The first rule of Pillow Fight Club is: you do not talk about Pillow Fight Club... unless you have a really good reason – and at Premier Inn we definitely do. We're launching our brand new, best ever pillow range, and we've come up with a fun way to make use of our old pillows before they’re recycled. As we bring our new pillows to over 800 of our hotels, up to 300,000 leftover pillows will be used to inspire and create Pillow Fight Clubs in cities across the UK.