The Aviva Women' Tour

The Women's Tour is Britain's only international level stage cycling race for women. It covered five stages across the East of England, and highlights were shown every night on ITV4. Find our more the Women's Tour at

Premier Inn at the event

We took our Premier Inn stand to the finish line of each stage, where people took part in lots of fun and games:

Have a lie down: People had fun diving onto the comfy bed, and taking selfies with our very own ‘Man in the Moon’, for a chance to win great prizes. 

On your bike: Our Spin To Win competition was all about pedal power! People jumped on the Premier Inn bike and took part in our Spin to Win competition to win loads of prizes from beds, to bikes to sunglasses & water bottles. 

Cycling inspiration from around the UK: Our huge interactive map of the UK let people discover awesome cycling trails from around the country. We asked our trusted biking experts, the people who brought you Trails, to film some of their cycling escapades. We hope that these inspirational films will make you want to get pedalling yourself.

Premier Inn Best British Rider Jersey: The Premier Inn Best British Rider Jersey will be awarded to the leading British rider on General Classification following each day's stage, creating a race within the race for the British riders keen to perform on home roads, and allowing spectators to easily pick out the leading British rider in the Aviva Women's Tour.

The Aviva Women's Tour in pictures

Photo credit to SweetSpot. See more photos on Flickr