The Coronation of King Charles III is just around the corner, and people across the UK are getting into the royal spirit of the event. Our latest One Poll research suggested that one in five of us will be purchasing souvenirs and memorabilia to commemorate this historic event, with mugs – unsurprisingly for a nation of tea drinkers – being the most popular souvenir of choice.
Robes fit for royalty – celebrate the King’s Coronation in style with one of our dressing gowns!
Plus, with thousands of people heading to London this May to be a part of the occasion – including many staying in our hotels across London – we thought it was fitting to create a luxury souvenir of our own to celebrate the Coronation. That’s why we decided to design and launch our ‘Royal’ robes, gorgeous new dressing gowns that are fit for a king!
Inspired by our own famous purple branding – a colour which is also synonymous with royalty – our regal, limited edition dressing gown is perfect for watching all the highlights of this royal event in style, whether that’s from the comfort of your sofa or from one our super-comfy rooms across the UK!
These gorgeous robes are made from a cosy, soft velour fabric adorned with a faux ermine collar, trim and cuffs for a luxurious feel.
Topped off with our signature brand logo and a commemorative label inside and you’ve got a super-comfy robe that’ll have you feeling like royalty.
We’re all about helping people rest easy, but these robes are just as much about doing good as they are about feeling good.
That’s why we decided to partner with community interest company The Sewing Rooms, a Lancashire-based social enterprise company that works hard to tackle social and environmental issues and improve the wellbeing of local communities.
The robes were expertly crafted in The Sewing Room’s Skelmersdale-based offices and, best of all, all proceeds from the limited-edition sale of these £50 robes will go to our long-standing charity partner, Great Ormond Street Hospital Children’s Charity (GOSH Charity).
Simon Ewins, Managing Director for Premier Inn said:
“We’re delighted to create a dressing gown fit for a king. As a British business, it’s with great pride that we get into the jubilant spirit of the Coronation by unveiling our specially created robe. With sales of our At Home products soaring, we know our customers love to bring the comfort of our hotels into their homes, so what better way to mark the occasion of the King’s Coronation than with these brilliant Royal-style robes - a perfect limited-edition piece to help people enjoy the event in style."
These limited edition robes SOLD OUT in minutes after going on sale on Thursday 4th May at 10.00am!
Visit our news page to find out what else we’re doing to mark the King’s Coronation in 2023, or check out our things to do in London guides for a little innspiration before your next trip to the capital.