London | Attractions


When it comes to attractions, London is a city without compare. From small and quirky museums to iconic landmarks, you could easily visit a different one every day of the year. But this much choice gets overwhelming, so here's our pick of the best things to do in the capital. To help make the most of your trip, consider a stay in one of our convenient London hotels and guarantee a great night’s sleep throughout your visit.

Tower of London

With a real-life Beefeater acting as your tour guide and wandering actors recreating historical events, there’s more to the Tower of London than ravens. Find out what makes it such an essential part of any London break.

London Eye

When it comes to views of the capital’s skyline, the London Eye can’t be beaten. On a prime position on the South bank of the Thames, you’ll be able to spot all the major landmarks from the comfort of your glass pod.

ZSL London Zoo

The world’s oldest scientific zoo is completely fascinating, even if you’re not an animal fan. It’s steeped in history and has a number of listed buildings, - there’s even a listed red telephone box in the middle of Penguin Beach.

Buckingham Palace

Union Jacks at the ready, as Buckingham Palace is the place to see the pomp and pageantry that draws so many tourists to the capital. Want to find out when to see the Changing of the Guards?

Tate Modern

Even if all you know about modern art can be written on a postage stamp, you’ll still enjoy a trip to the Tate Modern. There’s loads here to enjoy, from huge art installations to the building itself - it’s a work of art in its own right


Hamleys is the oldest toy store in the world, it’s like a mini Disneyland in the heart of Regent St. Besides the in-store demos provided by staff, you could lose hours exploring the seven floors filled with games, animals and dolls.

O2 Arena

You’ll find the UK’s largest entertainment venue for music, sport and live events in North Greenwich. Once the infamous Millennium Dome, the Arena has moved on to become a popular multi-purpose entertainment complex.

Big Ben

It’s one of London’s best-known landmarks, but seeing the real thing up close really is something else. But how do you get there - and when’s the best time to visit? Find out all this and more with our guide to visiting Big Ben.

London Dungeon

Like a museum but without the boring bits, the macabre side of the capital’s history is brought to life at the London Dungeon. Sights, sounds and even smells are all designed to take you back in time, but beware - it’s not for wimps!

Madame Tussauds

How short is Tom Cruise? What's it like to stand next to the Queen? You’ll find out all this and more at Madame Tussauds. Head there for a fun- filled day of selfies with over 300 wax figures of the world’s most famous people.

British Museum

As soon as you walk into the glass-roofed Great Court you’ll realise this isn’t a stuffy old resting place for relics - the British Museum buzzes with life. It’s full of jaw-dropping exhibits, and you can even have lunch among the treasures.

Science Museum

With hands-on experiments and loads of interesting buttons to press, the Science Museum does the impossible - it makes science interesting even for people who hated it at school.

Hyde Park

An oasis of green in the heart of the city, it’s not just the 350 acres of beautiful parkland that make Hyde Park so special. There are also lakes, fountains, tennis, cycling and Speakers’ Corner to entertain you, too.

National Gallery

The seventh most popular visitor attraction in the world, the National Gallery looks so impressive from the outside you won’t believe it’s free to enter. Step inside and you’ll find so much to enjoy, such as Van Gogh’s Sunflowers.

Natural History Museum

Want to see a full-size model of a T-Rex? Or find out what an earthquake really feels like? At the Natural History Museum you’ll find exhibits that are designed to be hands-on, engaging and thoroughly entertaining for all ages.

Tower Bridge

Walking over this landmark is free, but to discover more about its fascinating history, the Tower Bridge Exhibition is a must. Interactive displays take you from Victorian times to the present day.

Kew Gardens

Fancy a trip out of the centre? Head west to Richmond and you’ll find London's largest UNESCO World Heritage site. Full of nooks and crannies, there’s also greenhouses and iconic architecture waiting to be explored.

Covent Garden

This bustling shopping district has much to offer. As well as the covered marketplace with its quirky shops, there’s a beautiful piazza that’s perfect for watching street performers or dining out on an outdoor terrace.

Winter Wonderland

Sitting on Santa’s knee in a drab shopping centre is so last decade. For a thrilling festive adventure, head to Hyde Park for this mini village dedicated to all things Yuletide. Be quick though - the festival of fun only lasts six weeks.

Harry Potter Experience

Wands at the ready, it’s all aboard the Hogwarts Express at the Harry Potter Studio Tour in Leavesden. Experience the magic of the mind blowing film sets, iconic costumes and even sample the sweet tasting Butterbeer!