Premier Inn Norfolk

Norfolk is best known for its vast stretches of coastline, the Norfolk Broads and a mix of lively seaside towns and peaceful countryside. The Norfolk Broads – a huge network of rivers, lakes and reed beds – are a real standout, drawing in visitors looking to hire boats, spot wildlife or take it easy by the water. Along the coast, you'll find long sandy beaches, nature reserves and fishing villages like Cromer and Wells-next-the-Sea. Norfolk’s also known for its rich agricultural heritage and well-preserved historical towns, particularly Norwich – a city full of medieval streets, independent shops and cultural spots. 

Yes, Norfolk is absolutely worth visiting, whether you’re after outdoor adventure, a family-friendly break or a quieter getaway. It’s a great place to slow down and enjoy simple pleasures – walking by the sea, exploring pretty market towns or cruising through the Broads. There’s a surprising amount to do, from exploring royal estates like Sandringham and heritage railways, to fossil hunting along the coast or birdwatching at internationally recognised nature reserves.  

Norfolk feels different from many parts of the UK thanks to its wide open landscapes, strong sense of place and coastline. It’s home to England’s largest protected wetland, the Norfolk Broads, and its coastal habitats are important for rare wildlife – especially birds and grey seals. Norfolk also has a proud history going back to Roman and medieval times, with old churches, castles and historic streets still very much a part of everyday life. Whether you’re walking along a windswept beach or tucking into freshly caught Cromer crab, there’s a down-to-earth feel that makes Norfolk special. 

Norfolk’s most unique feature is the Norfolk Broads – a rare inland waterway system created by medieval peat diggings that have now turned into peaceful rivers and lakes teeming with wildlife. It’s one of the only places in the UK where you can captain a boat without a license and spend your holiday cruising through quiet villages, waterside pubs and nature reserves. Norfolk also has its own dialect and traditions, and dishes like samphire and Cromer crab.