Premier Inn news

2019 news stories

80% of us want to explore more of the UK

The results are in! Last month, we asked 3,000 UK adults to take part in our poll and according to the survey, a massive 80% of people want to get more out of the country – with a third feeling as though they’re not making the most of what the UK has to offer.

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|Read more

How to get the best value from your next city break

If you’re looking for a way to beat the post-holiday blues, give yourself something to look forward to and start planning your next getaway. And don’t worry if you don’t fancy going abroad this summer – everything you need for an exciting, great-value holiday is right here in the UK.

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|Read more

2018 news stories

Premier Inn tops Which? hotel chain survey

Premier Inn has been named the UK’s top-rated large hotel chain for the fourth year in a row, according to the annual Which? hotel report.

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|Which? hotel report

TripAdvisor Announces World’s “Most Excellent” Hotel Chains

TripAdvisor has just revealed its “Most Excellent” hotel chains – those with the highest percentage of TripAdvisor Certificate of Excellence recipients around the world – and we’re pretty happy about where we rank on the list.

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|TripAdvisor Award

First interactive gin distillery map of the UK

Whether it’s a classic gin and tonic or an extravagant gin-based cocktail, the nation’s thirst for gin sees no signs of waning. In fact, a whopping 47 million bottles of the juniper-based spirit were sold in 2017, a rise of 20% compared to the previous year.

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|Interactive gin distillery map

Research reveals Cardiff as the most adventurous city in the UK

Premier Inn reveals 73 per cent of those in the Welsh capital describe themselves as being adventurous and happy to live life on the edge.

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|Most adventurous city in the UK

National Refill Day

With only 43% of the UK’s plastic bottles being recycled every year, we want to make it easier for you to be part of the solution. Bring your reusable water bottle to any of our Premier Inn hotels across the country and Refill for free!

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|National Refill Day

Child Genius star powers hotel suite using Jersey Royal potatoes

In a world first, Child Genius star and Britain’s brightest kid, Rahul has powered a hotel suite using Jersey Royal potatoes. A video released today by Visit Jersey shows the 12-year-old lighting up the newly named ‘Jersey Royal Suite’ at the brand new Premier Inn hotel in St. Helier.

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|Potatoes power hotel suite

Search is on for the UK's most travelled football fan

Premier Inn searches for the UK's most travelled football fan to help make supporting their team at away games easier.

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|The most travelled football fan

Anniversary of facility at Derwen College

In 2017, we opened the full Premier Inn training facility at Derwen College, a specialist college working with young people with learning difficulties and disabilities. A year later, we’re celebrating our first year since the opening of the facility and looking forward to what’s to come!

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|Derwen College one year on

Where to find fossils in the UK

In a bid to encourage young scientists to discover the prehistoric past of the UK, Premier Inn has teamed up with fossil expert Martin ‘The Fossil Man’ Simpson to plot all the best spots in the country to find a range of fossils from as far back as the Jurassic, Cretaceous and Carboniferous periods.

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|Finding fossils in the UK

Interactive whisky map lists every UK distillery

To celebrate World Whisky Day on Saturday 19th May, we’ve created the first interactive whisky map of the UK.

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|Interactive whisky map

The UK's first wedding vending machine

Premier Inn has come up with a novel way to show their dedication to ensuring wedding day conundrums are solved - the UK’s first  wedding vending machine.

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|The UK’s first wedding vending machine

World Earth Day commitment to cut carbon emissions intensity by 50%

Premier Inn is making an industry-leading sustainability commitment which will see carbon emissions intensity cut in half by 2025 and as much as 88 per cent by 2050.

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|Cutting carbon emissions intensity by 50%

Duchess of Cambridge opens Children’s Medical Centre at Great Ormond St

HRH, The Duchess of Cambridge visited patients at Great Ormond Street Hospital for the official opening of the Premier Inn Clinical Building, part of the Mittal Children’s Medical Centre.

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|Duchess opens children’s medical centre

2017 news stories

Great British Bacon Off

We wanted to settle one of the most important debates of all time: how much crunch do you want with your brunch? We spoke to breakfast-loving Brits across the UK… and, the results are in!

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|What perfect bacon looks like

Which? top-rated hotel chain for the third year running

With an overall score of 79%, we’ve been rated the UK’s top hotel chain, keeping hold of our status as a Which? Recommended Provider for a third year. 

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|Which? top-rated hotel chain

The most common office personalities

We spend more time per year with our colleagues than almost anyone else. Our new survey reveals all about who we work with – and how to work better with them.

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|Most common office personalities

Our new TV ad featuring Chapman and Steele

It’s official; our new survey has revealed that as a nation we now spend more time per year with our colleagues than our best friends, parents, siblings and even partners. 

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|Chapman and Steele

Launch of our teddy check-in service

Over the next few months, we’re trialing a ‘Teddy Check-in’ service, offering kids the opportunity to check their toys and teddies when they arrive.

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|Teddy bear check-in service

We’re number one for families for the second year running!

We’re happy to announce that in TripAdvisor’s Travellers’ Choice Awards 2017 list for Top Hotels for Families in the UK, our London Aldgate hotel has been awarded the number one spot! 

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|TripAdvisor’s Travellers’ Choice Awards 2017

Celebrating National Tea Day – the nation’s favourite drink

To celebrate National Tea Day, we’ve spoken to tea-loving Brits across the UK to settle one of the most important debates of all time - what’s the perfect strength of tea?

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|National Tea Day

Our spring cleaning secrets for a great night’s sleep

Our resident Spring Cleaning Expert, Liz, has shared her tips and tricks for the perfect spring clean.

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|Spring cleaning secrets

2016 news stories

We’ve raised an amazing £7.5 million for GOSH

We’ve reached our £7.5 million target for Great Ormond Street Hospital – a year ahead of schedule.

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|£7.5 million for GOSH

The UK’s top-rated hotel chain for the second year running

We’re thrilled - Which? has named us the UK's top-rated hotel chain for the second year in a row.

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|UK's top-rated hotel chain

You’ve helped us hit the £7m milestone

Thanks to your incredible generosity and support, we’ve hit the £7 million milestone in our £7.5 million pledge for Great Ormond Street Hospital and the new Premier Inn Clinical Building.

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|Raising £7m for GOSH

Tinchy Stryder creates new track in hub Brick Lane

Award winning rapper Tinchy Stryder has created and produced a new music track from a room in our hub by Premier Inn's Brick Lane, Spitalfields hotel.

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|Tinchy Stryder in hub Brick Lane

Which? Travel Brand of the Year

Awarded to us for always putting guests at the heart of our business.

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|Which? Travel Brand of 2016

TripAdvisor Certificate of Excellence

Thanks to our guests’ great ratings and our brilliant teams, 621 of our hotels received the TripAdvisor Certificate of Excellence.

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|TripAdvisor Certificate of Excellence

We're number one for families

We’re number one in TripAdvisor’s Traveller’s Choice list of Best Family Hotels in the UK.

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|Number one for families

Three hotels win Traveller's Choice Award

We’re delighted to tell you that we’ve scooped another award from TripAdvisor - winning the Traveller’s Choice award for three of our hotels.

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|TripAdvisor Traveller’s Choice award

GOSH, we've raised £6 million

Together, we’re one step closer to raising the £7.5m we need to fund the new Premier Inn Clinical Building at Great Ormond Street Hospital.

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|£6 million raised for GOSH

2015 news stories

hub by Premier Inn opens its second hotel

The smart compact hotel in the heart of the financial district. Today we opened our second hub by Premier Inn hotels in London’s Tower Bridge.

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|Second hub by Premier Inn opens

Happy 1st birthday to hub by Premier Inn

As our Covent Garden hotel turns one, we are opening a second hub in London. A year on from launching hub on St Martin’s Lane, we celebrate a phenomenal first 12 months of trading. 

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|hub by Premier Inn celebrates first birthday

Say hello to your new Premier Inn website

We’re very excited to announce that our new website is up and running. Over the last few months we’ve been busy improving the site, so that finding the perfect hotel is as easy as can be.

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|New website launches

The UK’s top rated hotel chain 2015

This week we’ve been named the UK’s top rated hotel chain in the annual Which? UK Hotel Chains 2015 report and we couldn’t be happier.

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|Which? UK Hotel Chains 2015

Ready, steady, push…the bed push is on

Putting the fun in fundraising – The Premier Inn Bed Push final sees teams from the North and South race along London’s Regent’s Street to raise money for GOSH.

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|The Premier Inn Bed Push final

Premier Inn reveals Best British Rider trophy

We can exclusively reveal the Best British Rider trophy that will be awarded to the Best British Rider during the Aviva Tour of Britain, proudly sponsored by Premier Inn.

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|Best British Rider 2015

Our latest TV ad: Wake up wonderful at Premier Inn

Our latest TV ad has launched, featuring a smart and svelte-looking Lenny Henry.  The ad – named Wake up Wonderful – also features a soundtrack by British singer / songwriter Katie Melua.

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|Wake up wonderful

Helping build Great Ormond Street Hospital’s future

Premier Inn supports the life-changing work of Great Ormond Street Hospital (GOSH). Here's what we've achieved since announcing our charity partnership in 2012.

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|Helping Great Ormond Street Hospital

Premier Inn launches Purple Sauce

Premier Inn is set to start a new debate around Britain’s breakfast tables with the introduction of its new Purple Sauce, created in collaboration with expert chef Ed Baines.

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|Purple Sauce

Kingston-upon-Thames Premier Inn opens

On 1st July we officially opened our doors to welcome guests into our brand new hotel in Kingston-upon-Thames.

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|Kingston-upon-Thames Premier Inn opens

Gear up for The Tour of Britain

We’re thrilled to announce that we’ll be sponsoring the Friends Life Tour of Britain 2015, the UK’s biggest professional road cycling event!

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|Tour of Britain

Get online on us

So when you told us you wanted free Wi-Fi, we understood. And we listened. From now on, free Wi-Fi throughout your stay.

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|Free Wi-Fi

2014 news stories

Premier Inn gets the Which? seal of approval

We're proud to have been named a Which? Recommended Provider for UK hotel chains.

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|Which? Recommended Provider for UK hotel chains

We heart cyclists

The ‘TDF Effect’ - as we like to call it - had such an impact that since the Grand Départ, Premier Inn hotels across the country were inundated with bike-related enquiries like never before.

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|Premier Inn loves cyclists

Buy our beds

Remember the last time you woke from a great night’s sleep in a Premier Inn bed and wished you could sleep that well all the time? Well, wish no more.

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|Buy our beds

Win an action packed weekend

We've sent some lucky bloggers on action packed outdoor breaks around the UK, now you have the chance to enter our competition and win a break of your own.

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|Win outdoor breaks around the UK

2013 news stories

BTA awards Premier Inn with Best UK Economy Hotel Group

We’re thrilled to announce we’ve scooped a British Travel Award for best economy hotel.

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|BTA awards Premier Inn

The only way is Manchester

One in five Manchester residents are usually woken up by their pet on Christmas morning, whilst more than one third will spend between 8 -12 hours shopping, a Premier Inn survey has revealed.

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|The only way is Manchester

Celebrate Edinburgh Fringe with Premier Inn

Premier Inn is offering you the chance to win a £500 package to spend at the Edinburgh Festival Fringe next month to help you have the festival experience of your dreams.

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|Edinburgh Fringe

2012 news stories

Mass hypnosis session cures Brits' fear of flying

73 Brits who suffer from a chronic fear of flying have been cured as a result of the world’s biggest hypnosis session to tackle the phobia.

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|Mass hypnosis session

2011 news stories

Celebrate the Royal Wedding with Royal Bed-ding

It’s every girls dream to wake up next to a Prince and the opportunity of Premier Inn’s ‘Royal Bed-ding’ gives you the chance to do just that.

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Peter Andre is winner of Premier Inn Celebrity Dad of the year 2011

Peter accepted the publicly voted award at Premier Inn Kensington Olympia this morning.

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Premier Inn rated best for budget stays

As the budget hotel brand reports increased takings during Q2, new figures show Premier Inn is top for value, facilities, customer service and overall reputation.

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New hotel in London Stratford opens

Premier Inn has announced a major expansion drive in London with over 50% rooms growth in the next two years and intends to double its size in London by 2016.

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Whitbread raises £1 million for Wateraid

Whitbread are delighted to announce that, through the fundraising efforts of their teams and the generosity of their guests, they have raised a massive £1 million for WaterAid.

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So far left it's right

Research out today – 22nd December – reveals there is such a thing as sleeping on the wrong side of the bed.

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2010 news stories

Premier Inn introduces UK's first Twitter concierge

Premier Inn is revolutionising the age-old hotel concierge by offering its guests tailored weekend advice from a ‘virtual’ concierge via its Twitter page.

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Premier Offers Christmas £29 room sale

355,000 rooms available at just £29 throughout Christmas. 

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Premier Inn launches Premier Weekends

The latest Premier Inn TV advert featuring British comedian Lenny Henry is set to go on air next week.

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Whitbread announces 1000 new jobs

Whitbread PLC has today announced that it will be creating a further 1000 jobs over the next financial year 2010/11 across its Premier Inn, restaurant and Costa Coffee businesses.

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Premier Inn offers £29 sale

Over 500,000 rooms available from £29.

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New Premier Inn adjacent to the Olympic Stadium

Premier Inn announces its latest site acquisition for a new 267-bedroom budget hotel at Stratford, located adjacent to the Olympic Stadium.

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Premier Inn rolls out plans for new green hotel

Premier Inn and Beefeater roll out plans for new green hotel and low-carbon restaurant at Burgess Hill in West Sussex. 

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