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Hot-off-the-press updates from the world of Premier Inn

04/09/2015 | Premier Inn reveal Best British Rider trophy

In preparation for the Aviva Tour of Britain cycling race, we are proud to announce this year’s prestigious ‘Premier Inn Best British Rider Trophy’ that will be presented to the leading British riders and to the overall winner on Sunday 13th September, marking the end of the Britain’s premier road cycling event.

The Aviva Tour of Britain boasts incredible British talent such as the 2013 winner, by Sir Bradley Wiggins. This year is sure to be a tough competition, with the likes of Etixx Quick-Step’s Mark Cavendish and JLT Condor's Kristian House, who along with team mates are helping us to launch this year’s Best British Rider trophy.

Jackie Usher, Head of Sponsorship for Premier Inn, said: "We're delighted to be sponsoring this year's Best British Rider trophy - recognising the importance of British riders and the continued investment in to British Cycling."

"Premier Inn's support of the Tour is a great fit, as every cyclist knows the importance of a great night’s sleep before a big event, and this award underpins that connection and we are very excited to see the potential breakthrough of the next cycling great."

Premier Inn is a proud sponsor of the Aviva Tour of Britain and our home-grown British cyclists. With over 700 hotels and more than 59,000 rooms across the UK and Ireland you're never far from a Premier Inn, where each hotel is cycle-friendly and bikes are welcome in all of our bedrooms. 

We hope all cyclists across the UK will Wake up Wonderful after a great night's sleep at one of the many Premier Inns across the Tour route.