Affiliate programme


Join the Premier Inn Affiliate Programme

Affiliate website creative

What is affiliate marketing?

At Premier Inn we reward affiliates who market our business on their websites. You’ll earn cash for each customer sale brought to us through your site.

Woman reading
  • Weekday booking - 1%
  • Weekend booking - 5%
  • A weekend booking is any reservation that takes place on a Friday, Saturday or Sunday.
  • Where bookings include both a weekday and weekend stay, it will be processed at the higher 5% rate.
  • You’ll be paid in pounds sterling on a monthly basis. Affiliate cookies last a minimum of 14 days.
Man on the phone in a room
  • Log in, pick up the Premier Inn text links and/or creative banners and add them to your website with the correct tracking link.
  • Earn on every sale made through the links or creative banners.