Rest easy with Premier Inn

From booking to bed, Premier Inn are here to help the nation rest easy. And we’re not just talking about getting a great night’s sleep in our beds. We’re talking about taking the worry out of booking because you know exactly what you’re going to get, about having all the choice and flexibility you need, and enjoying the same, top-quality experience and a warm friendly welcome every time.

 

We're back with a brand-new campaign to celebrate the consistency we're famous for. Whoever you are and wherever you're going, you can always count on the same feeling of comfort when you stay with Premier Inn. In our new campaign we show all the kinds of trips people enjoy with us, from days out to catch-ups, business trips to family getaways and everything in between. Because at Premier Inn, you can enjoy the same feeling, whatever the trip.

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Behind the scenes of our TV ad - ‘Same feeling, whatever the trip’

Behind every great TV ad is a fantastic team, so we’d like to introduce ours! Firstly, we were honoured to have the multi-award-winning Director, Designer, Artist and Photographer Tiny Bullet – AKA Tina Bull – behind the camera. As well as our incredible Director, we were also lucky enough to have our very own Premier Inn superstars Connor and Killian on board, along with a whole host of other talented cast and crew. The cherry on top of it all was of course having the unmistakable voice of Sir Lenny Henry narrating the ad! Get the lowdown on more behind the scenes exclusives below:

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'Same feeling, whatever the trip' TV Advert 2022


Lights, camera, action!

Lights, camera, action!

A creative advert calls for some creative filming techniques! To achieve our rest easy sequel, we recreated Premier Plus and Standard room types in a studio and used a special camera technique to showcase the different trips that our guests enjoy every day across the UK. Plus, our reception and breakfast scenes were shot at our brand-new Willen Lake hotel in Milton Keynes.

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Premier Inn superstars

Premier Inn superstars

Housekeeper Connor and Ground Floor team member Killian both had cameos in our new ad. Premier Inn workers by day and advert superstars by night – take a bow! Off-screen, help from other housekeepers and chefs made sure everything ran as smoothly as possible.

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Our rooms

Our rooms

You might recognise two other stars of the show as well – our Standard room and our Premier Plus room! We reconstructed both room types in our film studio to showcase the cosy rooms you know and love, and our upgraded type with all the perks!

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On the right track

On the right track

Recognise that voice? Our beloved Sir Lenny Henry returned to bring our brand-new advert to life! The song probably rings a bell too – it’s ‘Come and Get Your Love’ by Redbone, a classic feel-good song that’s the perfect soundtrack to our feel-good stays.

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How you can rest easy with Premier Inn

Our rooms

From spacious family rooms to stylish Premier Plus rooms (as seen on our ad) – and super-comfy beds anywhere you stay – we've got every kind of trip covered.

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Our rates

Giving you choice AND flexibility! All you need to do is decide the right rate for you and your stay in case your plans change.

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We're everywhere

Located all over the UK, our 800+ hotels are everywhere you need to be, from nights out and day trips to conferences and catch ups.

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A great night's sleep

If we’re experts in anything, it’s sleep. You’ll always get a deep, satisfying sleep in the bed of your dreams – plus, you can even buy our beds and pillows online.

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Totally family friendly

Not only do kids stay and eat for free*, but our family rooms are spacious and stylish, making your short breaks totally faff-free.

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Premier Inn CleanProtect

Our hotels are cleaned to the highest standards, so you’ll feel safe, secure, and looked after from the minute you arrive.

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We're a Force for Good

You can rest easy knowing that we care about you, our teams, our community, and planet, and we’re proud to be doing our bit for the world we live in.

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Tuck into tasty food

We’ve got a restaurant on site or nearby at nearly all of our hotels, so you can always tuck into our famous all-you-can-eat-breakfast, delicious dinners and more!

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FAQs

Who is the voiceover of the Premier Inn TV Ad?

Sir Lenny Henry of course!

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What is the music used in the Premier Inn TV Ad?

It’s called ‘Come and Get Your Love’ by the rock group Redbone.

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What is rest easy?

It's our mission to help the nation rest easy, from the minute you book to the moment you flop on that big comfy bed - we don’t want you to worry about a thing. Whether it’s our flexible rates, super tasty food, amazing all-you-can-eat breakfast or beds you don’t want to leave, we’re giving our guests comfort they can count on at every single one of our 800+ locations.

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*T&Cs apply. Up to two kids stay and eat breakfast for free with a full paying adult – subject to availability.