Premier Inn news

To spur on and inspire thousands of runners at the 2025 London Marathon, we renamed our London Canary Wharf (Westferry) hotel to ‘Keep Go-Inn’! From first-timers to veteran victors, those taking part received a boost of encouragement in true Premier Inn style as they approached and exited the Limehouse Link tunnel. 
 

We have teamed up with the fantastic musical The Lightning Thief to give away a fantastic prize perfect for theatre lovers! Answer a simple question to enter.
 

From Kew Gardens in the UK to Kirstenbosch in South Africa, gardens around the world are loved for their stunning displays and bright colours. To give you a little inspiration this spring, we studied imagery from some of the world’s most famous gardens using AI-powered colour analysis to determine which ones are bursting with the most bold and beautiful hues!
 

This Bed Month, unleash the ultimate yawn with The Sleep Geek! Our great value hotels and comfy beds will help you wake up feeling refreshed too.
 

We  conducted a new study to uncover the best-value attractions worldwide. By calculating the cost per hour of 300 famous attractions across the globe, we’ve ranked the top destinations where you get the most value for your money and uncovering the best bang-for-your-buck experiences!
 

Toast is a popular part of our famous Premier Inn Breakfast, but which bread is the nation's favourite? We decided to ask 2000 adults what the perfect slice of toast looks like to them – and people had a lot of opinions! Check out our breakfast survey to see the results.
 

With winter in full swing and the cold, dark nights here to stay until spring, we conducted a little survey to find out! From classics such as mulled wine and hot toddies to lesser-known delights such as mead and Jagertee, we reveal which drinks will be warming the nation this winter.
 

To celebrate the launch of our new Dream Catcher cocktail, we’ve teamed up with renowned dream expert, Theresa Cheung, to decipher the UK’s most common dreaming habits and explain what they actually mean. 
 

We’ve changed the name of our Premier Inn Barry Island (Cardiff Airport) hotel to What’s Occur-Inn to celebrate the series finale that’s airing this Christmas! Fans of the show will recognise the iconic catchphrase, made famous by writer Ruth Jones’ character Nessa. So we thought it was only fitting that our Barry Island Premier Inn had a little rebrand ahead of Gavin and Stacey: The Finale on Christmas Day. 
 

The Dream Catcher is a delicious blend of Vodka, passion fruit, and citrus with a hit of ginger that’s available at over 250 of our hotel bars from November 7th. Created by famous mixologist Pritesh Mody, the new cocktail was launched at The Social in our Premier Inn London Stratford. The Dream Catcher is a festive take on a Pornstar Martini with a warming ginger twist and purple hue, topped off with vegan foam.
 

We set out to discover which cities dazzle us the most during the winter season by using eye-tracking software. We asked participants to look at images of various locations in winter and measured which held their gaze the longest.
 

We wanted to help take the hassle out of Halloween costumes in 2024, especially at a time when Which? is reporting the cost of Halloween chocolate will rise by almost 3%, and that on average people will be spending around £25 on a spooky costume. That’s why we decided to launch our Premier Inn Boo-tique costume guide! It’s a one-size-fits-all handbook to save you money this year.
 

We decided to do our Insta-research to pull together a little inn-spiration! We looked at more than 1000 ‘Instagram hotspots’ around the world to reveal which top the charts as the world’s most popular Instagram landmarks.
 

In our latest poll, we asked 1000 adults how they spend their time when travelling for work, and the majority confessed that there’s a lot of killing time between meetings. Watching TV in hotel rooms, reading a book and playing video games are among the most common past times. A massive 94% liked to find time to explore the local area, while 60% found it frustrating if they didn’t manage to do anything useful with all that free time.
 

We dove into TikTok to analyse over 150 street food markets and find out which should be on your must-visit lists, according to content creators. By tracking the number of posts for each market's associated hashtag, our findings reveal where today's food-loving travellers are heading and which cities you should include on your next foodie adventure!
 

No summer holiday is complete without a trip to an ice cream parlour, beach stall, or restaurant to cool off with your favourite frozen treat. Many of us associate ice cream with happy childhood memories, special events, and holidays.

Thanks to its many flavours and ability to complement other sweet treats, this dessert has remained a staple in almost every country across the world. And our team of experts has analysed Google search data for 80 different ice cream flavours around the world to reveal each nation’s favourite.
 

With the summer holiday season in full swing, many of us are starting to think about itineraries for upcoming city breaks and day trips. Holidaymakers are keen to make the most of their time in a new location – ticking off all of the major landmarks, seeing the best destination views and taking photos to remember the amazing trip.
 

It’s official – we’re a nation of duvet hoggers!
We recently conducted a survey to find out about bad sleep habits across the UK, and 29% of those we asked have an easier time sleeping when they’re not sharing the bed with their partner.
 

Summer staycations and getaways abroad are just around the corner, and many of us will be busy planning our holiday itineraries. However, according to our recent research, holidaymakers across the UK struggle to get into ‘holiday mode’ until day three of a trip!
 

How much are we really spending when we escape our everyday routines?
We dive into the spending habits of UK travellers, revealing some fascinating insights into holiday budgets and the unusual 'holiday maths' many of us use to justify those extra expenses.
 

Fancy a chance of winning an overnight stay in one of our hotels, a Premier Inn Breakfast and four tickets to see the Awful Auntie theatre show?
Then don’t miss out on our exciting new competition for families!
 

Premier Inn Ireland has partnered with the Children’s Health Foundation, aiming to raise €30,000 by 2027 to support children across Ireland with chronic pain. Our hotels in Ireland will be fundraising for the CHF over the next three years.
 

Which flower fields around the world do we find the most beautiful? We conducted a little survey to find out! Using eye-tracking software, we presented participants with images of flower fields from around the world and recorded which images their eyes lingered over the longest.
 

Keeping fit isn’t always easy – especially when you’re travelling! We recently conducted a survey of 2000 adults on the topic of exercising on the go and found that 36% have already fallen off the fitness bandwagon in 2024, and 46% fall out of exercise habits when staying away from home.
 

We’ve created a Sleep Etiquette Guide to help you and your partner feel well rested. Plus, to help you drift off, we’ve also launched a new Rest Easy Stories podcast series – narrated by Sir Lenny Henry himself!
 

We've all had those moments when we look at a map, try to pinpoint the exact location of a place we want to visit, only to realize it's not as straightforward as it seems. Some landmarks stand out on maps like beacons, while others seem to play hide-and-seek with our geographical knowledge.
 

From weddings and birthdays to job interviews and work events, our guests stay with us for all kinds of important occasions. Big events bring on a lot of nerves though, and it seems we all have our little good luck rituals when preparing for an important day!
 

To discover which landmarks are easiest to locate accurately (and which pose a bigger challenge) we asked 250 participants to identify where various global landmarks and natural wonders are situated on a map.
 

James Lewis, who has Down’s Syndrome, works in housekeeping two days a week at our Premier Inn Wrexham North hotel after finishing his hospitality training at the specialist Shropshire college. Not only does he love his job, but he’s become a vital part of the hotel team thanks to his housekeeping skills, knowing the routine and brand standards by heart.
 

We have already pledged £500,000 for the Disasters Emergency Committee and donated 50,000 duvets and pillow sets. Now – inspired by an idea from our Supply Chain Manager and with the help of aid charities and suppliers – we’re offering our support once again.
 

This Christmas, we’ve teamed up with our favourite TV therapists Nik and Eva Speakman to transform the nation’s cringiest moments into a festive fable – A Cringemas Tale – aimed at bringing us all together to laugh at life’s embarrassing moments, along with tips on how to overcome them this winter. 
 

Would you love your own Bean Barrier Plate?

If so, register your interest at waiteyplatey@premierinn.com and we will be in touch when we have more news to share!
 

Premier Inn Swindon Town Centre hotel – our first all-renewable energy Premier Inn – won the edie Built Environment Project of the Year Award in November 2023!
 

To mark Purple Tuesday, we’re pledging to get even more interns from special needs educational establishments into paid employment.
 

With Christmas just around the corner the excitement is building, and families across the UK will be busy planning shopping trips to Christmas markets and visits to Christmas lights to get into the festive spirit. But if you're looking for something new to experience this Christmas then read on, as we have something truly magical in store for you and your family!
 

Our Premier Inn hotels are famous for our all you can eat breakfasts, and now, we’re bringing home the (vegan) bacon with a Best Vegan Breakfast award too!
 

The identity of a city changes through the seasons, so visiting in autumn or winter can provide a completely different experience to a visit in spring or summer. With this in mind, we wanted to find out which towns and cities people find the most beautiful when they’re decked out in their autumn colours.
 

We’re here to help the nation Rest Easy, which is why we’ve launched Nod-flix, an ASMR channel filled with calming sounds from our Premier Inn hotels.
 

Kids off to university or flying the nest? Our Empty Resters Guide is packed with top tips for families.
 

We’ve used the linguistic theory of iconicity and a scientific study on sound symbolism to reveal the world’s most beautiful sounding city names.
 

We've scoured the websites of the world’s most famous attractions to reveal which are the easiest to pre-book. Short break innspiration covered! 
 

We’re here to help you plan your summer holidays – family staycations in the UK await!
 

We’ve partnered up with Micro Scooters – the incredible scooter company on a mission to make every day journeys better for people and the planet – to celebrate getting the most out of UK family getaways!
 

Two students from the Derwen Premier Inn training facility won big at the Virtus Global Games!

With star-studded line-ups, standout performances and sun-soaked weather, there’s all kinds of events to get excited about. . But which festivals - and their respective line-ups - are receiving the most hype this year? We wanted to find out!
 

To celebrate Pride and support LGBTQ+ charity akt, we’re launching a new bespoke cocktail!  
 

Our Premier Inn Standard rooms now feature hand wash and an exclusively developed hair and body wash from Baylis & Harding’s award-winning Elements White Tea & Neroli range, both presented in attractive marble-look bottles.
 

We’ve conducted an eye-tracking study of over 50 natural wonders to reveal the world's most beautiful blue spaces that held people’s gazes the longest.
 

Booking Liverpool hotels in May? Our team members have been learning how to greet you in 37 languages! Plan your stay ahead of this exciting European event.
 

We’re celebrating King Charles III's Coronation in style – by giving our Premier Inn London Bank (Tower) hotel a royal re-brand! Visit us this May bank holiday.
 

We've partnered with The Sewing Rooms to create luxurious robes that'll make you feel like royalty - just in time for the Coronation of King Charles III in May. And what better way to watch the Coronation of King Charles III than by wearing one of our new ‘royal’ robes?
 

As part of our renewed partnership with Great Ormond Street Hospital, we’ve committed to raising £20 million over the next five years towards GOSH’s Build it. Beat it campaign, which is all in aid of building the Children’s Cancer Centre. 
 

To mark World Sleep Day and National Bed Month, we reached out to Hannah Shore, a sleep expert working with us in partnership with Silentnight, so that she could share her top tips for drifting off.
 

We wanted to discover which locations are the most beautiful to explore in the spring to give you a little innspiration for your next short break!
 

Holidays abroad are out, and UK staycations are in! Here are some of our favourite destination doubles.
   

When we consider our bucket list travel destinations, famous capitals like Paris, Rome, or Madrid might be the most obvious options. But some of these cities are teeming with tourists, resulting in queues to visit major attractions, fully booked restaurants and crowds in front of the most beautiful tourist spots.
 

From famous films and TV shows to literature and music, it’s no secret that we’re a nation of culture vultures! But did you know that 51% of people in the UK have embarked on a modern-day pilgrimage to visit a favourite cultural landmark inspired by films, TV shows, literature, art or music?
 

Our hotels are full of amazing team members who have grown their careers more than they ever thought possible. With the Hospitality Rising campaign launch, we’re hoping to show more people exactly what can be achieved with a career in our Premier Inn hotels and restaurants, and just how rewarding it can be to find the right job in the right industry. 
 

You’re probably busy ticking things off your Christmas to-do list (and checking it twice). Some presents might be wrapped, festive food might be waiting in the freezer, but for most parents, there’s one thing each year that’s always tricky to prepare for – how to get the kids off to sleep on Christmas Eve!
 

With Christmas lights being a quintessential part of the holiday season, we’ve analysed Instagram hashtag data and Google search data. Then, by combining both sets of scores, we created a unique Christmas Lights Index, revealing the best spots to head to for dazzling displays this year.
 

Gogglebox star and popular TikToker George Baggs has joined forces with us at Premier Inn – the experts in resting easy – to launch a brand-new Christmas single!
 

We set out to discover the most beautiful theatres across the globe by conducting an eye-tracking study – to do this, we used a clever software that tracked how long each participant looked at an image of a theatre to determine the most appealing ones.
 

To mark Purple Tuesday, we’ve decided to adopt the Hidden Disabilities Sunflower as part of our Force for Good programme!
 

What better way to celebrate Halloween than by visiting some of the spookiest UK filming locations? From Corfe Castle in Dorset to Platform 9¾ at London’s King’s Cross, we’ve made a list of top UK attractions that have appeared in some of the world’s favourite magical films and TV shows.
 

At Premier Inn, we want to help the nation rest easy, so as a result of this survey, we decided to launch the world’s first ‘country’ music station – think less ‘Dolly Parton’ and more ‘walking in nature’.
 

Which celebrities have the most relaxing voices?
We asked you to find the most soothing audiobooks from 20 celebs and the results are in!
 

Following our first summer on the beautiful island of Guernsey after opening our Premier Inn Guernsey St Peter Port (Admiral Park) hotel, we wanted to find out more about all the top things to do in Guernsey. And who better to ask than the experts themselves – local kids who live on the island!
 

Our five-storey 195-bedroom hotel is the first Premier Inn to be designed without a connection to a natural gas supply. Instead, this hotel will be heated and powered fully by grid energy generated from renewable sources and by on-site photovoltaic (PV) cells.
 

Joey Essex took a guided tour of staycation hotspot Bath to explore this part of his home-country. Over the course of the day he discovered everything from the Frankenstein Museum and Roman Baths to Bath Abbey and paddleboarding.
 

We’re championing the great British postcard with a series of new and original prints, all designed to inspire people across the nation to put pen to paper and share their holiday memories with loved ones.

where are the most popular destinations for city breaks? When it comes to exploring a new city, do modern skyscrapers and a lively nightlife tip the scales? Or is it traditional landscapes and historical architecture that draw in the crowds?

Win a family ticket to a Nimax Kids show, an overnight stay at a Premier Inn London, including a Premier Inn Breakfast and a two-course evening meal plus £100 spending money.

As well as pledging to raise at least £500,000 in support of The Disasters Emergency Committee (DEC) and their international humanitarian effort, we’ve been working together with our incredible transport partners in order to donate over 50,000 duvet and pillow sets to help those affected by the war in Ukraine.
 

As a world of travel-lovers, our next holiday destination is never far from our minds. After the easing of many travel restrictions, the demand to explore new places continues to grow. Our long-lived love of adventure is continuing to show, with many people building destination-based Pinterest boards and researching their next holiday online.
 

The Whitbread family of hotels and restaurants, including Premier Inn, are fortunate enough to employ people from all over the world and our immediate priority has been supporting our colleagues to ensure they have the help they need in these incredibly difficult circumstances.
 

We wanted to discover which cities are the most beautiful to explore in the morning to help inspire future city breaks. To do this we reviewed Instagram data for #goodmorning{city} to reveal which UK and global destinations are the most popular for morning people.
 

Following the news about P&O Ferries, Premier Inn are offering guaranteed interviews to previous employees of the company now looking for work. Find out more.
 

At Premier Inn, we’re all about helping the nation rest easy. So, to celebrate National Bed Month in the lead up to World Sleep Day on March 18th, we wanted to conduct some research to find out a little more about people’s sleep habits.
 

Not all heroes wear capes – ours wear aprons! – and we’re looking for even more to join us in our Premier Inn kitchens this year.
 

Whether you’re watching every game, stopping by for the day or you just want to be close to the action, our Premier Inn Birmingham hotels are everywhere you need to be to get the most out of the Commonwealth Games and see the best of Birmingham.

We think any time is a good time to whisk a loved one away for romantic UK breaks. Even better still, thanks to our recent booking trends for February, we’ve got the scoop on some of the hottest destinations for UK weekend breaks.

We’re proud to announce that Premier Inn has been named as one of the UK’s top places to work by the Top Employers Institute. This is a huge achievement for us – it’s an accolade only given to businesses who create the best working environments for their employees.
 

Forget Where's Wally – it’s all about Where's Brolly thanks to our fiendish Premier Inn puzzle! Recent research revealed that umbrellas are one of the UK’s most frequently lost items – so can you spot the hidden brolly in this crowded street scene?
 

We’re all used to visiting our favourite cities in the daytime, but as the day draws to a close, you shouldn’t have to stop exploring. We wanted to discover which locations are the most popular by night, to help inspire our future getaways.
 

COP26 has officially kicked off in Glasgow, with leaders from around the world meeting to discuss what can be done to tackle climate change. Everyone’s thinking about what steps they can take to help our environment, which is why we decided to take a big step of our own.
 

Autumn’s here, and for a lot of young people, that means going off to university for the first time. This season will see the start of essays, revision and learning all kinds of new skills to shape careers. But when it comes to life skills, it seems not everyone knows the basics.
 

Gratitude is a breath-taking art installation that pays tribute to the hard work, courage and dedication of the NHS and key workers during the pandemic. Super Stars, the sculpture sponsored by Premier Inn, honours the true heroes of the pandemic crisis.
 

We thought it was time to give the old, forgotten suitcase some much needed TLC. That’s why we launched Wheelies: The Suitcase Mechanics to provide holidaymakers with a brand-new set of wheels so that they can travel in style.
 

With travelling abroad looking less and less likely this year, more of us than ever are planning a staycation right here in the UK. We’ve come up with a unique idea for people missing international travel to ‘see’ some of the world’s most famous landmarks without even setting foot outside the UK.
 

A study we commissioned shows people in the UK are feeling less rested than ever before. We’re taking a ewe-nique approach to counting sheep to help you sleep with our new YouTube channel, EweTube.
 

Office working is a bit different at the moment, with many of us adapting how we work. Working from home is all about staying professional whilst enjoying your favorite home comforts, but we know that sometimes it’s hard to find that perfect balance.
 

We’ve been amazed to see a 65% spike in demand for our comfy Premier Inn pillows over the last few months after a TikTok about them went viral. TikTok user @charconnor shared a video of her excitement on the app after ordering a pair of our pillows to enjoy at home.
 

To find out which cities and areas are the most popular in spring we dug into Instagram to see which places have the most spring related hashtags, showing us which cities are the most popular, and most photogenic, in the spring time.
 

Together with ENGIE, we aim to install up to a thousand GeniePoint Network rapid charging points at Premier Inn hotels across the UK, beginning with 600 committed over the next three years as part of our Force for Good sustainability programme.
 

We're passionate about getting a good night’s sleep, and we wanted to find out who around the world is best at it. So we’ve taken a look at how many times people in different places around the UK, and across the world, look for help and advice around how to get to sleep on Google.