique Christmas Lights Index, revealing the best spots to head to for dazzling displays this year.
 

Gogglebox star and popular TikToker George Baggs has joined forces with us at Premier Inn – the experts in resting easy – to launch a brand-new Christmas single!
 

We set out to discover the most beautiful theatres across the globe by conducting an eye-tracking study – to do this, we used a clever software that tracked how long each participant looked at an image of a theatre to determine the most appealing ones.
 

To mark Purple Tuesday, we’ve decided to adopt the Hidden Disabilities Sunflower as part of our Force for Good programme!
 

What better way to celebrate Halloween than by visiting some of the spookiest UK filming locations? From Corfe Castle in Dorset to Platform 9¾ at London’s King’s Cross, we’ve made a list of top UK attractions that have appeared in some of the world’s favourite magical films and TV shows.
 

At Premier Inn, we want to help the nation rest easy, so as a result of this survey, we decided to launch the world’s first ‘country’ music station – think less ‘Dolly Parton’ and more ‘walking in nature’.
 

Which celebrities have the most relaxing voices?
We asked you to find the most soothing audiobooks from 20 celebs and the results are in!
 

Following our first summer on the beautiful island of Guernsey after opening our Premier Inn Guernsey St Peter Port (Admiral Park) hotel, we wanted to find out more about all the top things to do in Guernsey. And who better to ask than the experts themselves – local kids who live on the island!
 

Our five-storey 195-bedroom hotel is the first Premier Inn to be designed without a connection to a natural gas supply. Instead, this hotel will be heated and powered fully by grid energy generated from renewable sources and by on-site photovoltaic (PV) cells.
 

Joey Essex took a guided tour of staycation hotspot Bath to explore this part of his home-country. Over the course of the day he discovered everything from the Frankenstein Museum and Roman Baths to Bath Abbey and paddleboarding.
 

We’re championing the great British postcard with a series of new and original prints, all designed to inspire people across the nation to put pen to paper and share their holiday memories with loved ones.

where are the most popular destinations for city breaks? When it comes to exploring a new city, do modern skyscrapers and a lively nightlife tip the scales? Or is it traditional landscapes and historical architecture that draw in the crowds?

Win a family ticket to a Nimax Kids show, an overnight stay at a Premier Inn London, including a Premier Inn Breakfast and a two-course evening meal plus £100 spending money.

As well as pledging to raise at least £500,000 in support of The Disasters Emergency Committee (DEC) and their international humanitarian effort, we’ve been working together with our incredible transport partners in order to donate over 50,000 duvet and pillow sets to help those affected by the war in Ukraine.
 

As a world of travel-lovers, our next holiday destination is never far from our minds. After the easing of many travel restrictions, the demand to explore new places continues to grow. Our long-lived love of adventure is continuing to show, with many people building destination-based Pinterest boards and researching their next holiday online.
 

Eight lucky towns have just been made into cities as part of the Platinum Jubilee Civic Honours Competition 2022. Here’s a list of the worthy winners, why they’ve been upgraded to city status, and where you can find the most central Premier Inn hotels in each location.
 

The Whitbread family of hotels and restaurants, including Premier Inn, are fortunate enough to employ people from all over the world and our immediate priority has been supporting our colleagues to ensure they have the help they need in these incredibly difficult circumstances.
 

We wanted to discover which cities are the most beautiful to explore in the morning to help inspire future city breaks. To do this we reviewed Instagram data for #goodmorning{city} to reveal which UK and global destinations are the most popular for morning people.
 

Following the news about P&O Ferries, Premier Inn are offering guaranteed interviews to previous employees of the company now looking for work. Find out more.
 

At Premier Inn, we’re all about helping the nation rest easy. So, to celebrate National Bed Month in the lead up to World Sleep Day on March 18th, we wanted to conduct some research to find out a little more about people’s sleep habits.
 

Not all heroes wear capes – ours wear aprons! – and we’re looking for even more to join us in our Premier Inn kitchens this year.
 

Whether you’re watching every game, stopping by for the day or you just want to be close to the action, our Premier Inn Birmingham hotels are everywhere you need to be to get the most out of the Commonwealth Games and see the best of Birmingham.

We think any time is a good time to whisk a loved one away for romantic UK breaks. Even better still, thanks to our recent booking trends for February, we’ve got the scoop on some of the hottest destinations for UK weekend breaks.

We’re proud to announce that Premier Inn has been named as one of the UK’s top places to work by the Top Employers Institute. This is a huge achievement for us – it’s an accolade only given to businesses who create the best working environments for their employees.
 

Forget Where's Wally – it’s all about Where's Brolly thanks to our fiendish Premier Inn puzzle! Recent research revealed that umbrellas are one of the UK’s most frequently lost items – so can you spot the hidden brolly in this crowded street scene?
 

We’re all used to visiting our favourite cities in the daytime, but as the day draws to a close, you shouldn’t have to stop exploring. We wanted to discover which locations are the most popular by night, to help inspire our future getaways.
 

With Christmas 2021 just around the corner – and after 43% said they had to miss out on festive shows altogether last year – we decided to commission a poll about the UK’s love for this popular festive pastime.
 

COP26 has officially kicked off in Glasgow, with leaders from around the world meeting to discuss what can be done to tackle climate change. Everyone’s thinking about what steps they can take to help our environment, which is why we decided to take a big step of our own.
 

If you’ve been thinking about booking a family getaway, you don’t need to shell out on holidays abroad to keep the kids entertained. Our recent survey revealed that two thirds of kids think UK holidays are just as fun as going abroad – or even more so!
 

Autumn’s here, and for a lot of young people, that means going off to university for the first time. This season will see the start of essays, revision and learning all kinds of new skills to shape careers. But when it comes to life skills, it seems not everyone knows the basics.
 

We wanted to discover which locations are the most popular in autumn, to help inspire our future getaways. To do this, we explored Instagram data to reveal the places with the most autumn-related hashtags and crown the most popular and photogenic cities to visit in autumn.
 

Gratitude is a breath-taking art installation that pays tribute to the hard work, courage and dedication of the NHS and key workers during the pandemic. Super Stars, the sculpture sponsored by Premier Inn, honours the true heroes of the pandemic crisis.
 

We created a clever little tool to help family and friends Meet Inn the Middle, calculating the perfect spot between you for those long-awaited reunions to avoid anyone having to travel further than anyone else.
 

We thought it was time to give the old, forgotten suitcase some much needed TLC. That’s why we launched Wheelies: The Suitcase Mechanics to provide holidaymakers with a brand-new set of wheels so that they can travel in style.
 

Great Ormond Street Hospital (GOSH) opened the doors to its new specialist centre for children on 21st June, welcoming their first patients into the GOSH Sight and Sound Centre supported by Premier Inn. This building is the UK’s first dedicated medical facility for children with sight and hearing loss.

With travelling abroad looking less and less likely this year, more of us than ever are planning a staycation right here in the UK. We’ve come up with a unique idea for people missing international travel to ‘see’ some of the world’s most famous landmarks without even setting foot outside the UK.
 

We’re opening our first hub by Premier Inn hotel in Soho on Berwick Street, where Oasis shot the cover for their ground-breaking 1995 album Morning Glory.
 

A study we commissioned shows people in the UK are feeling less rested than ever before. We’re taking a ewe-nique approach to counting sheep to help you sleep with our new YouTube channel, EweTube.
 

We’re on our journey towards being a fully carbon-neutral company and reaching net zero carbon emissions by 2050.
 

Office working is a bit different at the moment, with many of us adapting how we work. Working from home is all about staying professional whilst enjoying your favorite home comforts, but we know that sometimes it’s hard to find that perfect balance.
 

The Netflix smash hit Bridgerton has led to a boom in bookings at our Bath hotel, with guests who want to stay a little bit closer to the scenic setting of the romantic Regency drama rushing to book an escape with us.
 

We’ve been amazed to see a 65% spike in demand for our comfy Premier Inn pillows over the last few months after a TikTok about them went viral. TikTok user @charconnor shared a video of her excitement on the app after ordering a pair of our pillows to enjoy at home.
 

Our Premier Inn Grimsby hotel had an unexpected guest with the delivery of a new-born baby boy on-site! On Sunday 7th February, first-time parents Harriet Hanson and Adam Smith from Skegness were making their way to Grimsby hospital after Harriet’s contractions started in the evening.
 

To find out which cities and areas are the most popular in spring we dug into Instagram to see which places have the most spring related hashtags, showing us which cities are the most popular, and most photogenic, in the spring time.
 

Jim from Plymouth achieved a long-term ambition to walk 630 miles of the South West Coast Path between Minehead and Poole, completing 470 of them during 2020.
So, where did he stay along the way? At Premier Inn hotels of course!
 

Together with ENGIE, we aim to install up to a thousand GeniePoint Network rapid charging points at Premier Inn hotels across the UK, beginning with 600 committed over the next three years as part of our Force for Good sustainability programme.
 

To celebrate their son’s sixth birthday, the Pedlar family in Barnstaple decided to recreate one of our hotel rooms in their home to make up for missed family trips during lockdown – much to the delight of birthday boy Noah and big sister Heidi, aged nine.
 

We're passionate about getting a good night’s sleep, and we wanted to find out who around the world is best at it. So we’ve taken a look at how many times people in different places around the UK, and across the world, look for help and advice around how to get to sleep on Google.