Cookies notice

Premier Inn Hotels Ltd and the Premier Inn companies in Germany respect your privacy and are committed to protecting your personal data.

 

Premier Inn Hotels Ltd is a controller of personal data in the UK. Our address is Whitbread Court, Houghton Hall Business Park, Porz Avenue, Dunstable, Bedfordshire, LU5 5XE.

 

If you have any queries in relation to data protection in the UK, please email us at privacyofficer@whitbread.com

 

Premier Inn GmbH, Premier Inn Hotel GmbH and Premier Inn Stuttgart Feuerbach GmbH are each controllers of personal data in Germany, depending on which hotel you book (the Terms and Conditions of your booking will show you which Premier Inn hotels are operated by the aforementioned companies). The address of all companies is Friedrich-Ebert-Anlage 49, 60308 Frankfurt, Germany. 

 

This Notice explains how we use cookies and other tracking technologies across our websites, mobile websites and mobile applications ("digital services"). It explains what these technologies are, why we use them and the choices available to you.

 

For more information about how we collect, use and protect your personal data, please refer to our Privacy Policy.
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What are Cookies and Tracking Technologies?

We use a range of technologies to help our digital services function effectively and improve your experience.

 

These technologies include:

  • Cookies
  • Software Development Kits (SDKs)
  • Device identifiers
  • Local storage technologies
  • Pixels and tags
  • Similar tracking technologies

Cookies are small text files that are stored on your browser or device when you visit a website.

 

Mobile applications do not typically use cookies in the same way as websites. Instead, apps often use technologies such as SDKs, device identifiers and local storage that perform similar functions, including supporting functionality, measuring performance and understanding how customers use our services.

 

Throughout this Notice, we use the term "Cookies and Tracking Technologies" to refer to all of these technologies collectively.
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Why We Use Cookies and Tracking Technologies

We use Cookies and Tracking Technologies to:

  • Keep our digital services secure and functioning correctly.
  • Enable essential website and app features.
  • Remember your preferences and settings.
  • Understand how customers use our digital services.
  • Monitor and improve performance.
  • Diagnose and resolve technical issues.
  • Provide personalised content, recommendations and experiences where appropriate.
  • Measure the effectiveness of our marketing activities.
  • Deliver relevant advertising where you have provided consent.
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Categories of Cookies and Tracking Technologies

We categorise Cookies and Tracking Technologies into the following groups:

 

Strictly Necessary

These technologies are required for the operation, security and reliability of our digital services.

 

They help support:

  • Security and fraud prevention
  • User authentication
  • Network management
  • Consent management
  • Core website and app functionality

As these technologies are necessary for the operation of our services, they cannot be disabled through our preference centre.

Performance

These technologies help us understand how customers use our websites and mobile applications.

 

For example, they may collect information about:

  • Pages and screens viewed
  • Navigation journeys
  • Searches performed
  • Device and browser information
  • Application performance
  • Errors encountered
  • Aggregated and individual usage patterns

The information collected helps us measure and improve the performance of our digital services and identify opportunities to enhance the customer experience.

 

These technologies will only be used with your consent.

Experience

These technologies help us provide enhanced and more relevant experiences across our websites and mobile applications.

 

For example, they may be used to:

  • Remember your preferences and settings
  • Personalise content and experiences
  • Deliver tailored recommendations
  • Conduct A/B testing and experimentation
  • Optimise website and app journeys
  • Integrate third-party services and features

The information collected helps us understand which experiences work best for our customers and allows us to continually improve our digital services.

These technologies will only be used with your consent.

Marketing

These technologies help us understand the effectiveness of our marketing activities and provide advertising and communications that are more relevant to your interests.

For example, they may be used to:

  • Measure marketing campaign performance
  • Deliver personalised advertising
  • Limit the number of times you see the same advertisement
  • Build audience groups for advertising and marketing purpose
  • Understand interactions with marketing communications
  • Improve the relevance of marketing messages and offers

These technologies may be provided by us or by trusted advertising and marketing partners.

 

These technologies will only be used with your consent.
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Third-Party Cookies and Tracking Technologies

Some Cookies and Tracking Technologies are provided by trusted third-party partners who support the operation, functionality, analytics and marketing activities of our digital services. These providers may collect information through the technologies they provide and process that information in accordance with their own privacy notices. Further information about the third-party Cookies and Tracking Technologies we use is provided below.
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Managing Your Preferences

You can manage your preferences for non-essential Cookies and Tracking Technologies at any time.

 

Website

You can update your preferences by selecting the "Manage Cookies" link available on this page.

 

Mobile App

You can update your preferences within the app through the preference centre or within the “manage preferences” section available within your account settings.

Changes to your preferences will apply going forward and may not affect information collected before those preferences were changed.
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Detailed Technology List

We maintain an up-to-date record of the Cookies and Tracking Technologies used across our digital services.

 

Cookies and Tracking Technologies on the app can be viewed within the Preferences Centre in the Premier Inn app or within the “manage preferences” section available within your account settings.

 

Details of the cookies and similar technologies used on our websites are provided below.
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Cookie/technology
Adara

Name
ckid/ cktst/ dph gcma/ itk/ ph

Approximate expiration
2 years

Purpose
These third party targeting / advertising cookies record information about your website activity such as pages you visit and locations you view so that we can provide you with interest based content and personalised adverts on external websites.
For more information please visit https://adara.com/privacy-promise/ and to opt out please visit https://adara.com/opt-out/

Cookie/technology
Adobe Analytics cookies

Name
 s_nr/ s_cc/ s_ppv/ s_sq/ demdex/propx (where x is a number)
s_invisit
s_vni
s_vi/AMCV
fid

Approximate expiration
Session
30 minutes
1 month
2 years
5 years

Purpose
 These third party analytics / performance and targeting / advertising cookies collect specific information which may be used in different combinations; this combined information is used for the purposes of reporting and analysing website and marketing performance to make improvements to our site and services. The data may also be shared so that we and others can provide you with interest based and personalised content and adverts in marketing emails and on external websites
For more information please visit https://www.adobe.com/privacy/marketing-cloud.html

Cookie/technology
Adobe Target cookies

Name
Mbox

Approximate expiration
2 weeks

Purpose
This third party advertising / targeting cookie gathers information about how you use our website. The information is used to assess the performance of tests that we run on our websites known as A/B or MVT tests.
These tests allow us to determine which version of a page or piece of content results in a better customer experience or business or technical outcome. We may also use this data to personalise your onsite experience through showing different content or experiences which we believe will be of interest to you.
For more information please visit https://www.adobe.com/privacy/marketing-cloud.html

Cookie/technology
Dynatrace cookies

Name
DtrumApi

Approximate expiration
Session

Purpose 
This first party analytics / performance cookie gathers information about technical performance and your activity on the website to allow us to monitor technical performance, manage incidents and troubleshoot issues.

Cookie/technology
Bing

Name
 First party: _uetsid/,   _uetmsclkid, _edge_v
Third party: MUID/ MUIDB, Nap, Srchd/ srchuid/ srchusr

Approximate expiration
Session
13 months
4 months
21 months

Purpose
These first and third party advertising / targeting cookies collect information about your website activity, such as the pages you have visited and the locations you have viewed, which may be used to improve the performance of marketing content and campaigns and provide you with personalised adverts on Bing platforms.
For more information please visit https://privacy.microsoft.com/en-gb/privacystatement

Cookie/technology
Facebook

Name
 wd, fr, Datr

Approximate expiration
Session
3 months
2 years

Purpose
 These third party advertising / targeting cookies collect visit behaviour, such as the pages you have visited and the locations you have viewed, which may be used to improve marketing activity and to provide you with personalised adverts on Facebook platforms.
For more on how Facebook use your data, including any behavioural analytics conducted, please see their privacy policy and information available at: https://en-gb.facebook.com/policies/cookies/

Cookie/technology
Flashtalking

Name
 flashtalkingad1, _dpj

Approximate expiration
2 years
1 year

Purpose
 These third party advertising / targeting cookies record information about your website activity, such as the pages you’ve visited and the locations you’ve viewed to enable us to provide you with interest based content and personalised adverts on external websites.
For more information please visit https://www.flashtalking.com/privacypolicy/ and to opt out please visit https://www.flashtalking.com/optout/

Cookie/technology
Foresee

Name
 _4c_/ _4c_mc_

Approximate expiration
2 years

Purpose
 These first party analytics / performance cookies are used to record whether a user has previously been invited to take a survey and whether they should be invited.  It also records some information about your activity which is used to assess the performance of the survey and whether there are user experience or technical issues.
For more information please visit https://www.foresee.com/privacy-policy/

Cookie/technology
Google Analytics session cookies

Name
 _utmc/, _gat, __utmt, __utmb, _gid, _gac_UA-72996758-1, __utmz/__utmv, _ga/__utma/

Approximate expiration
Session, 1 minute, 10 minutes, 30 minutes, 24 hours, 90 days, 6 months, 2 years

Purpose
These third party analytics / performance cookies collect specific information which may be used in different combinations; this combined information is used for the purposes of reporting and analysing website and marketing performance to make improvements to our sites and services. The data may also be shared with other Google products so that we and others can provide you with interest based content and personalised advertisements on external websites.
More info is available at:
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Cookie/technology
Google DBM

Name
_drt_, IDE, DSID, _gads, id

Approximate expiration
30 days

Purpose
 These third party targeting / advertising cookies record information about your website activity such as pages you visit and locations you view so that we can provide you with interest based content and personalised adverts on external websites.
For more information please visit https://policies.google.com/privacy and to opt out please visit https://adssettings.google.com

Cookie/technology
Illuma (via Google DV360)

Name
_drt_, IDE, DSID, _gads, id

Approximate expiration
30 days

Purpose
URL data may also be shared with Illuma via DV360, who will recommend URL lookalikes to find new audiences. These third party targeting / advertising cookies record information about your website activity such as pages you visit and locations you view so that we can provide you with interest based content and personalised adverts on external websites.
For more information please visit https://policies.google.com/privacy and to opt out please visit https://adssettings.google.com

Cookie/technology
Sessioncam

Name
_sdsat_sessioncamId/ sc.ASP.NET_SESSIONID

Approximate expiration
Session

Purpose
 These third party analytics / performance cookies are used to track on page behaviour such as mouse clicks and page scrolling. This information is then analysed and used to improve the website.
For more information please visit http://sessioncam.com/privacy-policy-cookies/ and to opt out please visit https://sessioncam.com/choose-not-to-be-recorded

Cookie/technology
The Trade Desk

Name
TDID,TDCPM

Approximate expiration
30 days

Purpose
 These third party targeting / advertising cookies record information about your website activity such as pages you visit and locations you view so that we can provide you with interest based content and personalised adverts on external websites.
For more information please visit https://www.thetradedesk.com/general/privacy and to opt out please visit https://www.adsrvr.org/

Cookie/technology
Premier Inns

Name
 food / foodDisplayed / hold / IsLoggedIn / PIDC / userData / X-Mapping-pnaeonma / yourDetails / useraData / token / check / K-LEGACY-SECURED-JSESSIONID-mhlllalj / LEGACY-SECURED-JSESSIONID / LEGACY-SECURED-JSESSIONID-BACKUP / oactive / PIBP / PIGUEST / PIID / PILOGIN / PIRM / PIRM_TINA / tp / tcc / SRP-Test

Approximate expiration
Session or 30 minutes if logged in
180 days

Purpose
 These first party functional cookies are to enable website functions. They allow us to respond to actions you take on the website such as making a booking and the retrieval of bookings in the account and manage my booking sections of the site. Without such cookies you wouldn’t be able to use all of the services our website offers.

Cookie/technology
Pixel

Purpose
 We use a pixel (otherwise known as a tag or beacon) in our marketing emails to tell us if you download images from an email, open an email and how you interact with an email that you receive from us. A pixel is a tag and tags work in similar way to cookies. It identifies if you have opened and read an email before browsing or making a purchase.
You can stop the pixel by not downloading the images in the email, or you can unsubscribe from our marketing emails.
We also use pixels on our sites to deploy cookies and enable us to tailor interest based content and ads on external websites. To control these you can individually block them using an ad blocker.

Cookie/technology
Captify (Appnexus)

Name
uuid2

Approximate expiration
13 months

Purpose
Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads and analytics.

Cookie/technology
Adobe Audience Manager

Name
aam_uuid

Approximate expiration
30 days

Purpose
These third party targeting / advertising cookies collect specific information which may be used in different combinations; this combined information is used for the purposes of reporting and analysing website and marketing performance to make improvements to our site and services. The data may also be shared so that we and others can provide you with interest based and personalised content and adverts in marketing emails and on external websites. For more information please visit https://www.adobe.com/privacy/marketing-cloud.html

Cookie/technology
Yahoo

Name
AO
APID
APIDTS
B
F
GUC
IDSYNC
PH
T
Y
ucs

Approximate expiration
30 days

Purpose
This is a Yahoo tag that records information used for measurement, analytics and retargeting. These third party advertising / targeting cookies collect visit behaviour, such as the pages you have visited and the locations you have viewed, which may be used to improve marketing activity.

Cookie/technology
LinkedIn Advertising

Name
L1c
BizoID
BizoData
BizoUserMatchHistory
BizoNetworkPartnerIndex

Approximate expiration
180 days

Purpose
These third party advertising / targeting cookies collect visit behaviour, such as the pages you have visited and the locations you have viewed, which may be used to improve marketing activity and to provide you with personalised adverts on LinkedIn. For more on how LinkedIn use your data, including any behavioural analytics conducted, please see their privacy policy and information available at:  https://www.linkedin.com/legal/privacy-policy 

Cookie/technology
Dax Audio

Name
_dax_listenerid

Approximate expiration
90 days

Purpose
These third party advertising / targeting cookies record information about your website activity, such as the pages you’ve visited and the locations you’ve viewed to enable us to provide you with interest based content and personalised adverts on external websites. For more information please visit https://global.com/privacy-policy/

Cookie/technology
Awin

Name
bId
aw***** (The cookie name will be different for each Advertiser, but will be the letters 'aw' followed by an id to represent the Advertiser, e.g. aw1001)
awpv***** (The cookie name will be different for each Advertiser, but will be the letters 'awpv' followed by an id to represent the Advertiser, e.g. awpv1001)
AWSESS
_aw_m_***** (Where **** is the Advertiser's Awin ID e.g. _aw_m_1001)

Approximate expiration
1 year
30 days
24 hours
Session

Purpose
These cookies store the link or ad that the website visitor clicked on. Cookies can also store a range of data attached to this click, including the time and date of the click and what type of websites you have visited. For
more information please visit https://www.awin.com/gb/privacy

Cookie/technology
Trainline activated via Google DV360

Name
_gads, NID, ttdid, IDE, fr, dpm, _kuid_

Approximate expiration
Session

Purpose
These advertising cookies use advertising IDs, which may be combined with data collected from other sources to provide publishers, advertisers, and ad networks with information to improve the relevance of the advertising presented to users on Trainline channels, and elsewhere on the web.

Cookie/technology
Pinterest

Name
_pinterest_sess
_pinterest_ct
_pinterest_ct_mw
_pinterest_ct_rt
_epik
_derived_epik

Approximate expiration
6 months

Purpose
These third party advertising / targeting cookies collect visit behaviour, such as the pages you have visited and the locations you have viewed, which may be used to improve marketing activity and to provide you with personalised adverts on Pinterest platforms.
For more on how Pinterest uses your data, including any behavioural analytics conducted, please see their privacy policy and information available at: https://policy.pinterest.com/en-gb/cookies

Cookie/technology
TikTok

Name
CBD9P83C77U5BM7P1RCG

Approximate expiration
6 months

Purpose
TikTok pixels use first-party and third-party cookies to measure events, maximize campaign performance, personalize ads, and as otherwise provided in our terms at: https://ads.tiktok.com/i18n/official/policy/business-products-terms

Cookie/technology
Quantcast 

Name
Quantcast Easy Tag

Approximate expiration
We hold the data for 13 months, then as in line with GDPR regulations, the nonessential data is deleted from our systems. The data used for targeting audiences lasts approximately 90 days after it’s collected. 

Purpose
This is a Quantcast tag that records information used for measurement, analytics and retargeting. These first & third-party advertising / targeting cookies collect visit behaviour, such as the pages you have visited and the locations you have viewed, which may be used to improve marketing activity.

Cookie/technology
Nextdoor (Webhost provider AWS)

Name
Nextdoor

Approximate expiration
Non-PII data, such as ad impressions and clicks on our platform, are stored indefinitely in our data lake. Any external data with PII is securely anonymized/masked before it is stored in our data lake.

Purpose
Nextdoor primarily uses data returned by the Nextdoor Pixel to generate reports and metrics on the performance of client advertising, including conversion metrics.  We may also use the data in order to deliver an advertiser’s ads to Nextdoor members who have interacted with other properties of the same advertiser.

To opt out see: opt in to ND pixel will require users  to opt into clients website CMP in addition on Nextdoor users choose to what degree personal information is shared and can opt out of third parties.
Advertising and cookie policy | Privacy policy 

Cookie/technology
Dealfront

Name
_lfa, _lfa_consent, _lfa_test_cookie_stored, _lfa_expiry

Approximate expiration
1 year
2 years
Session

Purpose
Cookies are used to keep you signed in to our service and to personalise your experience. These cookies are necessary to use the Service. Cookies are used to enable Service features and store your preferences. Not accepting these cookies might impact the way you experience Dealfront and can prevent some product features from working. Cookies help us analyse how well our website and services perform. These cookies are optional. Cookies may be used to help us deliver and measure advertising and marketing campaigns. These cookies are optional.

Cookie/technology
Amazon

Approximate expiration
13 months

Purpose
This is an Amazon tag that records information used for measurement, analytics and retargeting. These first & third-party advertising / targeting cookies collect visit behaviour, such as the pages you have visited and the locations you have viewed, which may be used to improve marketing activity.

Manage Cookies

 

 
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Queries

If you require further information or have any queries, please see our Privacy Policy or contact us at privacyofficer@whitbread.com

 

If you have any queries in relation to data protection in Germany please email our data protection officer in Germany, Dr. Sebastian Kraska, at skraska@iitr.de 
 
If you have concerns, you have the right to complain to the data protection supervisory authority of the EU Member State in which you are resident, work or in which your complaint arises. In the UK, the supervisory authority is the Information Commissioner. Details of all EU supervisory authorities can be found at:  
http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080
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