Distribution partners

Become a TMC Partner

If you’re interested in becoming a partner, we work with two third party channels for you and your clients to book with - Direct Connect API and GDS.

Find out more about these channels below.

Alternatively, you can contact us directly for more information by email partners@premierinn.com or by requesting a callback*.

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Direct Connect

Direct Connect is an API built with XML messaging, which connects any booking tool to Premier Inn’s PMS/CRS. This allows you to make bookings, amendments and cancellations.

Direct Connect API is designed specifically to work with Premier Inn which offers efficiency and enhanced functionality.

We’re already available via online booking tools such as Hotelbooker, SABS Corporate and Concur via Direct Connect.

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Developing Direct Connect into your booking tool

Direct Connect is a simple API feed that works alongside your other content suppliers. Developing the API feed is a straightforward 10-week process.

To learn more and obtain specifications please contact partners@premierinn.com

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Accessing Premier Inn via Direct Connect using a Technology Partner

Technology partners can provide booking tools to enable reservations to be made with us via Direct Connect. These partners can also provide content feeds (with Direct Connect for Premier Inn) for you to plug into existing booking tools and Online Booking Tools (OBT’s). We have several preferred technology partners (e.g. Atriis, Hotelhub, Vibe and Conferma) that we encourage you to speak to.

Please contact us for more information

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GDS

Premier Inn is available via most of the GDS platforms (Amadeus, Galileo and Apollo). However, functionality can vary and the specifics need to be discussed with the GDS provider involved.

Please get in touch to find out more

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We work with several technology partners to give travel management companies access to our rates and availability. Click the links below to find out more.

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Our brands

All of our hotel brands are available via our Direct Connect API.

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Discover Premier Inn

With over 800 hotels across the UK, Premier Inn is the UK’s biggest budget hotel chain. We’re well-known for our comfort, consistency and great-value rooms. Each room includes a super-comfy bed, a choice of pillows, a TV with Freeview and free Wi-Fi.

All our UK hotels have restaurants on-site or nearby, serving a wide range of dishes including tasty breakfasts and our excellent value Meal Deal.

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Discover hub by Premier Inn

Since its launch in 2014, we’ve opened 13 smart, stylish hub by Premier Inn hotels in great locations across London and Edinburgh, and we have plenty more planned for the future.

Our hub hotels are in prime city centre locations, with expertly designed rooms that fit top class comfort into a more compact space. Our hub rooms blend technology with the expertise of our local experts at each hotel – perfect for business travellers.

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Discover ZIP by Premier Inn

We introduced our first ZIP hotel in Cardiff in October 2018. ZIP is a new style of hotel focused on bringing business stays back to the basics. The idea is simple: do the essentials brilliantly, remove the extras and pass the value on to our guests.

Our flexible rooms can be made up with a single bed or twin beds that can be or put together to make a double. There's a TV, a small bathroom with a power shower, body wash and a towel, plus overhead storage and hangers.

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