British Travel Award 2012 award win

7/11/2012 | Premier Inn named 'Best Leisure Hotel Chain' at 2012 British Travel Awards

Premier Inn, the UK’s biggest budget hotel chain, came up trumps at the recent British Travel Awards 2012 (1st November 2012), beating off strong competition from the likes of Warner and RIU Hotels & Resorts for the much sought after and coveted, ‘Best Leisure Hotel Chain’ award.


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BTA Awards 2012

The awards, celebrating a line-up of winning travel companies as voted for by the British public, named Premier Inn the ‘Best Leisure Hotel Chain’ - making this the third year running the brand has been victorious in the prestigious event.

The British Travel Awards are one of the largest and most definitive references for consumer opinion on UK travel industry performance and this 2012’s event saw voting tip the one million mark with more than 1,088,339 votes cast. This year’s win for Premier Inn marks the seventh British Travel Award for the brand, with other awards such as 'Hotel Chain’ and 'Best Business Hotel Chain’ in the trophy cabinet from previous years.

Patrick Dempsey, Managing Director for Whitbread Hotels and Restaurants, commented, “We are absolutely delighted to have secured this award, voted for by the general public, for three consecutive years. Our teams work hard to ensure that our customers enjoy a warm welcome and a good night’s sleep at Premier Inn and this award is a great recognition of this. We would like to thank everyone who voted for us."

Premier Inn is the UK's biggest budget hotel chain with over 600 hotels across the UK and Ireland. Premier Inn offers guests a unique industry promise of a Good Night Guarantee – a good night’s sleep or their money back.

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