Premier Inn Affiliate Programme

What is affiliate marketing?

At Premier Inn we reward affiliates who market our business on their websites. You’ll earn cash for each customer sale brought to us through your site. Becoming an affiliate is absolutely free.

What does it take to be an affiliate?

The Premier Inn affiliates programme is open to lots of different types of affiliate websites, however we do not operate cash-back or loyalty programmes. The more relevant your website audience is to Premier Inn, the more successful your application is likely to be.

How can you benefit?

You’ll earn 1% commission across all bookings (once the customer has stayed). You’ll be paid in pounds sterling on a monthly basis. Affiliate cookies last a minimum of 14 days.

Easy steps to sign up

Signing up is easy, visit Awin, follow the ‘Join our network’ link and fill out the form to register. You’ll receive a confirmation email from the Awin once your application has been approved. 

Once you are signed up to the programme, all you need to do is:

  • Log in, pick up the Premier Inn text links and/or creative banners and add them to your website with the correct tracking link.
  • Earn on every sale made through the links or creative banners.