Premier Inn News

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06/07/2014 | Premier Inn launches Purple Sauce

The Premier Inn Breakfast just got even tastier with the introduction of our deliciously fruity Purple Sauce. Add a dollop and get dunking!

Created with the help of celeb chef Ed Baines, Purple Sauce is a contemporary addition to the traditional cooked breakfast, complementing your favourite sausages, bacon and eggs to perfection.

A great alternative to red and brown sauce, our secret Purple Sauce recipe has a blackberry base with natural ingredients including crushed chillies, toasted cumin, smoked salt and cider vinegar. 

You won’t find any artificial colours, flavourings or additives in there and it’s suitable for vegetarians too.

Ed Baines commented: "Purple Sauce is the perfect accompaniment to a cooked breakfast. Its smoky flavours really work well with meat – particularly pork – and its underlying fruity flavour leaves a delicious aftertaste that leaves you satisfied."

So how can you try it for yourself? You’ll find sachets of Purple Sauce on the breakfast table in Premier Inn restaurants across the country from 20th July – get there quick, it’s only available for a limited time. 

So whether you’re staying the night or fancy dropping in for Premier Inn breakfast (from £8.25), don’t miss your chance to taste Purple Sauce for yourself.

Win our new Purple Sauce! 

To celebrate the launch of Purple Sauce we’re giving away 20 family Premier Inn breakfasts and 20 limited edition bottles of Purple Sauce.