We’ve always been passionate about helping people get a great night’s sleep – and now we’ve taken that love one step further. For the first time ever, we’ve launched our very own limited-edition Premier Inn pyjama range, just in time for Christmas!
Why? Because our latest survey of 2,000 Brits revealed something we’ve suspected for a while – the UK is a nation of pyjama lovers. A third of us (33%) dedicate up to five full ‘pyjama days’ a month, and more than a fifth (22%) admit their jimjams are their most-worn garment. Half of us (50%) even say we ‘live’ in our PJs during the winter months, with 16% declaring them their favourite outfit.
We’ve launched our first-ever pyjama range – because the UK loves PJs as much as we do!
So, we thought: what better way to celebrate the love of sleep than by creating a range of cosy cotton pyjamas inspired by all things bedtime? Get ready to snooze in style! Our limited-edition Premier Inn pyjamas are perfect for fans who love a great night’s sleep or just lounging around.
Choose from two iconic designs:
- One featuring our famous moon and stars
- Another sprinkled with guest-favourite sleep icons like sheep, slippers, pillows and alarm clocks – all in our signature purple
Made from 100% cotton with a button-down front and tie-up waist for added comfort, they’re designed for ultimate relaxation. And the best part? £20 from every sale goes straight to our charity partner, Great Ormond Street Hospital Charity (GOSH Charity) to help give seriously ill children the best chance, and best childhood possible.
So, slip into something special and support a great cause – bedtime just got a whole lot cosier!
You can grab yours exclusively at www.premierinnathome.com/premier-inn-pyjamas.html from 9am on 4th December. They’re priced at £25 including postage, with £20 going directly to the charity.
Our research also uncovered some fun facts: one in five people put their pyjamas on the moment they get home, and almost half (47%) are in them by 7.30pm to maximise cosiness. Plus, 44% of adults say they sleep better in pyjamas, and 24% can’t understand how anyone goes to bed without them!
Here’s what our Premier Inn spokesperson had to say:
“It’s official, you heard it here first – the UK is a nation of pyjama lovers with many of us dedicating entire days each month to wearing them and half of us saying we live in our PJs over the winter months. Of course, the primary purpose of pyjamas is to have a perfect night’s slumber, which perfectly aligns with our way of thinking. We help millions of people have a great night’s sleep every year – you might even say we’re a bit obsessed with it!”
Our survey went on to highlight that 33% of people consider their nightwear just for sleeping, and 26% reckon it’s an essential part of their wardrobe. The typical respondent owns four pairs – although 26% only buy new ones less than once a year.
And as our spokesperson added:
“There’s never a bad time to upgrade your sleep game, and getting into bed in new pyjamas is one of life’s great pleasures. Guests tell us time and time again that they love our bed and our whole goal is to offer guests a great night’s sleep. We thought it was a match made in heaven to offer a range of cosy cotton PJs so guests can sink into their bed in even more comfort. But they are only going to be available for a limited time, so if you are a superfan and want a pair you’ll have to move quickly.”