WIN the ultimate London weekend

About the museum:

Be among the very first to step inside the brand-new London Museum in Smithfield, during its opening weekend celebrations on the 28/29 November.

Following a decade-long transformation of Smithfield’s historic General Market building, the former Museum of London is embarking on an exciting new chapter. Home to a seven-million-strong collection, the museum spans three interconnected spaces – Real Time, Our Time and Past Time – highlighting the people and stories that have shaped London’s history. Discover iconic objects and never before seen items, including a spectacular six-metre viewing window overlooking passing Thameslink trains – a world-first for a museum!

Explore the brand-new galleries and enjoy a vibrant day-to-night programme of events, food, drink and retail experiences. Don’t miss your chance to be among the first to experience London’s newest cultural landmark!

1. These Specific Terms are to be read in conjunction with our General Competition Terms and Conditions, available at Premier Inn General Competition Terms and Conditions.

2. By entering the hub by Premier Inn × London Museum Opening Weekend Prize Draw (the “Prize Draw”), you accept these Specific Terms and our General Competition Terms and Conditions and agree to comply with them.

3. The Prize Draw is being run by Premier Inn Hotels Limited of Whitbread Court, Houghton Hall Business Park, Porz Avenue, Dunstable, Bedfordshire, LU5 5XE (the “Promoter”).

4. The Prize Draw is open to UK and ROI residents aged 18 or over, excluding employees of the Promoter, London Museum, their associated companies or agents, and members of their immediate families or households.

5. Valid prize draw entries via Instagram only. Maximum one entry per person is allowed. Joint entries are not permitted.

6. The Prize Draw opens on 15 October 2026 at 09:00 on Instagram and closes at 23:59 on 12 November 2026 (the “Promotional Period”). Late, incomplete, corrupt or incorrectly submitted entries will not be accepted.

7. To enter, during the Promotional Period entrants must: (a) follow @hubhotels on Instagram; (b) like the relevant Prize Draw post; and (c) comment on the post and tag who they would bring. Entrants must use a public or otherwise verifiable account so that the Promoter can confirm compliance with the entry requirements.

8. No purchase is necessary. Internet access and a valid Instagram account are required.

9. The Promoter will select one winner at random from all valid entries received during the Promotional Period. The winner will be contacted by direct message from the official @hubhotels account within 3 days of selection. The Promoter will not ask the winner to provide payment details to claim the prize.

10. The winner must claim the prize within 7 days of notification by the Promoter. If the winner does not respond within that period, is ineligible, or cannot accept the prize on the stated dates, the Promoter reserves the right to select an alternative winner at random from the remaining valid entries.

11. One winner will receive: (a) two tickets to the London Museum Opening Weekend; (b) a two-night stay for two people in a Standard Room at hub by Premier Inn London Old Bailey, checking in on Friday 27 November 2026 and checking out on Sunday 29 November 2026; and (c) breakfast for both guests on both mornings.

12. The prize does not include travel, transfers, meals other than the breakfast expressly included, spending money or any other additional expenses. All additional expenses are the responsibility of the winner and their guest.

14. The prize is non-exchangeable, non-transferable and non-negotiable. There is no cash alternative. The prize must not be sold, transferred or used for commercial purposes.

15. The winner and their guest must be available to take the prize on the dates stated in clause 11. Both guests will be subject to the applicable hub by Premier Inn booking terms and any entry conditions of London Museum.

16. The winner may be asked to participate in reasonable publicity relating to the Prize Draw, including photographs and/or social media content. Participation in publicity is not a condition of accepting the prize unless otherwise agreed.

17. This promotion is not sponsored, endorsed, administered by or associated with Instagram, Facebook or any other social media platform on which it is promoted. By entering, entrants release the relevant platform from any responsibility in connection with the Prize Draw.

18. The Promoter’s and London Museum’s names, trademarks and logos remain the property of their respective owners.

19. The Promoter does not accept responsibility for entries lost, delayed, corrupted or not received due to technical faults, network failure or any other issue outside the Promoter’s reasonable control. Submission of an entry is not proof of receipt.

20. The Promoter reserves the right to cancel, suspend or amend the Prize Draw or these Specific Terms where it becomes necessary to do so due to circumstances outside its reasonable control. The Promoter’s decision in relation to the administration of the Prize Draw is final and binding.

21. Personal data will be collected and processed in accordance with the Promoter’s privacy policy, available at Premier Inn Privacy Policy. Entrant information will be used to administer the Prize Draw, verify eligibility, contact the winner and fulfil the prize.

22. Each clause in these Specific Terms operates separately. If any part is found by a court or other competent authority to be unreasonable or unenforceable, the remaining clauses will continue to apply.

23. By entering the Prize Draw, you agree to be bound by these Specific Terms and the Promoter’s General Competition Terms and Conditions to the exclusion of all others. These Specific Terms are governed by English law and are subject to the exclusive jurisdiction of the English courts.

24. If you have any questions, please contact press.office@whitbread.com.