In 1824, John Cadbury opened a grocer’s shop in Birmingham. Amongst other things, he sold his homemade cocoa and drinking chocolate. From these small beginnings, the Cadbury company grew and grew, expanding their products to include confectionery. In 1878 the Cadbury factory was built in Bournville with a village for its workers. In the following years Cadbury went global, but its home remained in Birmingham. Tours of Bournville had always been popular but it was impossible to run a factory smoothly with thousands of visitors so a separate attraction, Cadbury World, was opened in 1990.