Let’s face it – life can be stressful, and it’s not always easy unwinding after a busy day. Increasingly, people across the UK are relying on music to help them relax. Our recent research revealed that a growing number are turning to ambient noise to focus or rest, with over 70% of 16–24-year-olds using audio to sleep.
Sit back, relax, and listen to our brand-new Country Music Radio station
While playing music to unwind isn’t new, the amount of younger people using audio to relax has risen by 44% over the past three years.
More surprisingly, our survey also found that natural soundscapes are growing in popularity, with over half of UK adults suggesting they want to up sticks and move house to the coast (38%) or countryside (27%) to enjoy the peaceful surroundings!
At Premier Inn, we want to help the nation rest easy, so as a result of this survey, we decided to launch the world’s first ‘country’ music station – think less ‘Dolly Parton’ and more ‘walking in nature’.
Playing soothing sounds captured from the British countryside, our relaxation station will be accessible 24/7 via all internet-connected radios, helping people relax across the UK, home or away.
Mixing chillout music with the sounds of nature, our Country Music Radio service will broadcast relaxing audio from across the UK on a dedicated 24-hour digital channel. Recorded by our travelling team of audio professionals, the playlist features what the survey revealed to be the UK’s favourite relaxing sounds: rain pattering on cobbled streets, the sound of bees buzzing around an English country garden, calm waves on a Cornish beach, the quiet mumble of a hotel and the gentle clink of breakfast cutlery.
These sounds and more will hit the airwaves via internet radio, taking our mission to help everyone rest easy to the nation at large, not just those who are staying in one of our 800+ hotels across the UK. You can tune in online and once launched on smart devices, including Alexa!
To launch the Country Music Radio service, popstar turned farmer JB Gill of boyband JLS is lending his musical talent and love of the countryside to our project, recording the sounds of a variety of countryside creatures for the mix, as well as helping announce shows on the station.
Simon Ewins, our Managing Director said:
“We can all relate to that feeling of being lulled into a state of relaxation when listening to distant crashing waves, or the sound of birds singing outside, so when our research revealed it was the sounds of nature that the nation was turning to for rest or focus, we were inspired to throw our hat in the radio ring. The Rest Easy Country Music Radio service is a relaxing sound hub, with a touch of Premier Inn humour!"
“Many of our guests travel for work as well as leisure, so we have curated a soundtrack that can be enjoyed whilst working in our hotels, as well as to aid sleep after a long day of meetings. It’s been brilliant to experiment with this concept and with access available to everyone, not just Premier Inn guests, we hope people across the UK rest easy whatever the trip, home or away.”
Find out more about our Country Music Radio service before watching our Rest easy sequel!