Premier Inn is the best loved hotel chain in the UK, offering our guests premium quality for economy prices. We‘re consistently ranked number one in consumer brand preference scores, while our hotels, rooms, restaurants and customer service frequently win industry awards.
Right now, we want to grow our success internationally, and we’re inviting you to be part of it. We believe that Premier Inn is a highly transferable brand, one that‘ll be equally successful in other markets and valued by guests worldwide. In particular, we‘re looking for top locations and trusted partners in Germany.
International development
Wanted: top locations in Germany
In spring 2016 we opened our first German hotel in Frankfurt, followed by Hamburg in early 2019 and Munich in summer 2019.
Meanwhile, we've got over 50 hotels in our portfolio across prime locations in Germany, and more than 30 further hotels in the pipeline. Take a look at all our recent and planned openings on our new hotels page.
We see Germany as a land of opportunity and our goal is fast growth across German towns and cities. We’ve carefully tailored our product to the demands of German hotel guests and are now looking to buy freehold properties and sites in top locations.
Are you a property owner or developer?
To move ahead with our expansion plans, we’re actively looking for more centrally-located plots and development opportunities and are keen to hear from potential business partners. We're particularly interested in new sites in Berlin, Cologne and Munich and other cities across Germany.
Are you a property owner or developer in one of these areas? Are you open to an exciting new opportunity? If so, you could be our next partner in international development.
For more information about what we're looking for, please get in touch via development.germany@whitbread.com
Our acquisitions team is looking forward to hear from you.