Whitbread announces new charity partnership

The company, whose brands include Premier Inn, Beefeater Grill, Brewers Fayre, Table Table and Taybarns, has decided to select the hospital charity as its long term adopted charity of choice. The decision was made through a team member vote, which took place last month.

Great Ormond Street Hospital is in the process of redeveloping and replacing some of its oldest clinical buildings so that families can benefit from world class care in 21st century facilities and have more space to be together at the bedside. Whitbread Hotels and Restaurants is hoping to raise a significant sum of money that will support the hospital in achieving these aspirations.

Fundraising activities are likely to include employee fundraising, sales promotions and customer engagement initiatives.