Tinchy Stryder celebrated the launch of his new music track at an exclusive event last night at the iconic location, Brick Lane. Created and produced inside a hub by Premier Inn hotel room, the highly anticipated track was shared with fans and influential celebrities on Tuesday evening at hub Spitalfields on Brick Lane.
Tinchy challenged himself to create a track using inspiration from the digital surroundings of the hotel and the vibrant areas of Brick Lane and Spitalfields market, all produced from his room at hub by Premier Inn. Utilising hub’s super fast free Wi-Fi and in-room digital connectivity to set up the less traditional, mini in-room studio, the rapper put together London Lifestyle for music-lovers across the capital to enjoy.
Tinchy Stryder: “After experiencing the hotel and the surrounding area, I was able to create this track in an unusual yet innovative way and I hope this inspires young musicians to create great music wherever they are, not just in a studio. The facilities were amazing and with all the tech and connectivity, I felt right at home producing something exciting and creative with hub!”
Simon Ewins, hub’s Chief Operating Officer, said:
“It's great to see musical creativity stem from within our hotel and we're delighted that Tinchy's track has embodied the innovation and imagination that hub is all about. We know that hub’s digital elements impress our guests and enhance their customer journey – we also know we are offering a fun base in key city centre locations, perfect for those who like to explore while staying connected. We hope that our guests enjoy this track and continue to opt for hub as their hotel of choice for business and leisure!”