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Premier Inn introduces UK's first Twitter concierge service

01/10/2010 | Premier Inn introduces UK's first Twitter concierge service

The UK’s biggest budget hotel chain is revolutionising the age-old hotel concierge by offering its guests tailored weekend advice from a ‘virtual’ concierge via its Twitter page.


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Premier Inn Twitter concierge service

Ex-air hostess Danielle Lineker has a background in providing quality customer service and will therefore be acting as Premier Inn’s first virtual concierge on launch day (1st October). Danielle will offer personal recommendations to guests ranging from family activities, to romantic tips for couples or suggestions for making the most of a weekend away.

Danielle Lineker says: ‘I’m really excited to be involved in the launch of such a great service that isn’t available anywhere else in the UK. I always like to receive recommendations of where to visit when I have a weekend away, and being able to get advice from one click on my iPhone or laptop makes it really easy.’

Steve Conway, who is leading innovation at Premier Inn, says: ‘We aim to offer our guests great service and outstanding value. We’re very proud to be the first budget hotel brand in the UK to offer guests this unique Twitter concierge service to help them make the most of their weekend away.’

To access Premier Inn’s weekend Twitter concierge service, guests must tweet @PremierInn #concierge and simply ask for recommendations for activities in a local area – it could be activities for the kids, a night out at a karaoke bar, directions to the local theatre or even where to find an emergency dentist.

The weekend Twitter concierge service will initially run for a one month trial on Fridays only in October 2010 with a view to extending it if it’s proved of value to guests.

Premier Inn has over 580 hotels nationwide, and rooms start at £29 for a family room for four. To find out participating hotels where the £29 room offer is available please visit

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