Our latest TV ad has launched, featuring a smart and svelte-looking Lenny Henry in his 7th ad for the UK’s most-loved hotel chain.
To make it even more unmissable, the ad – named Wake up Wonderful – also features a soundtrack by British singer / songwriter Katie Melua – her first single in over two years.
In an exciting first for us, the soundtrack, Wonderful Life by Katie Melua, will be on sale as a charity single. All artist and record label royalties will be donated to Great Ormond Street Hospital Children’s Charity as well as The Children’s Hospital Charity, which supports Sheffield Children’s Hospital.
The advert – which will air during the X Factor break on 30th August - showcases a variety of morning settings located near to Premier Inn hotels, from a misty morning training horses at Cheshire racecourse, to the sprinklers preparing the pitch for a football match and seagulls setting off on their morning flight over Stockport railway. It ends with Lenny leaving a Premier Inn hotel looking forward to the opportunities the day will bring. It’s all set to the mellow sound of Katie Melua's 'Wonderful Life' which was originally performed by Black.
Katie Melua said: "With this release, we're helping to support Great Ormond Street Hospital and the Sheffield Children's Hospital charities. I have immense respect for the work these 2 organisations do. Both hospitals are in the process of building new facilities to replace some of their oldest wards, allowing children and their families to be given the best available treatments and the possibility for parents to sleep at their child's bedside."
Russell Braterman, Brand Marketing Director for Premier Inn, said: "Our new advert encapsulates that moment, early in the morning when the day is filled with optimism and excitement, which we hope is how all our guests feel when they wake up after a great night’s sleep in a Premier Inn. We’re also really excited to have Katie Melua recording new material especially for the TV ad. The song and Katie’s version of it, is perfect for our new ad.
I’m delighted that all artist and record label royalties from the sale of the single will be donated to the two charities. ”
The single, Wonderful Life, will be available to download and stream from all major retailers from Friday 28th August 2015. For more information please contact the Premier Inn press office on 0207 693 6999 or firstname.lastname@example.org