Why we're Premier

Is it our beds, our food, our great value or our people that people love so much? Perhaps it’s a bit of everything. Anyway, take a look around to find out why we keep winning all these lovely awards. See our awards.

The soundest sleep

Our luxury Hypnos bed is the stuff of dreams. Drift off on an ultra-comfy, pillow-top, pocket-spring mattress, topped with a toasty duvet and your choice of firm and soft pillows for the soundest sleep ever!

Seriously tasty food

People rave about our tempting Premier Inn Breakfast. And in the evenings, you can sit down to a mouthwatering menu of ooh-that-looks-delicious dishes from our restaurant. 

We're everywhere

With over 750 hotels across the UK and Ireland and further afield, you’ll find a Premier Inn welcome wherever you want to be. 

Totally kid-friendly

Free stays for kids. Free kids’ breakfasts*. This is the life (if you’re under 16). Brilliant fun for children, great value for parents – give the little ones loads of space to run around, and make the most of our spacious family rooms.

We're bike-friendly

Your cycling adventure begins at Premier Inn. We welcome cyclists, and we’re always here to make sure you get a good night’s sleep before a day on two wheels.

Free Wi-Fi 24/7

Wi-Fi is now totally free throughout your stay – just select “Premier Inn Free Wi-Fi” from your list of available networks. Check your emails and search the web without paying a penny***. 

We’re a Force for Good

Our sustainability programme, Force for Good, is all about people. It's about helping everyone - our customers, team members and suppliers to live and work well.

*two kids get a free breakfast for every adult who orders a Premier Inn Breakfast.
**a small number of rooms have twin-double or single beds.
***device exclusions apply. Only devices with a web browser and the ability to connect to a public service are able to access the network, please check your device for compatibility. Maximum data allowance 1 GB per user per day. Connect up to 3 devices to Ultimate Wi-Fi - please check compatibility prior to purchase. Terms and conditions apply, please see free Wi-Fi or Ultimate Wi-Fi.