Cadbury World

Things to do in Birmingham | Cadbury World

In 1824, John Cadbury opened a grocer’s shop in Birmingham. Amongst other things, he sold his homemade cocoa and drinking chocolate. From these small beginnings, the Cadbury company grew and grew, expanding their products to include confectionery. In 1878 the Cadbury factory was built in Bournville with a village for its workers. In the following years Cadbury went global, but its home remained in Birmingham. Tours of Bournville had always been popular but it was impossible to run a factory smoothly with thousands of visitors so a separate attraction, Cadbury World, was opened in 1990.

Cadbury's chocolates

Cadbury's Chocolate Factory


A visit to Cadbury World is not your average factory tour. Instead, you'll discover the magic of Cadbury confectionery as you journey through 14 amazing chocolatey zones.

From exploring a replica of John Cadbury’s first shop to riding the Crunchie rollercoaster on the 4D Chocolate Adventure, each of Cadbury World’s 14 zones offer an exciting experience. As you journey through these zones you’ll explore every aspect of the Cadbury story – its history, manufacturing, packaging and advertising – with interactive displays and fun for all the family.

With plenty of parking facilities, ramps and lifts, as well as disabled toilets, Cadbury World is accessible to all. Don’t worry if you have visual or hearing impairment, as the experience is adapted so that you don’t miss out on anything. If you have any special requirements, let Cadbury World know and they’ll find out how they can help make your visit an enjoyable one.

Eating and drinking

There’s more to Bournville than just chocolate.

Serving everything from light snacks to hearty main meals, and throwing in some chocolate for good measure, Cadbury World Café will feed your imagination with its delicious menu. And if you want to explore the options outside Cadbury World, head into Bournville. Here you’ll find everything from fish and chip shops to Indian restaurants.

Getting to Cadbury World

Bournville was chosen for the Cadbury factory because of its great transport links. And things haven’t changed.

By car
It's only a short 15-minute drive from Birmingham city centre and there are plenty of space for parking, so getting to
Cadbury World by car is no problem.

By train
Take the Cross-City Line from Birmingham New Street Station to Bournville, then burn off some chocolate-covered calories on the 15-minute stroll to Cadbury World.

By canal
Once used to deliver cocoa and confectionery around the country, the Birmingham and Worcester canal passes through Bournville. If you’re arriving by narrow boat, Cadbury World is a 15-minute walk from the moorings.

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