It's International Sleep Day on March 19th, an annual celebration of sleep and the important role sleep plays in achieving a healthy and happy life. Here at Premier Inn, we're super passionate about getting a good night's sleep, so to celebrate International Sleep Day, we've investigated which cities around the world are getting the best night's rest.
To find out, we’ve taken a look at how many times people in different places around the UK, and across the world, look for help and advice around how to get to sleep on Google. We combined the number of online searches made in the last year for things like ‘I can’t sleep’ ‘How to sleep better’ and ‘sleeping tips’ in over 240 locations to reveal who in the world is having the easiest and hardest time getting to sleep.
The study assumes that locations with higher Google searches for sleep advice (relative to the area’s population size) have more trouble sleeping, and locations with lower Google searches for sleep advice (relative to the area’s population size) have less trouble sleeping.
The best sleepers around the world
Which UK city sleeps best?
The 100 biggest cities in the UK have been included in the analysis, and it’s York which comes out as the city which seems to sleep best, with its inhabitants very rarely turning to Google to find sleep-advice. Norwich is the UK’s second-best city at drifting off, with very few searches for sleep advice made per person, followed by Exeter, Durham and Chester.
The following table reveals which cities seem to be getting the best night’s rest in the country (with York at the top), as per person they are Googling the least for sleep advice:
The top three towns / cities in the UK
York
Norwich
Exeter
At the other end of the spectrum, the five cities in the UK who are making the most online searches for help getting to sleep are: Manchester, Middlesbrough, Birkenhead and Edinburgh, with the people of Bristol taking top spot for the most Google searches for sleeping tips.
Which county sleeps best?
The counties in England that are getting the best night’s rest i.e. the counties which made the fewest searches on Google per person for sleeping advice last year are, Somerset, Kent and Lincolnshire:
Town / City |
Sleeping Advice |
Population |
130 |
560631 |
|
870 |
1855000 |
|
380 |
756920 |
|
110 |
141606 |
|
1440 |
1842000 |
|
1040 |
903680 |
|
2020 |
1376000 |
|
2380 |
931347 |
|
870 |
319010 |
|
4630 |
565968 |
The counties in England who turn to Google most frequently for help going to sleep are Buckinghamshire, East Sussex and Leicestershire.
Which state in the USA sleeps best?
When looking at the United States, it’s people in Florida, California and Colorado who are sleeping best, with very few Google searches being made in these states for sleep advice:
State |
Sleeping Advice Search Volume |
Population |
Florida |
480 |
21480000 |
California |
890 |
39510000 |
Colorado |
150 |
5759000 |
Virginia |
310 |
8536000 |
Kansas |
130 |
2913000 |
Louisiana |
360 |
4649000 |
Oregon |
450 |
4218000 |
Nevada |
540 |
3080000 |
Vermont |
130 |
623989 |
Maine |
320 |
1344000 |
The three states that are searching online the most for help falling to sleep are Texas, Utah and New York.
Which cities across the globe sleep best?
The world’s biggest cities were also analysed to find where in the world is making the fewest number of searches for sleeping advice (comparative to their population size). Cairo, Tokyo, Rome and Doha all are included in the top 10 cities that Google sleep advice the least, with London, Bucharest, Singapore and Caracas also making it into the top 20.
Country |
City |
Sleeping Advice Search Volume |
Egypt |
Cairo |
300 |
Yemen |
Sana'a |
290 |
Japan |
Tokyo |
8460 |
UK |
City of London |
980 |
Algeria |
Algiers |
450 |
Jordan |
Amman |
530 |
Morocco |
Rabat |
110 |
Italy |
Rome |
780 |
Qatar |
Doha |
290 |
Saudi Arabia |
Riyadh |
1890 |
Ukraine |
Kyiv |
2690 |
Bulgaria |
Sofia |
1290 |
Madagascar |
Antananarivo |
1870 |
Romania |
Bucharest |
2290 |
Venezuela |
Caracas |
3410 |
Mexico |
Mexico City |
18070 |
Belarus |
Minsk |
4530 |
Uruguay |
Montevideo |
3590 |
Haiti |
Port-au-Prince |
3020 |
Singapore |
Singapore |
17700 |
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Methodology
- The combined Google search volumes of the following sleep advice keywords were collected for the UK’s 100 biggest cities, 50 American States, English counties and over 50 of the world’s biggest cities (with populations over half a million): Sleeping help/sleep podcasts/can’t sleep/can’t sleep all night/sleep spray for pillows/how to sleep at night/who can help me sleep/how to sleep better/sleep music/sleep advice/sleep sprays/sleep aids/sleep yoga/sleep apps/sleeping tips/sleep eye mask/why can’t I sleep/sleep headphones/sleep meditation
- The date range for the number of searches is the last 12 months (Dec-19 to Nov-20).
- The keywords were translated to the most relevant language for each location.
- The combined search volume in comparison to the population size of the location allows for a ranking of which areas are making the most and least searches on Google for sleeping advice per person.