Premier Inn News

Hot-off-the-press updates from the world of Premier Inn

22/08/2017 | Launch of our teddy check-in service – no more forgotten toys!

Over the next few months, we’re trialing a ‘Teddy Check-in’ service, offering kids the opportunity to check their toys and teddies when they arrive. Our hotels will then have a record of all ‘family members’ meaning noone gets left behind come check out!

Our research found that over 50%* of UK children cannot sleep without their favourite toy. What’s more, children in Coventry were identified as the most ‘teddy-dependent’ with 64% of them unable to sleep without their fluffy friends. Despite this dependency, it was also revealed that 72% of forgetful children leave their fluffy sleeping buddies in hotels after a holiday, with over 67% of parents driving back to the hotel to collect the forgotten toy.

Emily Frank, our Senior Brand and Marketing Manager, said “We’ve seen cases of lost teddies rise over the holidays with team members finding on average 3,000 a month, so over 45,000 being left a year across our hotels. Often they are found tucked under the duvet at the end of the bed or under the bed itself, so its never long before families are reunited with the help of one of our team members. Our ‘Teddy Check-in service’ will help ensure no more fluffy family members get left behind again. We’ve been reuniting lost teddies with their owners for years, sending these fluffy friends as far as France, Spain, Sweden and even New Zealand.

Due to the rise of lost teddies over the summer holidays, we’ve made the decision to trial the Teddy Check In service over the next few months at our Premier Inn Heathrow Terminal 4, where it’s perhaps even more important that these special friends continue their journey with their family. Guests will receive a special teddy check in card upon arrival which will act as a reminder for parents, plus they’ll be given some top tips from our house keeping teams on where teddies and toys are most commonly found, so parents can make sure all family members, including the fluffy ones, are accounted for.