30/01/2013 | New hotel and restaurant investment in Redditch

Whitbread has announced plans to open a new restaurant and hotel development in Redditch, bringing a total of 51 new jobs to the local area. The new Beefeater restaurant and Premier Inn hotel will be opening in Bordesley Lane, Alvechurch Hughway on Monday 15th April, injecting a total investment of over £5 million into the local economy.


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The Redditch Beefeater restaurant will offer a relaxed and casual dining experience and feature a newly developed menu focusing on steak and classic dishes with a modern twist. Those familiar with the Beefeater brand across the UK will also spot new trial branding for the restaurants that will reinforce the brand’s steak heritage through a stylised pink cow logo and a new strapline, “Passionate about steak”.

Guests can enjoy an assortment of starters including soup, pate, prawn cocktail, fishcakes, portabello mushrooms and the new Beefeater sharing platter. Main courses are priced from £8.99 to £16.99 and include grills and tasty steak dishes with a wide choice of sauces and toppings, and mouthwatering salads including Teriyaki beef steak and grilled goat cheese and beetroot.

New hotel investment

The pudding trolley offers an array of indulgent puds including the classic Beefeater black forest sundae and baked vanilla and toffee cheesecake. To view our full menu, please visit us at

Lunchtime guests can enjoy a new lunch menu, offering two courses for £7.99 and three courses for £9.99.

The new adjoining Premier Inn featuring 60 bedrooms will be at the heart of Redditch city centre, perfect for both business and leisure travelers. Each bedroom caters for up to two adults and two children (aged 15 and under) and includes an en-suite bathroom; a king size bed (in most rooms); remote control TV with Freeview; tea/coffee making facilities, and a spacious desk area with 30 minutes free WiFi Internet access. The site will also offer the All You Can Eat ‘Premier Breakfast’ in the Beefeater restaurant - which from just £8.25 is the perfect way to start your day!

Jemma Robinson New Openings General Manager for Redditch says, “We are looking forward to bringing our new look Beefeater and Premier Inn to Redditch and can’t wait to welcome our guests in April!”

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