Rest easy with Premier Inn

From booking to bed, Premier Inn are here to help the nation rest easy. And we’re not just talking about getting a great night’s sleep in our beds. We’re talking about taking the worrying out of booking because you know exactly what you’re going to get. Then there’s the knowing that you can have both choice AND flexibility. And the same, consistent top-quality experience as ever, where people are happy to greet you.  And then there’s you sleeping soundly knowing that time and time again our hotels are cleaned to the highest of standards, and that we genuinely care about you.

So, whether it’s a day out. Going out out. A conference. A catch up. Or anything in between, we’re here to help you #resteasy. And what better way to show you how we’re doing it than with a new TV ad! 

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'From booking to bed' TV Advert 2021

Behind the scenes of our TV ad - ‘From booking to bed’

Behind every great TV ad, you’ll always find a fantastic team. We were honoured to have amazing LA-based Canadian director Ally Pankiw behind the camera, whose long list of television, film, music video and TV advert credits is not to be sniffed at. Working alongside her was Partizan Production Company - one of the industry’s leading content creators for music videos, adverts, documentaries and more. And, the icing on the cake, as always, was having our beloved Sir Lenny Henry as the voice behind Premier Inn. Really, how lucky are we?! Get the lowdown on more behind the scenes exclusives below:

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The creature cast

The creature cast

Four cats, six sheep and a sheepdog named Jelly made up some of our fantastic cast, all provided by animal casting agency Pets on Sets.

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Location, location, location

Location, location, location

Brand new Premier Inn Southwark (Southwark Station) and our latest Bar + Block were the famous hotel and restaurant in the ad but we also filmed in and around Greater London, from Crystal Palace to Orpington.

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Premier Inn superstars

Premier Inn superstars

Cameos in the ad came from – Ella Cullen, Faizan Kazi and Daniel Frost who are some of our very own Premier Inn team members! Off-screen, help from our housekeepers and chefs made sure everything ran as smoothly as possible.

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On the right track

On the right track

That voiceover ring a bell? Thought so! It's our beloved Sir Lenny Henry of course. And you probably recognised the song too. Gimme Some Lovin’ is performed by some more famous Brummies, rock band The Spencer Davis Group and is the perfect upbeat, feel good track that gives you the comfort and familiarity you’ll always get at Premier Inn.

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How you can rest easy with Premier Inn

Our rooms

From spacious family rooms to shiny new Premier Plus rooms (as seen on our TV ad), with comfy beds in everyone, whatever suits you the best, we’ve got it covered.

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Our rates

Giving you both choice AND flexibility, all you need to do is decide what works for you in case plans change.

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We're everywhere

Located all over the UK, our 800+ hotels are everywhere you need to be, from nights out and days out to conferences and catch ups.

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A great night's sleep

If there’s anything we’re experts in, it’s sleep. You’ll always get a deep satisfying sleep in the bed of your dreams plus you can even buy our beds and pillows online.

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Totally family friendly

Not only do kids stay and eat free, our family rooms have space for literally everyone (even favourite teddy bears), making family breaks totally faff-free.

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Premier Inn CleanProtect

Our hotels are cleaned to the highest standards, so you’ll feel safe, secure, and looked after from the minute you arrive. 

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We're a Force for Good

Rest easy knowing we care about you, our teams, community, and planet.

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Tuck into tasty food

We’ve got a restaurant on site or nearby at all our hotels, so you can always tuck into our famous all-you-can-eat-breakfast and a tasty meal to end the day with.

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FAQs

Who is the voiceover of the Premier Inn TV Ad?

Sir Lenny Henry of course!

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What is the music used in the Premier Inn TV Ad?

Gimme Some Lovin’ by The Spencer Davis Group

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What is rest easy?

It's our mission to help the nation rest easy, from the minute you book to the moment you flop on that big comfy bed - we don’t want you to worry about a thing. Whether it’s our flexible rates, super tasty food, amazing all-you-can-eat breakfast or beds you don’t want to leave, we’re giving our guests comfort they can count on at every single one of our 800+ locations.

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