Hotels in Shropshire

The main town in Shropshire is Shrewsbury, the county town and one of the most picturesque historic towns in England. Surrounded almost entirely by a loop of the River Severn, it’s a place where medieval history and modern life blend together. Shrewsbury is full of narrow cobbled streets, over 600 listed buildings, timber-framed houses and landmarks like Shrewsbury Castle, Shrewsbury Abbey and Quarry Park. It’s also the birthplace of Charles Darwin and you can follow a Darwin-themed trail around town. Shrewsbury is lively too, with great independent shops, food markets and plenty of pubs and restaurants.

Shropshire is best known for its beautiful countryside and its role in shaping history. The Shropshire Hills Area of Outstanding Natural Beauty is a highlight, with miles of walking routes across hills like the Long Mynd, Caer Caradoc and the Stiperstones. The county is also world-famous as the birthplace of the Industrial Revolution, with the Ironbridge Gorge and its iconic cast-iron bridge now a UNESCO World Heritage Site. Beyond that, Shropshire is famous for its castles (like Ludlow Castle and Stokesay Castle), market towns and the Severn Valley Railway, a heritage line that runs steam trains through the countryside. Food is also part of its reputation, with Ludlow often called one of the UK’s top foodie towns.

What makes Shropshire special is the balance between history, countryside and peaceful towns. It’s one of England’s most rural counties that feels unspoiled and easy to escape into nature. You can climb hills in the morning, explore a medieval castle in the afternoon and finish the day in a cosy market-town pub. Plus, Shropshire is never too crowded, giving you the chance to enjoy places like Much Wenlock (the birthplace of the modern Olympics), Bridgnorth with its cliff railway or the town of Ludlow, known for food festivals and independent shops, at a relaxed pace.

Shropshire is especially famous for:

• Shropshire Blue cheese, a rich and creamy, blue-veined cheese.

• Fidget Pie, a savoury pie filled with ham, potatoes, onions and apples.

• Shrewsbury Biscuits, crisp buttery biscuits dating back centuries. 

• Ludlow, in particular, is known for its gourmet food scene and annual food festival. 
  Farmers’ markets across the county also showcase local meats, ciders and cheeses, so food lovers will never run out of things to try.

Shropshire is packed with history and family-friendly days out. In Shrewsbury, you can explore Shrewsbury Castle and Abbey, while Whitchurch is home to the world’s oldest clockmakers. Newport and its market town feel is worth a stop too. A highlight is the Ironbridge Gorge, a UNESCO World Heritage Site with museums and riverside walks, while in Bridgnorth you can ride the Severn Valley Railway or the cliff railway linking High and Low Town. Outdoors, the Shropshire Hills AONB, The Wrekin, Carding Mill Valley, and Stiperstones are perfect for walking. For castles and history, visit Ludlow Castle, Stokesay Castle or the stone circle at Mitchell’s Fold. Families will enjoy Hoo Zoo and Dinosaur World, Attingham Park with its deer park and the hands-on Enginuity Museum. Add in Ludlow’s food festivals, Shrewsbury’s theatres and miles of rolling countryside, and you’ve got a county that’s great to explore year-round!

• Shrewsbury – the historic county town with castles, abbeys and riverside walks.

• Ludlow – a foodie heaven with a medieval castle and great independent shopping.

• Ironbridge – home to ten museums and the world-famous Iron Bridge.

• Bridgnorth – split into High Town and Low Town, connected by a cliff railway and great for views of the River Severn. 

• Much Wenlock – the birthplace of the modern Olympics, with a fascinating priory and lovely high street.

• Oswestry – close to the Welsh border, known for its markets and Offa’s Dyke walking trail.

Shrewsbury and Whitchurch both claim ancient roots. Whitchurch is thought to be the oldest continuously inhabited town in Shropshire, dating back to Roman times when it was known as Mediolanum. Shrewsbury, however, grew into the county’s historic centre during the Saxon and Norman periods and still retains much of its medieval street layout. Both towns showcase Shropshire’s deep history, with Whitchurch being slightly older in terms of settlement.

Absolutely – the Shropshire Hills Area of Outstanding Natural Beauty is one of the county’s biggest draws. It’s a landscape of rolling hills, dramatic ridges and valleys, perfect for walking, cycling and wildlife spotting. Highlights include:

• The Long Mynd – a vast heathland plateau with great views.

• The Stiperstones – a rugged ridge with quartzite tors.

• Caer Caradoc – linked to ancient legends of King Caractacus. 

• The Wrekin – with panoramic views across 15 counties on a clear day.

• The area is also dotted with picturesque village and heritage sites, perfect for a day out or a longer stay.

Flex – Pay now or on arrival, fully refundable with free cancellation up to 1pm on the day of arrival. Our most flexible rate – you can cancel and get a full refund up to 1pm on the day of arrival. You can also amend your booking at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Semi-Flex – Pay now, fully refundable with free cancellation up to three full days before arrival. Fairly flexible rate – you can cancel and get a full refund up to three full days before arrival. No refunds after that date. You can also amend your booking date at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Advance – Pay now, fully refundable with free cancellation up to 28 full days before arrival, free to amend thereafter until the day of arrival. Fairly flexible rate – you can cancel and get a full refund up to 28 full days before arrival. No refunds after that date. You can also amend your booking date at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Standard – Pay now, non-refundable. Free to amend booking at the same hotel up to 1pm on the day of arrival. Slightly flexible rate – you won’t be able to cancel and get a full refund, but you can amend your booking at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Non-Flex – Pay now. No amends or refunds. Our least flexible rate – you won’t be able to cancel or amend your stay after booking.

Our standard check-in time is 3pm. For an additional fee*, you can start your stay sooner with early check-in from 11am. Add early check-in to your stay while making your booking, or afterwards by managing your stay in your Premier Inn account. Early check-in is subject to availability and not available at all Premier Inn hotels. 

Checkout is by 12 noon on your departure date. If luggage storage is available, our teams will be happy to store any bags for you if you’d like to check out before 12pm.

*Prices and times will vary depending on date and location. 

For an additional fee*, you can start your stay sooner with early check-in from 11am. Add early check-in to your stay while making your booking, or afterwards by managing your stay in your Premier Inn account. Early check-in is subject to availability and not available at all Premier Inn hotels. 

*Prices and times will vary depending on date and location. 

In 2020 we launched Premier Inn CleanProtect™, our rigorous, daily cleaning method that’s used throughout our UK & Ireland hotels. Developed in partnership with Diversey, a global leader in cleaning and hygiene products for the healthcare and hospitality industries, our promise seeks to give you extra peace of mind so you can always book and stay with confidence.

Check-in - minimising contact at reception and providing hand sanitiser in most public areas for peace of mind. 

Bed linen and towels - laundering all our linen and towels at over 60°C to thermally disinfect them, so you can enjoy a great night’s sleep. We’ve also placed spare pillows in a zip-up bag, for extra peace of mind.

Equipping our teams - providing our team members with all the equipment and sanitisers they need, as well as always operating in the safest way possible for our teams and guests.

A generous serving of safety - you can relax knowing that enhanced cleaning measures are in place throughout our restaurants. Tables are cleaned between visits and contactless payment is in place too, so you can dine safely and comfortably with us every time.

Clean on request - if you'd like your room cleaned during your stay with us, just let us know at reception and use the handy door hanger on the back of your door by 12pm each day.

Most Premier Inns have specially-adapted rooms allowing easier access for customers with disabilities. If there is no specially-adapted room available at the hotel of your choice, we will be happy to offer you alternative accommodation at a nearby Premier Inn. If you have difficulty walking, but do not need a specially-adapted room, please feel free to request a room near reception on the ground floor for easy access. 

If you'd like get in touch, you can reach out to our specialist team via email at pi.accessible@whitbread.com or call us on 0333 0919 817 between 9am and 5pm Monday-Friday (calls charged at local rate).

Unfortunately, with the exception of trained assistance dogs, we don't allow pets to stay at our hotels.