The best sleepers around the world

As you know, we are very passionate about getting a good night’s sleep, and we wanted to find out who around the world is best at it.

To find out, we’ve taken a look at how many times people in different places around the UK, and across the world, look for help and advice around how to get to sleep on Google. We combined the number of online searches made in the last year for things like ‘I can’t sleep’ ‘How to sleep better’ and sleeping tips’ in over 240 locations to reveal who in the world is having the easiest and hardest time getting to sleep.

The study assumes that locations with higher Google searches for sleep advice (relative to the area’s population size) have more trouble sleeping, and locations with lower Google searches for sleep advice (relative to the area’s population size) have less trouble sleeping.
 

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Which UK city sleeps best?

The 100 biggest cities in the UK have been included in the analysis, and it’s York which comes out as the city which seems to sleep best, with its inhabitants very rarely turning to Google to find sleep-advice. Norwich is the UK’s second-best city at drifting off, with very few searches for sleep advice made per person, followed by Exeter, Durham and Chester.

The following table reveals which cities seem to be getting the best night’s rest in the country (with York at the top), as per person they are Googling the least for sleep advice:

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The top three towns / cities in the UK

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York York
Norwich Norwich
Exeter Exeter

At the other end of the spectrum, the five cities in the UK who are making the most online searches for help getting to sleep are: Manchester, Middlesbrough, Birkenhead and Edinburgh, with the people of Bristol taking top spot for the most Google searches for sleeping tips.
 

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Which county sleeps best?

The counties in England that are getting the best night’s rest i.e. the counties which made the fewest searches on Google per person for sleeping advice last year are, Somerset, Kent and Lincolnshire:
 

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The counties in England who turn to Google most frequently for help going to sleep are Buckinghamshire, East Sussex and Leicestershire.
 

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Which state in the USA sleeps best?

When looking at the United States, it’s people in Florida, California and Colorado who are sleeping best, with very few Google searches being made in these states for sleep advice:

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State

Sleeping Advice Search Volume

Population

Florida

480

21480000

California

890

39510000

Colorado

150

5759000

Virginia

310

8536000

Kansas

130

2913000

Louisiana

360

4649000

Oregon

450

4218000

Nevada

540

3080000

Vermont

130

623989

Maine

320

1344000

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The three states that are searching online the most for help falling to sleep are Texas, Utah and New York.
 

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Which cities across the globe sleep best?

The world’s biggest cities were also analysed to find where in the world is making the fewest number of searches for sleeping advice (comparative to their population size). Cairo, Tokyo, Rome and Doha all are included in the top 10 cities that Google sleep advice the least, with London, Bucharest, Singapore and Caracas also making it into the top 20.

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Country

City

Sleeping Advice Search Volume

Egypt

Cairo

300

Yemen

Sana'a

290

Japan

Tokyo

8460

UK

City of London

980

Algeria

Algiers

450

Jordan

Amman

530

Morocco

Rabat

110

Italy

Rome

780

Qatar

Doha

290

Saudi Arabia

Riyadh

1890

Ukraine

Kyiv

2690

Bulgaria

Sofia

1290

Madagascar

Antananarivo

1870

Romania

Bucharest

2290

Venezuela

Caracas

3410

Mexico

Mexico City

18070

Belarus

Minsk

4530

Uruguay

Montevideo

3590

Haiti

Port-au-Prince

3020

Singapore

Singapore

17700

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Methodology

  • The combined Google search volumes of the following sleep advice keywords were collected for the UK’s 100 biggest cities, 50 American States, English counties and over 50 of the world’s biggest cities (with populations over half a million): Sleeping help/sleep podcasts/can’t sleep/can’t sleep all night/sleep spray for pillows/how to sleep at night/who can help me sleep/how to sleep better/sleep music/sleep advice/sleep sprays/sleep aids/sleep yoga/sleep apps/sleeping tips/sleep eye mask/why can’t I sleep/sleep headphones/sleep meditation
  • The date range for the number of searches is the last 12 months (Dec-19 to Nov-20).
  • The keywords were translated to the most relevant language for each location.
  • The combined search volume in comparison to the population size of the location allows for a ranking of which areas are making the most and least searches on Google for sleeping advice per person.