Premier Inn Norfolk

Norfolk is best known for its vast stretches of coastline, the Norfolk Broads and a mix of lively seaside towns and peaceful countryside. The Norfolk Broads – a huge network of rivers, lakes and reed beds – are a real standout, drawing in visitors looking to hire boats, spot wildlife or take it easy by the water. Along the coast, you'll find long sandy beaches, nature reserves and fishing villages like Cromer and Wells-next-the-Sea. Norfolk’s also known for its rich agricultural heritage and well-preserved historical towns, particularly Norwich – a city full of medieval streets, independent shops and cultural spots. 

Yes, Norfolk is absolutely worth visiting, whether you’re after outdoor adventure, a family-friendly break or a quieter getaway. It’s a great place to slow down and enjoy simple pleasures – walking by the sea, exploring pretty market towns or cruising through the Broads. There’s a surprising amount to do, from exploring royal estates like Sandringham and heritage railways, to fossil hunting along the coast or birdwatching at internationally recognised nature reserves.  

Norfolk feels different from many parts of the UK thanks to its wide open landscapes, strong sense of place and coastline. It’s home to England’s largest protected wetland, the Norfolk Broads, and its coastal habitats are important for rare wildlife – especially birds and grey seals. Norfolk also has a proud history going back to Roman and medieval times, with old churches, castles and historic streets still very much a part of everyday life. Whether you’re walking along a windswept beach or tucking into freshly caught Cromer crab, there’s a down-to-earth feel that makes Norfolk special. 

Norfolk’s most unique feature is the Norfolk Broads – a rare inland waterway system created by medieval peat diggings that have now turned into peaceful rivers and lakes teeming with wildlife. It’s one of the only places in the UK where you can captain a boat without a license and spend your holiday cruising through quiet villages, waterside pubs and nature reserves. Norfolk also has its own dialect and traditions, and dishes like samphire and Cromer crab.  

Norwich, the capital of Norfolk, is full of things to do for both kids and grown-ups. You’ll find plenty to explore, from shops and a history that goes all the way back to Roman times, to cultural gems like the Sainsbury Centre for Visual Art and Norwich Castle and Museum. It's also a great place to enjoy the lively atmosphere around the University of East Anglia. Just a short trip away, Great Yarmouth delivers everything you'd expect from a classic seaside town. It's packed with family-friendly attractions, amusements, and a long, sandy beach that's perfect for a day by the sea. Then there’s the Norfolk Broads – peaceful waterways surrounded by countryside, teeming with wildlife and criss-crossed by scenic walking and cycling routes. Whether you hire a boat or join a guided trip, it’s a great way to take in the views. Along the way, stop off in riverside villages or grab a bite at one of the many cosy pubs. 

There’s loads to keep you busy on a holiday in Norfolk. Spend a day exploring the Broads by boat, either self-drive or guided, stopping off at waterside pubs or quiet nature spots along the way. Head to one of Norfolk’s beautiful beaches – Holkham and Wells-next-the-Sea are perfect for long walks and sandcastle-building, while Great Yarmouth brings arcades and seafront fun. History fans will love touring Norwich Cathedral or Sandringham Estate, and there are lots of castles, windmills and heritage railways to discover too. You can also get active with cycling, canoeing or paddleboarding, or simply relax in a local tearoom or pub garden. 

Norfolk’s top attractions cover everything from natural beauty to history and seaside fun. The Norfolk Broads are a must, whether you go for a boat trip, paddle down a river or enjoy a peaceful walk by the water. Norwich is full of highlights like the cathedral, castle and markets. Along the coast, don’t miss Holkham Beach, Blakeney Point for seal watching, or Cromer for traditional seaside vibes. Family favourites include Bewilderwood adventure park, Roarr! Dinosaur Adventure and the Sea Life Centre in Great Yarmouth. Culture lovers can head to the Sainsbury Centre for Visual Arts, while Sandringham gives a glimpse of royal life. 

Norfolk is popular for its peaceful atmosphere, beautiful natural surroundings and mix of things to do for all ages. It’s a go-to place for boat holidays thanks to the Broads, but it’s also loved for its sandy beaches, wide-open countryside and traditional seaside fun. People come here to walk, cycle, birdwatch, eat local seafood, visit historical sites or just unwind. It’s especially popular with families, couples, and anyone who loves the outdoors without too much hustle and bustle. 

Flex – Pay now or on arrival, fully refundable with free cancellation up to 1pm on the day of arrival. Our most flexible rate – you can cancel and get a full refund up to 1pm on the day of arrival. You can also amend your booking at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Semi-Flex – Pay now, fully refundable with free cancellation up to three full days before arrival. Fairly flexible rate – you can cancel and get a full refund up to three full days before arrival. No refunds after that date. You can also amend your booking date at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Advance – Pay now, fully refundable with free cancellation up to 28 full days before arrival, free to amend thereafter until the day of arrival. Fairly flexible rate – you can cancel and get a full refund up to 28 full days before arrival. No refunds after that date. You can also amend your booking date at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Standard – Pay now, non-refundable. Free to amend booking at the same hotel up to 1pm on the day of arrival. Slightly flexible rate – you won’t be able to cancel and get a full refund, but you can amend your booking at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Non-Flex – Pay now. No amends or refunds. Our least flexible rate – you won’t be able to cancel or amend your stay after booking.

Our standard check-in time is 3pm. For an additional fee*, you can start your stay sooner with early check-in from 11am. Add early check-in to your stay while making your booking, or afterwards by managing your stay in your Premier Inn account. Early check-in is subject to availability and not available at all Premier Inn hotels. 

Checkout is by 12 noon on your departure date. If luggage storage is available, our teams will be happy to store any bags for you if you’d like to check out before 12pm.

*Prices and times will vary depending on date and location. 

For an additional fee*, you can start your stay sooner with early check-in from 11am. Add early check-in to your stay while making your booking, or afterwards by managing your stay in your Premier Inn account. Early check-in is subject to availability and not available at all Premier Inn hotels. 

*Prices and times will vary depending on date and location. 

In 2020 we launched Premier Inn CleanProtect™, our rigorous, daily cleaning method that’s used throughout our UK & Ireland hotels. Developed in partnership with Diversey, a global leader in cleaning and hygiene products for the healthcare and hospitality industries, our promise seeks to give you extra peace of mind so you can always book and stay with confidence.

Check-in - minimising contact at reception and providing hand sanitiser in most public areas for peace of mind. 

Bed linen and towels - laundering all our linen and towels at over 60°C to thermally disinfect them, so you can enjoy a great night’s sleep. We’ve also placed spare pillows in a zip-up bag, for extra peace of mind.

Equipping our teams - providing our team members with all the equipment and sanitisers they need, as well as always operating in the safest way possible for our teams and guests.

A generous serving of safety - you can relax knowing that enhanced cleaning measures are in place throughout our restaurants. Tables are cleaned between visits and contactless payment is in place too, so you can dine safely and comfortably with us every time.

Clean on request - if you'd like your room cleaned during your stay with us, just let us know at reception and use the handy door hanger on the back of your door by 12pm each day.

Most Premier Inns have specially-adapted rooms allowing easier access for customers with disabilities. If there is no specially-adapted room available at the hotel of your choice, we will be happy to offer you alternative accommodation at a nearby Premier Inn. If you have difficulty walking, but do not need a specially-adapted room, please feel free to request a room near reception on the ground floor for easy access. 

If you'd like get in touch, you can reach out to our specialist team via email at pi.accessible@whitbread.com or call us on 0333 0919 817 between 9am and 5pm Monday-Friday (calls charged at local rate).

Unfortunately, with the exception of trained assistance dogs, we don't allow pets to stay at our hotels.