Owning our sites

At Whitbread, owning the majority of our hotels and restaurants has given us a significant competitive advantage. Plus it has enabled us to deliver both a consistent standard of product and a great quality of service, for the millions of Premier Inn business guests who stay with us each year.

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Investing and innovating
 

We’re constantly working hard to ensure that our brand exceeds customer expectations, particularly through our investments into product innovation. Our freehold position has enabled us to invest a significant amount on recent refurbishments, and hotel enhancements. Our projects have included:
 

  • Developing a warmer, more modern environment in our reception areas, for example at our Kings Cross, Luton Airport, and Blackfriars hotels
  • Trialling Smart TVs at four of our sites, with the aim of enhancing the in-room experience for our guests

Wining and dining


Another advantage of our majority freehold model is being able to ensure that all our hotels have a bar and restaurant on-site or next door, with most serving both breakfast and dinner. This integration not only strengthens us as a brand, but more importantly offers our customers the added convenience of having a place to eat close by.

In addition, we’ve recently introduced two new restaurant brands – Bar + Block, and Cookhouse & Pub – which we are actively expanding across the UK, and will complement our existing portfolio of restaurants, which includes Thyme, Beefeater, Table Table, Brewers Fayre, and Whitbread Inns.

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