International development

Premier Inn is the best loved hotel chain in the UK, offering our guests premium quality for economy prices. We‘re consistently ranked number one in consumer brand preference scores, while our hotels, rooms, restaurants and customer service frequently win industry awards.

Right now, we want to grow our success internationally, and we’re inviting you to be part of it. We believe that Premier Inn is a highly transferable brand, one that‘ll be equally successful in other markets and valued by guests worldwide. In particular, we‘re looking for top locations and trusted partners in Germany.

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Wanted: top locations in Germany

In spring 2016 we opened our first German hotel in Frankfurt, followed by Hamburg in early 2019 and Munich in summer 2019.

Next up is Leipzig, Stuttgart and Nuremburg with several other prime locations to follow.

We see Germany as a land of opportunity and our goal is fast growth across German towns and cities. We’ve carefully tailored our product to the demands of German hotel guests and are now looking to buy freehold properties and sites in top locations.

 

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More on our developments (in German)

Are you a property owner or developer

To move ahead with our expansion plans, we’re actively looking for more centrally-located plots and development opportunities and are keen to hear from potential business partners. We're particularly interested in new sites in Berlin, Cologne and Munich and other cities across Germany.

Are you a property owner or developer in one of these areas? Are you open to an exciting new opportunity? If so, you could be our next partner in international development.

For more information about what we're looking for, please see our developer brochure or get in touch for general inquiries via development.germany@whitbread.com

Our acquisitions team is looking forward to hear from you.

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