Hotels in the West Midlands

The West Midlands is a region packed with variety. It’s home to bustling cities like Birmingham and Coventry, but also stretches into peaceful countryside with rolling hills, rivers and historic towns. It’s the birthplace of the Industrial Revolution, which shaped modern manufacturing, and it’s full of cultural landmarks, from Shakespeare’s birthplace in Stratford-upon-Avon to the world’s first cast-iron bridge in Ironbridge Gorge. You’ll also find five Areas of Outstanding Natural Beauty here, including Cannock Chase and the Malvern Hills, plus iconic spots like Warwick Castle and the Black Country Living Museum. Whether you're into history, nature or city life, the West Midlands has something for everyone.

There are seven cities officially recognised in the West Midlands region:

• Birmingham

• Coventry

• Wolverhampton 

• Stoke-on-Trent

• Hereford

• Lichfield

• Worcester 

The biggest town in the West Midlands is West Bromwich. While Birmingham is the largest city, West Bromwich stands out as the largest town (not classified as a city). It’s part of the Sandwell borough and has strong industrial roots, plus easy access to green spaces like Sandwell Valley Country Park.

The West Midlands is known for its industrial heritage, especially as the birthplace of the Industrial Revolution. It’s also famous for:

• Cadbury chocolate, made in Bournville, Birmingham.

• Shakespeare, born in Stratford-upon-Avon.

• The Black Country, once a global centre for coal and iron. 

• Historic castles, like Warwick and Kenilworth.

• Canals, with Birmingham boasting more miles than Venice.

The West Midlands is a great region to explore, whether you're here for business or a short break. Birmingham is a major business centre, and nearby cities like Coventry and Wolverhampton are also popular with corporate travellers. There are plenty of budget-friendly hotels close to meeting venues and transport links. The region is also packed with great attractions for holidaymakers too. You can visit:

• Cadbury World – A fun, chocolate experience.

• Dudley Zoo and Castle – A mix of wildlife and history.

• Coventry Cathedral – A striking landmark with a powerful story. 

• Birmingham Botanical Gardens – Peaceful and full of exotic plants.

• Black Country Living Museum – Step into the past with interactive exhibits.

• Cannock Chase – Ideal for walking, cycling and nature spotting.

• Ironbridge Gorge – A UNESCO World Heritage Site with museums and scenic views. 

• Warwick Castle – A medieval fortress with live shows and beautiful grounds.

• Stratford-upon-Avon – Shakespeare’s birthplace, full of literary history.

• Sutton Park – One of Europe’s largest urban parks, great for outdoor fun.

There’s loads to see! Some top places to visit include:

• Stratford-upon-Avon – Explore Shakespeare’s birthplace and Anne Hathaway’s Cottage.

• Warwick Castle – A medieval fortress with live shows and family fun.

• Ironbridge Gorge – A UNESCO World Heritage Site with museums and scenic walks. 

• Cadbury World – A fun day out learning about chocolate-making.

• Black Country Living Museum – Step back in time with costumed guides and historic buildings.

• Birmingham canals and Bullring – Great for shopping and waterside dining.

• Malvern Hills and Cannock Chase – Ideal for nature lovers and walkers. 

You don’t need to spend much to enjoy the region. Here are some free activities:

• Cannock Chase Forest – Walk, cycle or picnic in this stunning woodland.

• Lickey Hills Country Park – Panoramic views and peaceful trails.

• Sutton Park – One of Europe’s largest urban parks, with lakes and wildlife. 

• Coventry Cathedral – Visit the modern cathedral and ruins of the original.

• Digbeth Street Art – Explore Birmingham’s creative side.

• Ironbridge Gorge trails – Discover industrial history along scenic paths.

• Sandwell Valley Country Park – Meadows, wetlands and a hedge maze. 

The region is full of fantastic walking spots. Here are some favourites:

• Kinver Edge Circular – A moderate walk with sandstone rock houses and great views.

• Clent Hills – Rolling hills and woodland trails, great for a weekend stroll.

• Sutton Park Circular – A mix of lakes, heathland, and forest in a huge urban park. 

• Cannock Chase – Woodland and heathland trails in an Area of Outstanding Natural Beauty.

• The Wrekin – A hill walk with panoramic views and an Iron Age fort at the top.

Flex – Pay now or on arrival, fully refundable with free cancellation up to 1pm on the day of arrival. Our most flexible rate – you can cancel and get a full refund up to 1pm on the day of arrival. You can also amend your booking at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Semi-Flex – Pay now, fully refundable with free cancellation up to three full days before arrival. Fairly flexible rate – you can cancel and get a full refund up to three full days before arrival. No refunds after that date. You can also amend your booking date at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Advance – Pay now, fully refundable with free cancellation up to 28 full days before arrival, free to amend thereafter until the day of arrival. Fairly flexible rate – you can cancel and get a full refund up to 28 full days before arrival. No refunds after that date. You can also amend your booking date at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Standard – Pay now, non-refundable. Free to amend booking at the same hotel up to 1pm on the day of arrival. Slightly flexible rate – you won’t be able to cancel and get a full refund, but you can amend your booking at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Non-Flex – Pay now. No amends or refunds. Our least flexible rate – you won’t be able to cancel or amend your stay after booking.

Our standard check-in time is 3pm. For an additional fee*, you can start your stay sooner with early check-in from 11am. Add early check-in to your stay while making your booking, or afterwards by managing your stay in your Premier Inn account. Early check-in is subject to availability and not available at all Premier Inn hotels. 

Checkout is by 12 noon on your departure date. If luggage storage is available, our teams will be happy to store any bags for you if you’d like to check out before 12pm.

*Prices and times will vary depending on date and location. 

For an additional fee*, you can start your stay sooner with early check-in from 11am. Add early check-in to your stay while making your booking, or afterwards by managing your stay in your Premier Inn account. Early check-in is subject to availability and not available at all Premier Inn hotels. 

*Prices and times will vary depending on date and location. 

In 2020 we launched Premier Inn CleanProtect™, our rigorous, daily cleaning method that’s used throughout our UK & Ireland hotels. Developed in partnership with Diversey, a global leader in cleaning and hygiene products for the healthcare and hospitality industries, our promise seeks to give you extra peace of mind so you can always book and stay with confidence.

Check-in - minimising contact at reception and providing hand sanitiser in most public areas for peace of mind. 

Bed linen and towels - laundering all our linen and towels at over 60°C to thermally disinfect them, so you can enjoy a great night’s sleep. We’ve also placed spare pillows in a zip-up bag, for extra peace of mind.

Equipping our teams - providing our team members with all the equipment and sanitisers they need, as well as always operating in the safest way possible for our teams and guests.

A generous serving of safety - you can relax knowing that enhanced cleaning measures are in place throughout our restaurants. Tables are cleaned between visits and contactless payment is in place too, so you can dine safely and comfortably with us every time.

Clean on request - if you'd like your room cleaned during your stay with us, just let us know at reception and use the handy door hanger on the back of your door by 12pm each day.

Most Premier Inns have specially-adapted rooms allowing easier access for customers with disabilities. If there is no specially-adapted room available at the hotel of your choice, we will be happy to offer you alternative accommodation at a nearby Premier Inn. If you have difficulty walking, but do not need a specially-adapted room, please feel free to request a room near reception on the ground floor for easy access. 

If you'd like get in touch, you can reach out to our specialist team via email at pi.accessible@whitbread.com or call us on 0333 0919 817 between 9am and 5pm Monday-Friday (calls charged at local rate).

Unfortunately, with the exception of trained assistance dogs, we don't allow pets to stay at our hotels.