Cookies notice

Premier Inn Hotels Ltd and the Premier Inn companies in Germany respect your privacy and are committed to protecting your personal data.

Premier Inn Hotels Ltd is a controller of personal data in the UK. Our address is Whitbread Court, Houghton Hall Business Park, Porz Avenue, Dunstable, Bedfordshire, LU5 5XE.

If you have any queries in relation to data protection in the UK, please email us at privacyofficer@whitbread.com

Premier Inn GmbH, Premier Inn Hotel GmbH and Premier Inn Stuttgart Feuerbach GmbH are each controllers of personal data in Germany, depending on which hotel you book (the Terms and Conditions of your booking will show you which Premier Inn hotels are operated by the aforementioned companies). The address of all companies is Friedrich-Ebert-Anlage 49, 60308 Frankfurt, Germany. 

This Notice explains how we use cookies and other tracking technologies across our websites, mobile websites and mobile applications ("digital services"). It explains what these technologies are, why we use them and the choices available to you.

For more information about how we collect, use and protect your personal data, please refer to our Privacy Policy.

We use a range of technologies to help our digital services function effectively and improve your experience.

These technologies include:

• Cookies
• Software Development Kits (SDKs)
• Device identifiers
• Local storage technologies
• Pixels and tags
• Similar tracking technologies

Cookies are small text files that are stored on your browser or device when you visit a website.

Mobile applications do not typically use cookies in the same way as websites. Instead, apps often use technologies such as SDKs, device identifiers and local storage that perform similar functions, including supporting functionality, measuring performance and understanding how customers use our services.

Throughout this Notice, we use the term "Cookies and Tracking Technologies" to refer to all of these technologies collectively.

We use Cookies and Tracking Technologies to:

• Keep our digital services secure and functioning correctly.
• Enable essential website and app features.
• Remember your preferences and settings.
• Understand how customers use our digital services.
• Monitor and improve performance.
• Diagnose and resolve technical issues.
• Provide personalised content, recommendations and experiences where appropriate.
• Measure the effectiveness of our marketing activities.
• Deliver relevant advertising where you have provided consent.

We categorise Cookies and Tracking Technologies into the following groups:

Strictly Necessary

These technologies are required for the operation, security and reliability of our digital services.

They help support:

• Security and fraud prevention
• User authentication
• Network management
• Consent management
• Core website and app functionality

As these technologies are necessary for the operation of our services, they cannot be disabled through our preference centre.

Performance

These technologies help us understand how customers use our websites and mobile applications.

For example, they may collect information about:

• Pages and screens viewed
• Navigation journeys
• Searches performed
• Device and browser information
• Application performance
• Errors encountered
• Aggregated and individual usage patterns

The information collected helps us measure and improve the performance of our digital services and identify opportunities to enhance the customer experience.

These technologies will only be used with your consent.

Experience

These technologies help us provide enhanced and more relevant experiences across our websites and mobile applications.

For example, they may be used to:

• Remember your preferences and settings
• Personalise content and experiences
• Deliver tailored recommendations
• Conduct A/B testing and experimentation
• Optimise website and app journeys
• Integrate third-party services and features

The information collected helps us understand which experiences work best for our customers and allows us to continually improve our digital services.

These technologies will only be used with your consent.

Marketing

These technologies help us understand the effectiveness of our marketing activities and provide advertising and communications that are more relevant to your interests.

For example, they may be used to:

• Measure marketing campaign performance
• Deliver personalised advertising
• Limit the number of times you see the same advertisement
• Build audience groups for advertising and marketing purpose
• Understand interactions with marketing communications
• Improve the relevance of marketing messages and offers

These technologies may be provided by us or by trusted advertising and marketing partners.

These technologies will only be used with your consent.

Some Cookies and Tracking Technologies are provided by trusted third-party partners who support the operation, functionality, analytics and marketing activities of our digital services. These providers may collect information through the technologies they provide and process that information in accordance with their own privacy notices. Further information about the third-party Cookies and Tracking Technologies we use is provided below.

You can manage your preferences for non-essential Cookies and Tracking Technologies at any time.

Website

You can update your preferences by selecting the "Manage Cookies" link available on this page.

Mobile App

You can update your preferences within the app through the preference centre or within the “manage preferences” section available within your account settings.

Changes to your preferences will apply going forward and may not affect information collected before those preferences were changed.

We maintain an up-to-date record of the Cookies and Tracking Technologies used across our digital services.

Cookies and Tracking Technologies on the app can be viewed within the Preferences Centre in the Premier Inn app or within the “manage preferences” section available within your account settings.

Details of the cookies and similar technologies used on our websites are provided below.

If you require further information or have any queries, please see our Privacy Policy or contact us at privacyofficer@whitbread.com

If you have any queries in relation to data protection in Germany please email our data protection officer in Germany, Dr. Sebastian Kraska, at skraska@iitr.de 
 
If you have concerns, you have the right to complain to the data protection supervisory authority of the EU Member State in which you are resident, work or in which your complaint arises. In the UK, the supervisory authority is the Information Commissioner. Details of all EU supervisory authorities can be found at:  
http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080