Premier Inn news
2023 NEWS STORIES
Environment Project award-winner
Premier Inn Swindon Town Centre hotel – our first all-renewable energy Premier Inn – won the edie Built Environment Project of the Year Award in November 2023!
Christmas Grotto tester
With Christmas just around the corner the excitement is building, and families across the UK will be busy planning shopping trips to Christmas markets and visits to Christmas lights to get into the festive spirit. But if you're looking for something new to experience this Christmas then read on, as we have something truly magical in store for you and your family!
The world’s most beautiful autumn towns and cities
The identity of a city changes through the seasons, so visiting in autumn or winter can provide a completely different experience to a visit in spring or summer. With this in mind, we wanted to find out which towns and cities people find the most beautiful when they’re decked out in their autumn colours.
The most anticipated music festivals of the year
With star-studded line-ups, standout performances and sun-soaked weather, there’s all kinds of events to get excited about. . But which festivals - and their respective line-ups - are receiving the most hype this year? We wanted to find out!
Premier Inn hotels and Baylis & Harding products – a match made in heaven!
Our Premier Inn Standard rooms now feature hand wash and an exclusively developed hair and body wash from Baylis & Harding’s award-winning Elements White Tea & Neroli range, both presented in attractive marble-look bottles.
Celebrate the King’s Coronation with one of our dressing gowns!
We've partnered with The Sewing Rooms to create luxurious robes that'll make you feel like royalty - just in time for the Coronation of King Charles III in May. And what better way to watch the Coronation of King Charles III than by wearing one of our new ‘royal’ robes?
Alternative capitals
When we consider our bucket list travel destinations, famous capitals like Paris, Rome, or Madrid might be the most obvious options. But some of these cities are teeming with tourists, resulting in queues to visit major attractions, fully booked restaurants and crowds in front of the most beautiful tourist spots.
Premier Pilgrims
From famous films and TV shows to literature and music, it’s no secret that we’re a nation of culture vultures! But did you know that 51% of people in the UK have embarked on a modern-day pilgrimage to visit a favourite cultural landmark inspired by films, TV shows, literature, art or music?
Start a career in hospitality with Whitbread
Our hotels are full of amazing team members who have grown their careers more than they ever thought possible. With the Hospitality Rising campaign launch, we’re hoping to show more people exactly what can be achieved with a career in our Premier Inn hotels and restaurants, and just how rewarding it can be to find the right job in the right industry.
2022 NEWS STORIES
Santa stop here!
You’re probably busy ticking things off your Christmas to-do list (and checking it twice). Some presents might be wrapped, festive food might be waiting in the freezer, but for most parents, there’s one thing each year that’s always tricky to prepare for – how to get the kids off to sleep on Christmas Eve!
Best cities for Christmas lights
With Christmas lights being a quintessential part of the holiday season, we’ve analysed Instagram hashtag data and Google search data. Then, by combining both sets of scores, we created a unique Christmas Lights Index, revealing the best spots to head to for dazzling displays this year.
Hidden disabilities
To mark Purple Tuesday, we’ve decided to adopt the Hidden Disabilities Sunflower as part of our Force for Good programme!
Top spooky film and TV locations
What better way to celebrate Halloween than by visiting some of the spookiest UK filming locations? From Corfe Castle in Dorset to Platform 9¾ at London’s King’s Cross, we’ve made a list of top UK attractions that have appeared in some of the world’s favourite magical films and TV shows.
The best family activities in Guernsey, as chosen by local kids
Following our first summer on the beautiful island of Guernsey after opening our Premier Inn Guernsey St Peter Port (Admiral Park) hotel, we wanted to find out more about all the top things to do in Guernsey. And who better to ask than the experts themselves – local kids who live on the island!
Lightbulb moment! We’re building our first all-electric Premier Inn hotel
Our five-storey 195-bedroom hotel is the first Premier Inn to be designed without a connection to a natural gas supply. Instead, this hotel will be heated and powered fully by grid energy generated from renewable sources and by on-site photovoltaic (PV) cells.
Supporting Ukraine
As well as pledging to raise at least £500,000 in support of The Disasters Emergency Committee (DEC) and their international humanitarian effort, we’ve been working together with our incredible transport partners in order to donate over 50,000 duvet and pillow sets to help those affected by the war in Ukraine.
Wanderlust travel report
As a world of travel-lovers, our next holiday destination is never far from our minds. After the easing of many travel restrictions, the demand to explore new places continues to grow. Our long-lived love of adventure is continuing to show, with many people building destination-based Pinterest boards and researching their next holiday online.
Painting the towns purple
Eight lucky towns have just been made into cities as part of the Platinum Jubilee Civic Honours Competition 2022. Here’s a list of the worthy winners, why they’ve been upgraded to city status, and where you can find the most central Premier Inn hotels in each location.
Premier Inn are proud to be supporting the DEC and the people of Ukraine
The Whitbread family of hotels and restaurants, including Premier Inn, are fortunate enough to employ people from all over the world and our immediate priority has been supporting our colleagues to ensure they have the help they need in these incredibly difficult circumstances.
The most beautiful cities to wake up in
We wanted to discover which cities are the most beautiful to explore in the morning to help inspire future city breaks. To do this we reviewed Instagram data for #goodmorning{city} to reveal which UK and global destinations are the most popular for morning people.
Struggling to drift off? It’s time to read some of Natalie Pennicotte-Collier’s top tips!
At Premier Inn, we’re all about helping the nation rest easy. So, to celebrate National Bed Month in the lead up to World Sleep Day on March 18th, we wanted to conduct some research to find out a little more about people’s sleep habits.
The Commonwealth Games in Birmingham
Whether you’re watching every game, stopping by for the day or you just want to be close to the action, our Premier Inn Birmingham hotels are everywhere you need to be to get the most out of the Commonwealth Games and see the best of Birmingham.
Find your perfect romantic UK break this Valentine’s Day
We think any time is a good time to whisk a loved one away for romantic UK breaks. Even better still, thanks to our recent booking trends for February, we’ve got the scoop on some of the hottest destinations for UK weekend breaks.
Premier Inn named Top Employer
We’re proud to announce that Premier Inn has been named as one of the UK’s top places to work by the Top Employers Institute. This is a huge achievement for us – it’s an accolade only given to businesses who create the best working environments for their employees.
2021 NEWS STORIES
Race to Zero, continuing our commitment to tackling climate change
COP26 has officially kicked off in Glasgow, with leaders from around the world meeting to discuss what can be done to tackle climate change. Everyone’s thinking about what steps they can take to help our environment, which is why we decided to take a big step of our own.
UK getaways vs holidays abroad – the results are in!
If you’ve been thinking about booking a family getaway, you don’t need to shell out on holidays abroad to keep the kids entertained. Our recent survey revealed that two thirds of kids think UK holidays are just as fun as going abroad – or even more so!
Life Skills Academy
Autumn’s here, and for a lot of young people, that means going off to university for the first time. This season will see the start of essays, revision and learning all kinds of new skills to shape careers. But when it comes to life skills, it seems not everyone knows the basics.
The most popular autumn cities on Instagram
We wanted to discover which locations are the most popular in autumn, to help inspire our future getaways. To do this, we explored Instagram data to reveal the places with the most autumn-related hashtags and crown the most popular and photogenic cities to visit in autumn.
Premier Inn is proud to support Gratitude. We say thank-you to our Super Stars
Gratitude is a breath-taking art installation that pays tribute to the hard work, courage and dedication of the NHS and key workers during the pandemic. Super Stars, the sculpture sponsored by Premier Inn, honours the true heroes of the pandemic crisis.
Bag yourself a new set of wheels with our suitcase competition
We thought it was time to give the old, forgotten suitcase some much needed TLC. That’s why we launched Wheelies: The Suitcase Mechanics to provide holidaymakers with a brand-new set of wheels so that they can travel in style.
GOSH welcomes first patients to their brand-new Sight and Sound Centre
Great Ormond Street Hospital (GOSH) opened the doors to its new specialist centre for children on 21st June, welcoming their first patients into the GOSH Sight and Sound Centre supported by Premier Inn. This building is the UK’s first dedicated medical facility for children with sight and hearing loss.
Near-identical landmarks in the UK
With travelling abroad looking less and less likely this year, more of us than ever are planning a staycation right here in the UK. We’ve come up with a unique idea for people missing international travel to ‘see’ some of the world’s most famous landmarks without even setting foot outside the UK.
Our Premier Inn pillows have gone viral!
We’ve been amazed to see a 65% spike in demand for our comfy Premier Inn pillows over the last few months after a TikTok about them went viral. TikTok user @charconnor shared a video of her excitement on the app after ordering a pair of our pillows to enjoy at home.
Room at the Inn for new-born baby Charlie
Our Premier Inn Grimsby hotel had an unexpected guest with the delivery of a new-born baby boy on-site! On Sunday 7th February, first-time parents Harriet Hanson and Adam Smith from Skegness were making their way to Grimsby hospital after Harriet’s contractions started in the evening.
The most popular towns and cities on Instagram
To find out which cities and areas are the most popular in spring we dug into Instagram to see which places have the most spring related hashtags, showing us which cities are the most popular, and most photogenic, in the spring time.
Premier Inn is getting ‘Plugged Inn’
Together with ENGIE, we aim to install up to a thousand GeniePoint Network rapid charging points at Premier Inn hotels across the UK, beginning with 600 committed over the next three years as part of our Force for Good sustainability programme.
Family having to shield recreate Premier Inn room at home for son’s birthday
To celebrate their son’s sixth birthday, the Pedlar family in Barnstaple decided to recreate one of our hotel rooms in their home to make up for missed family trips during lockdown – much to the delight of birthday boy Noah and big sister Heidi, aged nine.
The best sleepers around the world
We're passionate about getting a good night’s sleep, and we wanted to find out who around the world is best at it. So we’ve taken a look at how many times people in different places around the UK, and across the world, look for help and advice around how to get to sleep on Google.
2020 NEWS STORIES
Serving up 200 tonnes worth of food for UK charities
As part of our Force for Good sustainability programme, we donated over half a million meals worth of surplus food to charity in 2020.
A big welcome to our woolliest guest yet
Premier Inn Holyhead hotel team members were left stunned when a sheep strolled through the doors and patiently began waiting for a lift.