Premier Inn News

Hot-off-the-press updates from the world of Premier Inn

12/03/2015 | Gear up for The Tour of Britain

We’re thrilled to announce that we’ll be sponsoring the Friends Life Tour of Britain 2015, the UK’s biggest professional road cycling event! This includes the Pearl Izumi Tour Series in May, the Women's Tour in June, the Tour of Britain in September, and the Tour Ride in October.

In case you hadn’t heard, we’re pretty serious about cycling. And because we know that the UK is a nation of bicycle lovers too, we’re sure that you’ll be pleased to hear about our sponsorship of the Friends Life Tour of Britain 2015.

Our cycle-loving hotels are perfectly placed around and about the different stages of the races that start in May and finish in October. So if you plan to show your support to the riders and cheer them on, or just want to soak up the summer cycling vibe, then Premier Inn will be the perfect base for you.

We also believe in the power of a great night’s sleep. So if you feel like you might be inspired to jump on your bike yourself, then remember that nothing will gear you up - or reward you more - than a blissful night’s sleep in one of super comfy, kingsize beds. Follow that with a Premier Inn ‘breakfast of champions’ the next morning, and there’ll be no stopping you. Did we mention you can even keep your bike in your room, so you can be sure it has just as comfortable a night as you! 

For route inspiration our cycling aficionados can help. We asked biking bloggers and experts to talk us through their favourite routes from off-road adventures to coastal spins and even recreating a leg from last year’s Tour of Britain. Check out Trails now to start planning your two-wheeled Tour of Britain adventure.