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The Pearl Izumi Tour Series

The Pearl Izumi Tour Series brought multiple squads to race over four weeks, at 10 different venues, for the chance to be crowned the best team in Britain. These city centre races got the crowds buzzing with excitement. For more information about the event visit

Premier Inn at the event

We took our Premier Inn stand to the finish line of each stage, where people took part in lots of fun and games:

Have a lie down: People had fun diving onto the comfy bed, and taking selfies with our very own ‘Man in the Moon’, for a chance to win great prizes. 

On your bike: Our Spin To Win competition was all about pedal power! People jumped on the Premier Inn bike and took part in our Spin to Win competition to win loads of prizes from beds, to bikes to sunglasses & water bottles. 

Cycling inspiration from around the UK: Our huge interactive map of the UK let people discover awesome cycling trails from around the country. We asked our trusted biking experts, the people who brought you Trails, to film some of their cycling escapades. We hope that these inspirational films will make you want to get pedalling yourself.

The Pearl Izumi Tour Series in pictures

Photo credit to SweetSpot. See more photos on Flickr