Better sleep for your money

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In July 2025, we conducted a Market Survey which asked 1195 respondents how satisfied they were with each element of their most recent accommodation trip. The survey found that 96% of respondents* who stayed at Premier Inn were satisfied with our bed.
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Q29 (Bed). How satisfied or dissatisfied were you with each of these elements of the accommodation on your most recent trip?

All interviews

No weighting

July 2025


Hotel stayed at -

Premier Inn

Base

1195

Very unsatisfied

4
0%

Somewhat unsatisfied

4
0%

Neither satisfied nor unsatisfied

39
3%

Somewhat satisfied

212
18%

Very satisfied

930
78%

Not applicable, I didn't notice / use this

6
1%

NET: SATISFIED

1142
96%

NET: UNSATISFIED

8
1%
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In 2024, we conducted a Market Survey which asked 461 respondents how satisfied they were with each element of their most recent accommodation trip. The survey found that 92% of respondents** who stayed at Premier Inn were satisfied with our bed.
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Q37 (Bed). How satisfied or dissatisfied were you with each of these elements of the accommodation on your most recent trip?

All interviews

No weighting

2024


Hotel stayed at -

Premier Inn

Base

461

Very unsatisfied

6
1%

Somewhat unsatisfied

10
2%

Neither satisfied nor unsatisfied

18
4%

Somewhat satisfied

106
23%

Very satisfied

318
69%

Not applicable, I didn't notice / use this

3
1%

NET: SATISFIED

424
92%

NET: UNSATISFIED

16
3%
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Our famous unlimited Premier Inn Breakfast

Your breakfast, your way. From just ***£10.99, you can wake up to our tasty, unlimited Premier Inn Breakfast and build a breakfast of champions. Take your pick from freshly cooked favourites like bacon, sausages, hash browns and eggs, plus a tasty selection of veggie and vegan options too! Ordering our famous Premier Inn Breakfast lets you enjoy our continental selection too, including fruit, cereal and freshly baked pastries.
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Kids stay and eat free^

Up to two kids, under 16, stay and eat breakfast free with a full paying adult, subject to availability..

Room prices are per room, per night and are inclusive of VAT at the applicable rate at the time of your reservation. If the rate of VAT changes between the date of your reservation and the date of your stay, we may adjust the rate of VAT but the price you pay will remain the same. Up to two kids (under 16) stay for free with one full paying adult in our Family rooms.
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*96% bed satisfaction based on Juily 2025 Market Survey with 1195 respondents.

**92% bed satisfaction based on August 2024 Market Survey with 461 respondents.

***Price may vary. At some restaurants, our Premier Inn Breakfast is £11.99 & £13.99. Our breakfast offering is available at most hotels, subject to availability.

^The 'Kids eat free' breakfast offer is for one breakfast per child in the hotel restaurant. The offer does not apply to the breakfast box (where offered). Up to two kids under 16 eat breakfast for free per adult who purchases a Premier Inn Breakfast or Meal Deal.