Premier Inn news
2020 news stories
Harry Potter publisher calls for young writers, to ‘get creative’
Acclaimed publisher Barry Cunningham is calling on budding young authors to get their literary careers in top gear and enter our national writing competition.
Premier Inn creates Proposal Package for this Leap Year
With 2020 being a leap year, for those waiting for their other half to propose it’s the perfect opportunity to take the initiative and plan that longed for proposal. To help anyone planning to surprise someone special on February 29, which is famously a day for proposals, we've created the perfect proposal package.
Top romantic destinations in the UK revealed
A study of 2,000 Brits discovered the most idyllic spots in the lead up to Valentine’s Day, including St Ives and Loch Lomond. The popular Cotswolds villages of Bourton-on-the-water and Stratford-upon-Avon also featured, as did Dorset’s Durdle Door but which UK destination came top?
Launch of under 15s short story competition to raise funds for GOSH
We have launched the UK’s first-ever ‘wake up-time’ story book for children, inspiring children to start the day in the best way possible. So we're searching for young UK literary talent to help it publish a children’s short story book packed with original tales.
The UK's most hated business jargon
We polled the British public to discover which office lingo they hate most. From “no brainer” to “game-changer”, the nation decided their most cringe-inducing phrases. We’ve even gone the extra mile and found annoying business jargon across the world, just to show that we’re not the only culprits of cliched corporate speak.
Disabled students offered careers at Premier Inn
Minister for Disabled People visits UK’s most inspirational hotel and calls on other employers to build inclusive workforce.
Premier Inn installs defibrillators in all its hotels
We've installed lifesaving defibrillators in all our hotels – a move which has proved lifesaving within just days of installation on the first day of the New Year.
2019 news stories
We are adopting addressing technology what3words
Millions of Premier Inn bookings per year will now include the innovative what3words address in the booking confirmation to guide guests to the precise 3m x 3m square of reception.
We're removing all unnecessary single-use plastics by 2025
From sauce sachets and nappy bags to food and uniform packaging, we’re working to cut millions of unnecessary single-use plastics from our hotels and restaurants by 2025.
The greatest British food
We’ve researched UK-wide reviews on TripAdvisor and crunched the data to reveal the best of the best British dishes and where to find them.
Premier Inn success at the Business Traveller Awards
Premier Inn wins Best Budget Hotel Brand for the eighth year running at the 2019 Business Traveller Awards.
Become a Pillow Fight Club champion with our new, best ever pillow
The first rule of Pillow Fight Club is: You do not talk about Pillow Fight Club... unless you have a really good reason – and at Premier Inn we definitely do. We're launching our brand new, best ever pillow range, and we've come up with a fun way to make use of our old pillows before they’re recycled.
The most popular summer staycation spots for families
With summer holiday season soon to be in full swing, we’ve revealed the most popular places for a child friendly staycation. Using our data on summer 2019 bookings made by families, London took the title but it was Scotland that dominated the top three, with Glasgow and Edinburgh ranking second and third for the season’s most popular UK family destinations.
Students revise and refuel for exams at Premier Inn over Easter
Easter is a great time to relax and spend time with friends and family, but for students this year the later Easter holidays could mean a week of revision before their exams. So this Easter we’re opening our doors at in-house restaurants at many of our hotels to give students a space to revise, plus a free hot drink to help them focus.
Rugby star kicks things off at the ZIP opening in Cardiff
Welsh rugby star Gavin Henson kick-started the day with our newly-appointed ZIP team members, getting them involved with some fun rugby drills and top sporting tips ahead of welcoming our first ever ZIP guests.
Interactive Map Reveals Irish Pubs of Britain
St Patrick’s Day, 17th March, is the annual celebration of all things Irish. So that you can easily find your nearest Irish pub and celebrate in true Irish spirit, we’ve created an interactive map of the Irish pubs in and around the largest cities and towns of England, Scotland and Wales.
Whitbread opens second hotel in Germany
Premier Inn says ‘Guten Tag’ to Hamburg as it opens the doors to its second hotel in Germany. The new 182-bed city centre site puts Premier Inn - which will operate around 20 hotels in the country by the end of 2020 - a step closer to becoming one of Germany’s biggest branded hotel chains.
80% of us want to explore more of the UK
The results are in! Last month, we asked 3,000 UK adults to take part in our poll and according to the survey, a massive 80% of people want to get more out of the country – with a third feeling as though they’re not making the most of what the UK has to offer.
How to get the best value from your next city break
If you’re looking for a way to beat the post-holiday blues, give yourself something to look forward to and start planning your next getaway. And don’t worry if you don’t fancy going abroad this summer – everything you need for an exciting, great-value holiday is right here in the UK.
2018 news stories
Premier Inn tops Which? hotel chain survey
Premier Inn has been named the UK’s top-rated large hotel chain for the fourth year in a row, according to the annual Which? hotel report.
TripAdvisor Announces World’s “Most Excellent” Hotel Chains
TripAdvisor has just revealed its “Most Excellent” hotel chains – those with the highest percentage of TripAdvisor Certificate of Excellence recipients around the world – and we’re pretty happy about where we rank on the list.
First interactive gin distillery map of the UK
Whether it’s a classic gin and tonic or an extravagant gin-based cocktail, the nation’s thirst for gin sees no signs of waning. In fact, a whopping 47 million bottles of the juniper-based spirit were sold in 2017, a rise of 20% compared to the previous year.
Research reveals Cardiff as the most adventurous city in the UK
Premier Inn reveals 73 per cent of those in the Welsh capital describe themselves as being adventurous and happy to live life on the edge.
National Refill Day
With only 43% of the UK’s plastic bottles being recycled every year, we want to make it easier for you to be part of the solution. Bring your reusable water bottle to any of our Premier Inn hotels across the country and Refill for free!
Child Genius star powers hotel suite using Jersey Royal potatoes
In a world first, Child Genius star and Britain’s brightest kid, Rahul has powered a hotel suite using Jersey Royal potatoes. A video released today by Visit Jersey shows the 12-year-old lighting up the newly named ‘Jersey Royal Suite’ at the brand new Premier Inn hotel in St. Helier.
Search is on for the UK's most travelled football fan
Premier Inn searches for the UK's most travelled football fan to help make supporting their team at away games easier.
Anniversary of facility at Derwen College
In 2017, we opened the full Premier Inn training facility at Derwen College, a specialist college working with young people with learning difficulties and disabilities. A year later, we’re celebrating our first year since the opening of the facility and looking forward to what’s to come!
Where to find fossils in the UK
In a bid to encourage young scientists to discover the prehistoric past of the UK, Premier Inn has teamed up with fossil expert Martin ‘The Fossil Man’ Simpson to plot all the best spots in the country to find a range of fossils from as far back as the Jurassic, Cretaceous and Carboniferous periods.
Interactive whisky map lists every UK distillery
To celebrate World Whisky Day on Saturday 19th May, we’ve created the first interactive whisky map of the UK.
The UK's first wedding vending machine
Premier Inn has come up with a novel way to show their dedication to ensuring wedding day conundrums are solved - the UK’s first wedding vending machine.
World Earth Day commitment to cut carbon emissions intensity by 50%
Premier Inn is making an industry-leading sustainability commitment which will see carbon emissions intensity cut in half by 2025 and as much as 88 per cent by 2050.
Duchess of Cambridge opens Children’s Medical Centre at Great Ormond St
HRH, The Duchess of Cambridge visited patients at Great Ormond Street Hospital for the official opening of the Premier Inn Clinical Building, part of the Mittal Children’s Medical Centre.
2017 news stories
Great British Bacon Off
We wanted to settle one of the most important debates of all time: how much crunch do you want with your brunch? We spoke to breakfast-loving Brits across the UK… and, the results are in!
Which? top-rated hotel chain for the third year running
With an overall score of 79%, we’ve been rated the UK’s top hotel chain, keeping hold of our status as a Which? Recommended Provider for a third year.
The most common office personalities
We spend more time per year with our colleagues than almost anyone else. Our new survey reveals all about who we work with – and how to work better with them.
Our new TV ad featuring Chapman and Steele
It’s official; our new survey has revealed that as a nation we now spend more time per year with our colleagues than our best friends, parents, siblings and even partners.
Launch of our teddy check-in service
Over the next few months, we’re trialing a ‘Teddy Check-in’ service, offering kids the opportunity to check their toys and teddies when they arrive.
We’re number one for families for the second year running!
We’re happy to announce that in TripAdvisor’s Travellers’ Choice Awards 2017 list for Top Hotels for Families in the UK, our London Aldgate hotel has been awarded the number one spot!
Celebrating National Tea Day – the nation’s favourite drink
To celebrate National Tea Day, we’ve spoken to tea-loving Brits across the UK to settle one of the most important debates of all time - what’s the perfect strength of tea?
Our spring cleaning secrets for a great night’s sleep
Our resident Spring Cleaning Expert, Liz, has shared her tips and tricks for the perfect spring clean.