West Bromwich Town Centre (New Square) hotel
(268 reviews)
Close to New Square shopping centre, and Sandwell Valley Country Park
Hotel FacilitiesSee all
Chargeable onsite parking
Air conditioning
Breakfast
Restaurant
Free Wi‑Fi
Accessible
Parking at Premier Inn West Bromwich Town Centre (New Square) hotel
Limited free on-site parking is available at this hotel operating on a first come, first served basis. Alternative, chargeable of-site parking is available nearby at Tesco Extra (B70 7PR) just a 7-minute walk form our hotel. Free of charge between 6pm - 6am and roughly 80p an hour outside of these hours. Free on Sundays and Bank holidays.
Our rooms
Standard Double
A super-comfy bed, blackout curtains, a powerful shower and free Wi-Fi – our double rooms have everything you’ll need for a great night’s sleep.
Disclaimer: Features, layouts, room sizes and designs may vary by hotel and location.
Restaurant
Depending on your selected hotel and dates you stay, we will be offering different breakfast and evening options.
Reviews for Premier Inn West Bromwich Town Centre (New Square) hotel
11 May 2026
1961pdm
Trip Type:
Couples
"Great value"
Great value, silent nights sleep, no noise or unruly guests. Parking is great, security is perfect and the facilities are great value.
05 May 2026
Traveler43831286394
Trip Type:
Family
"Very dissatisfied"
I had booked early for two sharing, the room was small with one double bed could hardly fit both of us, only one towrl in the room and when we ask for towels we were told they onlying give 1 hand towel and a large towel. Never have I had this from any previous premier hotels I've stayed at before. The breakfast was not great either no hot chocolate and they ran out of peppermint tea. Not everyone drinks coffee or normal tea. I think I should get a refund.
29 Apr 2026
Jet64620923706
Cheadle Hulme, United Kingdom
Trip Type:
"Great place to stay"
On arrival staff very friendly, went for evening meal and Katie was very nice and pleasant fodd was lovely.
28 Apr 2026
PWFC
Norwich
Trip Type:
"Decent hotel"
Hotel quite new near a Tesco. Easy to find with large car parking. We were on the top floor and it was very quiet. Room was a Lille shabby in places but bed was comfy and shower good. Used the bar in the evening and it was quiet but good prices. Breakfast was usual fare and food was hot. Impressed and wouldn’t hesitate to use again.
22 Apr 2026
cliveb661
Trip Type:
"Very goid"
The best Premier Inn I’ve stayed at.
Clean, neat and modern.
Staff were all nice.
Good restaurant and bar.
Only complaint would be that tha breakfast was lukewarm warm.
See Reviews
on tripadvisor.com
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Hotel description
Our Premier Inn West Bromwich Town Centre (New Square) hotel is ideal if you're visiting the West Midlands. You'll have the scenic Sandwell Valley Country Park right on your doorstep if you're looking for things to do with the kids - go for a family bike ride, play a round of crazy golf, or visit the exciting adventure playground. Football fans can catch a game at The Hawthorns stadium, and history-lovers can check out the Black Country Living Museum. Plus, you can look forward to a tasty meal back at our Cookhouse and Pub restaurant.
Hotel contact information
Phone: 0330 135 9032
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