Rest easy with Premier Inn
We all travel for different reasons, whether it’s work, family visits or seeing friends. But we also travel far and wide to do the things we really love. So, isn’t it great you can rest easy at our 800+ hotels across the UK & Ireland? You know exactly what you’re going to get, with all the choice and flexibility you need, all while enjoying the same, top-quality experience and a warm friendly welcome every time. You can just focus on you.
In our brand-new campaign and TV advert, we’re celebrating not only the great value we’re famous for but also the many reasons why our guests stay with us. From fun days at cosplay conventions and memorable nights out for gig goers to all-important business trips and exciting family getaways, we believe that wherever you're going, whatever you're doing – do your thing and we'll sort the rest.
'Do your thing, we’ll sort the rest' TV Advert 2024
Lights, camera, action!
We filmed every scene of our TV ad in our brand-new Premier Inn Swindon Town Centre hotel. Fun fact alert, it’s also our first ever all-electric hotel!
Stars of the show
Keep your eyes peeled for cameos made by hotel managers David and Faz as well as front of house team members Riza, Oliver, Mary and Chloe. Shoutouts to our housekeepers and chefs too!
Brand-new Style
We were so proud to show off our Next Evolution Style rooms in the TV ad^. Our latest style rooms, they boast an enhanced look and feel. Exciting!
On the right track
Recognise that voice? Our beloved Sir Lenny Henry** returned to bring our brand-new advert to life! Plus, listen out for a bit of a twist on the classic ‘It’s Your Thing’ by Swindle & DLMDD.
How you can rest easy with Premier Inn
Our rooms
From spacious family rooms to stylish Premier Plus rooms (as seen on our ad) – and super-comfy beds anywhere you stay – we've got every kind of trip covered.
Our rates
Giving you choice AND flexibility! All you need to do is decide the right rate for you and your stay in case your plans change.
We're everywhere
Located all over the UK, our 800+ hotels are everywhere you need to be, from nights out and day trips to conferences and catch ups.
A great night's sleep
If we’re experts in anything, it’s sleep. You’ll always get a deep, satisfying sleep in the bed of your dreams – plus, you can even buy our beds and pillows online.
Totally family friendly
Not only do kids stay and eat for free*, but our family rooms are spacious and stylish, making your short breaks totally faff-free.
Parking at Premier Inn
Many of our Premier Inn hotels in the UK have parking on-site or just next door, helping to make your journey and your stay with us that much smoother.
We're a Force for Good
You can rest easy knowing that we care about you, our teams, our community, and planet, and we’re proud to be doing our bit for the world we live in.
Tuck into tasty food
We’ve got a restaurant on site or nearby at nearly all of our hotels, so you can always tuck into our famous all-you-can-eat-breakfast, delicious dinners and more!
FAQs
Who is the voiceover of the Premier Inn TV Ad?
Sir Lenny Henry of course!
What is the music used in the Premier Inn TV Ad?
A twist on the classic ‘It’s Your Thing’ by Swindle & DLMDD.
What is rest easy?
It's our mission to help the nation rest easy, from the minute you book to the moment you flop on that big comfy bed - we don’t want you to worry about a thing. Whether it’s our flexible rates, super tasty food, amazing all-you-can-eat breakfast or beds you don’t want to leave, we’re giving our guests comfort they can count on at every single one of our 800+ locations.
*T&Cs apply. Up to two kids stay and eat breakfast for free with a full paying adult – subject to availability.
** Photo by Ricky Darko
^ The advert was filmed at Premier Inn’s first all-electric hotel in Swindon. Fully powered and heated by grid energy from renewable sources and on-site solar cells. At Swindon and at 98% of our hotels across the UK our electricity is backed by renewable energy guarantee of origin certificates. Our Swindon Town Centre hotel had extra VIP treatment, for the shoot and beyond, with three special-built Next Evolution Style rooms.