A creative advert calls for some creative filming techniques! To achieve our rest easy sequel, we recreated Premier Plus and Standard room types in a studio and used a special camera technique to showcase the different trips that our guests enjoy every day across the UK. Plus, our reception and breakfast scenes were shot at our brand-new Willen Lake hotel in Milton Keynes.

Housekeeper Connor and Ground Floor team member Killian both had cameos in our new ad. Premier Inn workers by day and advert superstars by night – take a bow! Off-screen, help from other housekeepers and chefs made sure everything ran as smoothly as possible.

You might recognise two other stars of the show as well – our Standard room and our Premier Plus room! We reconstructed both room types in our film studio to showcase the cosy rooms you know and love, and our upgraded type with all the perks!

Recognise that voice? Our beloved Sir Lenny Henry returned to bring our brand-new advert to life! The song probably rings a bell too – it’s ‘Come and Get Your Love’ by Redbone, a classic feel-good song that’s the perfect soundtrack to our feel-good stays.

From spacious family rooms to stylish Premier Plus rooms (as seen on our ad) – and super-comfy beds anywhere you stay – we've got every kind of trip covered.

Giving you choice AND flexibility! All you need to do is decide the right rate for you and your stay in case your plans change.

Located all over the UK, our 800+ hotels are everywhere you need to be, from nights out and day trips to conferences and catch ups.

If we’re experts in anything, it’s sleep. You’ll always get a deep, satisfying sleep in the bed of your dreams – plus, you can even buy our beds and pillows online.

Not only do kids stay and eat for free*, but our family rooms are spacious and stylish, making your short breaks totally faff-free.

Our hotels are cleaned to the highest standards, so you’ll feel safe, secure, and looked after from the minute you arrive.

You can rest easy knowing that we care about you, our teams, our community, and planet, and we’re proud to be doing our bit for the world we live in.

We’ve got a restaurant on site or nearby at nearly all of our hotels, so you can always tuck into our famous all-you-can-eat-breakfast, delicious dinners and more!