Birmingham | What's on | Shopping


From the grand futurism of the Bullring to the Victorian industrial chic of the Custard Factory, Birmingham has a spectacular range of shopping destinations. Whether you’re looking for designer labels or quirky market finds, high street staples or unique jewellery, you’ll find it here. Explore our quick guide to find out where to head to tick off your shopping list.

Team Member Content - Kalsoom Begum, Ops Manager

Kalsoom Begum, Ops Manager at Great Barr Premier Inn says:
“For shopping I’d head for the Bullring. It’s best if you’re looking for something special.  There are events and product sampling. There’s big department stores and a great gelato place on the ground floor”.


One of the largest shopping centres in the UK, the Bullring dominates the city centre with its iconic Selfridge building, inspired by a Paco Rabanne sequinned dress. Step inside and you’ll find its 160 stylish stores, 2000 leading brands and 37 eateries make it Birmingham’s go-to shopping destination. 

The Mailbox

Want to indulge in a bit of retail therapy? Well, you’ve come to the right place! With designer fashions, aspirational homeware, chic bars and restaurants, sumptuous salons, and not to mention a spa, the Mailbox is perfect for label lovers who want a bit of rest and relaxation thrown in the bag.

Birmingham Jewellery Quarter

Jewellery Quarter

From extravagant earrings to bespoke bracelets, almost half of the UK’s jewellery is hand crafted in Birmingham. So whether you’re looking for a gift for that special someone or just treating yourself, you’ll find something to catch your eye in the unique Jewellery Quarter.

Grand Central Birmingham

Sitting directly above New Street Station, Grand Central is a busy shopping hub. With 60 premium shops, restaurants and cafés, as well as one of the largest John Lewis department stores in the country, this station shopping centre is a destination in itself.

Nearest hotel: Birmingham Central

Custard Factory

A collection of beautifully restored Victorian factories on the riverside is home to the Custard Factory. This buzzing creative, digital and media quarter offers independent shops, hair and beauty salons, cafés, bars and a cinema/theatre.

Nearest hotel: Birmingham Central

Looking for a hotel in Birmingham?

Whether you want to stay in the city centre, leafy suburbs or beautiful surrounding countryside, we have lots of Premier Inn hotels in Birmingham to choose from. Whether you're in Birmingham for business, or pleasure, you'll also find hotels next to travel hubs like Birmingham Airport and New Street Station, as well as conference venues the NEC, Barclaycard Arena and The Bullring for retail therapy.