Privacy policy


1. General

Premier Inn respects the right to privacy of every individual who visits our site. This Privacy Policy explains how we use any personal information we collect about you and your rights to access and correct the personal information we hold about you.

What personal information do we collect and how we will use it?
We may collect the following information about you:

- When you contact us using the "Contact Us" form on the website, we collect your name, email address and any comments that you provide. This information is used by us to respond to your comments.

- When you book a room using our website we collect your title, first name, surname, address, email address, telephone number and payment card details. Additionally we ask for the title, first name and surname of a person for each room that you book. This allows us to hold the room for you, identify you on arrival at Premier Inn and contact you in relation to your stay with us.

- At various points it is possible to register with Premier Inn. We collect your title, first name, surname, address, email address, telephone number and a password. This allows us to identify you when you return to the site and means you do not need to enter this information when booking a room. You are also able to store a personal identification number to allow you to access and apply your room preferences and personal details when booking through our automated telephone service (e.g. usual room type, payment card details and preferred booking confirmation method).

- When you enter any competition, promotion or prize draw on the site, we may collect your name, address, email address and telephone number. This information is used for the purpose of entering you in the competition, promotion or prize draw and for the purposes explained in the terms and conditions applicable to the competition, promotion or prize draw.

- If you agree, we will also collect your name, address, email address and telephone number so that we and other companies in the Whitbread group can keep you informed of news and offers from Premier Inn and other Whitbread group companies.

- When you visit the site, we log the IP address of the machine you use to access our site. The IP address is a unique number that is used on the Internet to identify a unique computer for the purposes of allowing computers to communicate with each other.

2. Third parties

We may disclose your personal information to other companies in the Whitbread group and to service providers for the purpose of providing services to you, for example the processing and fulfilment of your room booking, the processing of your payment details and the provision of support services.

If you agree we may also share your personal information with other companies in the Whitbread group so they may keep you informed of news and offers from other exciting Whitbread brands.

In addition, we may disclose your information to a buyer in the event that we or any of our assets are acquired by a third party (as your information may be one of the transferring assets).

We will also disclose any of your personal information to any third party where we are under a duty to do so in order to comply with any legal obligation, or in order to enforce or protect any of our rights, property or safety (or those of our customers).

Where personal information is processed on our behalf by third parties (such as for the purposes of processing your room booking), we will ensure that they keep your information secure.

3. Cookies

1. This site uses cookies which are small text files which contain small amounts of information that a website can send to, and store on, your computer or device through your browser. Cookies may be used by us to provide you with, for example, customised information from our website to make it more user-friendly. Cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our website.

2. We are required to provide you with clear and comprehensive information about the cookies which we use on the site and to obtain your consent to the use of the cookies. In order to comply with these requirements we have prepared a cookies policy setting out information about cookies, detailing the cookies we use and providing information on how to manage cookies on your computer.

3. By using the Premier Inn website and mobile site, you are agreeing to our Privacy and cookie policies and consent to the use of cookies and similar technologies by us and our carefully selected third party partners as described in these policies. If you do not agree to such use, please see the 'Managing Your Cookies' section for details on how to adjust your settings.

For full details about our cookie policy, please see our ‘How We Use Cookies’ page.

4. Security

Premier Inn takes the security of any personal information we hold very seriously.

Where necessary, and in common with other websites, we use SSL (Secure Sockets Layer) encryption to ensure that personal information provided to us is not visible to anybody else when in transit between your computer and our servers. You can tell when SSL is in use by the presence of a small "padlock" symbol in the status bar of your web browser.

In addition, our web servers are housed behind a secure firewall that prevents access to our databases by unauthorised users. All of our servers are housed in a secure environment with high levels of physical security.

5. Direct marketing

We would like to keep you informed of Premier Inn news and offers by post, phone, email, text and other electronic means.

We and other companies in the Whitbread group would also like to keep you informed of news and offers from other Whitbread brands (including Beefeater, Brewers Fayre, Taybarns and Table Table restaurants; and Costa) by post, phone, email, text and other electronic means.

If you have agreed to receive such marketing communications you may opt out or change your marketing preferences at any time by Contacting Us. If you have registered with Premier Inn you can change your preferences in the My Premier Inn section on this site.

6. Access to and amending your personal information

You have the right to request a copy of the personal information that we hold about you. To obtain a copy of this information please contact us at the following address or email Premier Inn Customer Services. We may make a small charge for this service.

Premier Inn Guest Relations
Oakley House
Oakley Road

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove personal information you think is inaccurate by Contacting Us If you are registered with Premier Inn you can also update your contact details and other personal information in the My Premier Inn section on this site.

7. Other websites

This site contains links to other websites. This Privacy Policy only applies to this site so when you link to other sites you should read their privacy policies.

8. Changes to our privacy policy

We keep our Privacy Policy under regular review and we will place any updates on this webpage. This Privacy Policy was last updated in August 2012.

9. Contact us

If you require further information or have any questions regarding this Privacy Policy, then please email: Premier Inn Customer Services, telephone us on 0871 527 9239* or write to us at the above address.

*Calls cost 10p + network extras

10. Further information

This site is operated by Premier Inn. Premier Inn is part of the Whitbread group of companies, the parent of which is Whitbread Group PLC (company number 00029423 and VAT number 243292864), whose registered office is Whitbread Court, Houghton Hall Business Park, Porz Avenue, Dunstable LU5 5XE.

Whitbread Group PLC’s principal operating subsidiaries include:

Premier Inn Limited (company number 6190411)
Premier Inn Hotels Limited (company number 5137608)
Stripe Travel Inn Limited (company number 01739344)
Whitbread Restaurants Limited (company number 6190450)
Costa Limited (company number 1270695)