The UK's top rated hotel chain

To assess the overall brand health (as measured by the Index metric) of Hotel brands in the UK, YouGov looked at data from its Hotels & Cruises sector in BrandIndex between 01/01/2019 to 03/09/2020. The Index metric is calculated by taking a straight average of the Net Scores of 6 other metrics – Impression, Quality, Value, Satisfaction, Reputation, Recommend.Based on a 52 week moving average, Premier Inn ranked above all others throughout the period. The average daily sample size for the Index metric for Premier Inn was 36,017. More information about BrandIndex methodology can be found here

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