Premier Inn Bicester

Yes, Bicester is well worth visiting – especially if you're into shopping, a bit of local history and relaxed countryside surroundings. It's home to Bicester Village, a world-famous designer outlet that attracts visitors from around the globe. But there’s more to the town than just luxury shopping. You can explore Garth Park, a well-kept green space with a cafe, play area and regular events in summer. The town centre has traditional markets, historic streets like Sheep Street and Market Square, and a mix of pubs, restaurants and independent shops. It’s also well connected by train and car, making it an easy stop for a weekend away.

Bicester is popular for a few key reasons. First and foremost, it’s the location of Bicester Village, one of the most visited luxury outlet shopping centres in Europe, with over 150 designer boutiques. It’s also close to Oxford and only about an hour from London by train, which makes it super convenient for both UK and international visitors. The town has grown rapidly in recent years and now combines modern amenities with historic character. On top of that, the countryside surrounding Bicester is dotted with picturesque villages, walking routes and pubs—making it a great base to explore north Oxfordshire.

What makes Bicester special is the mix of big-brand shopping and small-town atmosphere. You can spend the morning hunting for bargains at Bicester Village, then head into the historic town centre to explore Market Square, which still hosts regular markets and has local shops and eateries. The town is also close to Bicester Heritage, a former RAF base turned vintage motoring hub that sometimes opens to the public for classic car events. Bicester also has lots of green spaces like Langford Fields and Jubilee Lake, and plenty of cosy cafes and pubs to unwind in after a day out.

Bicester is a town, not a village. Despite the name of the popular shopping centre (Bicester Village), the town itself is quite large and one of the fastest-growing in Oxfordshire. It has two train stations – Bicester North and Bicester Village – along with shopping areas beyond the outlet. The name “village” in Bicester Village refers just to the style of the outlet centre, which is designed to look like a boutique high street.

Yes, Bicester has a traditional town centre that’s separate from the designer outlet. It includes streets like Sheep Street, Crown Walk and Market Square, where you’ll find independent shops, cafes, pubs and small businesses. It’s also home to regular markets, seasonal events and occasional street food stalls or fairs. Garth Park is located just a short walk away and is a popular spot for relaxing.

Bicester Village is an open-air shopping centre; the boutiques are laid out like a pedestrianised high street with covered walkways between stores. The layout is easy to get around and there are plenty of covered areas and seating spaces. 

Start with shopping at Bicester Village, followed by lunch at one of the restaurants or cafes. Afterwards, you could explore the historic town centre or visit Bicester Heritage if there’s an open day or motoring event on—it’s a unique site with restored hangars and classic cars. For something outdoorsy, head to Garth Park or one of the local walking or cycling routes that loop through nearby countryside. If you enjoy a drink, there are traditional pubs in the town and nearby villages.

Most visitors spend between 3 to 6 hours at Bicester Village, depending on how much shopping (and browsing) you plan to do. If you're focused and know which brands you want to visit, you could be done in a few hours. But many people make a day of it – especially if they stop for lunch or coffee. There’s also a visitor centre, personal shopping services and seasonal pop-ups or events that can make your visit last a bit longer.  

In the town centre, the main shopping street is Sheep Street, which connects with Market Square and Crown Walk. This area has a mix of high street names, smaller independents, cafes and places to eat. You’ll find fashion, home goods, beauty services and food spots, plus regular local markets. While Bicester Village is where the designer brands are, Sheep Street gives you a feel for the local side of Bicester and is a great place for a slower-paced browse.

Flex – Pay now or on arrival, fully refundable with free cancellation up to 1pm on the day of arrival. Our most flexible rate – you can cancel and get a full refund up to 1pm on the day of arrival. You can also amend your booking at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Semi-Flex – Pay now, fully refundable with free cancellation up to three full days before arrival. Fairly flexible rate – you can cancel and get a full refund up to three full days before arrival. No refunds after that date. You can also amend your booking date at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Advance – Pay now, fully refundable with free cancellation up to 28 full days before arrival, free to amend thereafter until the day of arrival. Fairly flexible rate – you can cancel and get a full refund up to 28 full days before arrival. No refunds after that date. You can also amend your booking date at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Standard – Pay now, non-refundable. Free to amend booking at the same hotel up to 1pm on the day of arrival. Slightly flexible rate – you won’t be able to cancel and get a full refund, but you can amend your booking at the same hotel up to 1pm on the day of arrival (additional room rate charges may apply depending on your new stay date).

Non-Flex – Pay now. No amends or refunds. Our least flexible rate – you won’t be able to cancel or amend your stay after booking.

Our standard check-in time is 3pm. For an additional fee*, you can start your stay sooner with early check-in from 11am. Add early check-in to your stay while making your booking, or afterwards by managing your stay in your Premier Inn account. Early check-in is subject to availability and not available at all Premier Inn hotels. 

Checkout is by 12 noon on your departure date. If luggage storage is available, our teams will be happy to store any bags for you if you’d like to check out before 12pm.

*Prices and times will vary depending on date and location. 

For an additional fee*, you can start your stay sooner with early check-in from 11am. Add early check-in to your stay while making your booking, or afterwards by managing your stay in your Premier Inn account. Early check-in is subject to availability and not available at all Premier Inn hotels. 

*Prices and times will vary depending on date and location. 

In 2020 we launched Premier Inn CleanProtect™, our rigorous, daily cleaning method that’s used throughout our UK & Ireland hotels. Developed in partnership with Diversey, a global leader in cleaning and hygiene products for the healthcare and hospitality industries, our promise seeks to give you extra peace of mind so you can always book and stay with confidence.

Check-in - minimising contact at reception and providing hand sanitiser in most public areas for peace of mind. 

Bed linen and towels - laundering all our linen and towels at over 60°C to thermally disinfect them, so you can enjoy a great night’s sleep. We’ve also placed spare pillows in a zip-up bag, for extra peace of mind.

Equipping our teams - providing our team members with all the equipment and sanitisers they need, as well as always operating in the safest way possible for our teams and guests.

A generous serving of safety - you can relax knowing that enhanced cleaning measures are in place throughout our restaurants. Tables are cleaned between visits and contactless payment is in place too, so you can dine safely and comfortably with us every time.

Clean on request - if you'd like your room cleaned during your stay with us, just let us know at reception and use the handy door hanger on the back of your door by 12pm each day.

Most Premier Inns have specially-adapted rooms allowing easier access for customers with disabilities. If there is no specially-adapted room available at the hotel of your choice, we will be happy to offer you alternative accommodation at a nearby Premier Inn. If you have difficulty walking, but do not need a specially-adapted room, please feel free to request a room near reception on the ground floor for easy access. 

If you'd like get in touch, you can reach out to our specialist team via email at pi.accessible@whitbread.com or call us on 0333 0919 817 between 9am and 5pm Monday-Friday (calls charged at local rate).

Unfortunately, with the exception of trained assistance dogs, we don't allow pets to stay at our hotels.