West Bromwich Central hotel

Opening soon
Just a mile from The Baggies' home ground, The Hawthorns, and near the Black Country Living Museum
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Hotel description There's tons to discover during your stay at our West Bromwich Central hotel - and superb transport links mean it's easy to make the most of the area. The Bethnal Convention Centre is close by, while West Brom's home turf The Hawthorns is just ten minutes away too - come on the Baggies! Kids and adults alike will love Cadbury's World in Bournville and Thomas Land at Drayton Manor. Go back in time at the Black Country Museum, or simply go for a stroll around Dartmouth Park. There's plenty to keep you entertained, and plenty to help you relax back at the hotel, including super-comfy beds and Thyme restaurant.
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144 High Street, West Bromwich, West Midlands B70 6JJ
Sat Nav Directions: B70 6JJ
Directions: From North and South: M5(J1). Follow signs to West Bromwich town centre onto High St. Hotel is 500yds on left. From East: M6(J8) to M5. Leave at M5 (J1) follow signs to West Bromwich. Hotel is 500yds on left. Car Park has height restriction, if your vehicle is over 6ft please contact the hotel for further information on parking.
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Transport and local information: Black Country Museum
Cadbury World Theme Park
The Hawthorns West Brom Albion FC
Birmingham Airport 12 miles
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Hotel Parking:

There is limited free on-site parking available at this hotel. The car park has a height restriction and can't accommodate coaches, trucks or trailers.

A great night's sleep guaranteed

Good Night Guarantee

We’re so confident you’ll have a good night’s sleep that, if you don’t, we’ll give you your money back. This is our Good Night Guarantee. Terms and conditions apply.

Our best-ever bed

Our new luxury kingsize** Hypnos bed is the stuff of dreams. Drift off on an ultra-comfy, pillow-top mattress supported by over a thousand pocket springs for the soundest sleep ever. 

In our rooms you’ll find:

  • A luxury kingsize** Hypnos bed
  • A lightweight yet toasty duvet
  • A choice of firm and soft pillows
  • A powerful shower, with baths at most hotels
  • Freeview TV with 80 channels
  • Free Wi-Fi* and a handy desk and chair
  • Tea and coffee making facilities
  • Cocooning blackout curtains

Free Wi-Fi throughout your stay

We’re happy to offer free unlimited Wi-Fi*. It means you can browse the web for as long as you like, anywhere in the hotel.

* Device exclusions apply. Only devices with a web browser and the ability to connect to a public service are able to access the network, please check your device for compatibility. Maximum data allowance 1 GB per user per day. Connect up to 3 devices to Ultimate Wi-Fi - please check compatibility prior to purchase. Service terms and conditions apply, please see free Wi-Fi or Ultimate Wi-Fi for full details.

**A small number of rooms have a twin, double or single beds.  


Breakfast served - 6:30AM - 10:30AM
Restaurant open - 6:00PM - 10:00PM
Weekend breakfast and restaurant opening times may vary.
Premier Inn Breakfast

Premier Inn Breakfast £8.99

With even more tempting choices, our Premier Inn Breakfast is bigger and better than ever. Choose as much as you like. 

Stay with us, eat with us! Thyme, our in-house restaurant has a new contemporary British menu you’ll love. From gourmet burgers and steaks to our salads and delicious desserts, dishes are freshly prepared for you by our chefs using quality ingredients from hand-picked suppliers. There’s a tasty kid’s menu too for little tums. Some dishes on our menu are not available at all sites.
Continental Breakfast

Continental Breakfast £6.99

A lighter start with flaky pastries, American pancakes, fruit and cereals, alongside smoothies, juices and unlimited Costa* coffee

Meal Deal

Meal Deal £24.99

Our Meal Deal really hits the spot. Enjoy a tempting Premier Inn Breakfast, plus ANY 2-course dinner and a selected drink**

*up to two under-16s eat breakfast free when one adult orders a full Premier Inn Breakfast. Costa coffee available in most hotels. 

**courses must be a main plus starter or dessert. Certain dishes will incur a supplementary charge. Selected drinks only.