West Bromwich Town Centre (New Square) hotel

Name: West Bromwich Town Centre (New Square)
Address: Congregation Way, West Midlands, B70 7PU West Bromwich, United Kingdom (the), West Bromwich, West Midlands, B70 7PU, United Kingdom (the)
Price range: $$
Rating: 4.4

(260 reviews)

Close to New Square shopping centre, and Sandwell Valley Country Park

Hotel FacilitiesSee all

Chargeable onsite parking

Air conditioning

Breakfast

Restaurant

Free Wi‑Fi

Accessible

Parking at Premier Inn West Bromwich Town Centre (New Square) hotel

Limited free on-site parking is available at this hotel operating on a first come, first served basis. Alternative, chargeable of-site parking is available nearby at Tesco Extra (B70 7PR) just a 7-minute walk form our hotel. Free of charge between 6pm - 6am and roughly 80p an hour outside of these hours. Free on Sundays and Bank holidays.

Our rooms

Standard Double

A super-comfy bed, blackout curtains, a powerful shower and free Wi-Fi – our double rooms have everything you’ll need for a great night’s sleep.

Tea & coffee facilities

Double or kingsize bed

Free Wi-Fi

Powerful shower

Desk

See all facilities

Disclaimer: Features, layouts, room sizes and designs may vary by hotel and location.

Restaurant

Depending on your selected hotel and dates you stay, we will be offering different breakfast and evening options.

Mornings have never been so tasty! Build your own breakfast and fill up your plate with freshly cooked favourites like bacon, sausages, eggs and hash browns – plus a tasty selection of veggie and vegan options – and continental delights like fruit, cereal and freshly baked pastries. Plus, when an adult orders a Premier Inn Breakfast, up to two kids eat breakfast for free**

Reviews for Premier Inn West Bromwich Town Centre (New Square) hotel

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01 Nov 2025

Julian M

Trip Type:

"Good place to stay"

Daeschwarn was fantastic. Had a few more rowdy people before us but kept them quiet and his service was brilliant. Would recommend staying again, rooms were tidy and just what you’d need

29 Oct 2025

Alistair F

Trip Type:

"Feel let down!"

I visit West Brom frequently and do pick this hotel as it is close to work and has EV charging points (only 4) under POD POINT App. My saty over two nights been the worst so far! 1. No responsibility from premier inn for the parking EVs. This solely belongs to the adjacent pub next door. Chances of asking the driver to park else where..... Well, I'll leave it to your imagination as I see more and more NON EV cars parking in the designated EV points. 2. Be warned, if the restaurant is busy when staying here... You are not the priority!!! Waited so far for around 35 mins (still waiting!) for my desert! Unfortunately, if this service continues, I'll be looking elsewhere to stay in the future.

21 Oct 2025

Jayne E

Treherbert, United Kingdom

Trip Type:

"Excellent Hotel Lovely Staff"

After a long drive from South Wales and a wonky satnav trip into the town center, I eventually found this hotel. The lady on reception was lovely and welcoming and assisted me with everything I needed whilst checking in. My room was lovely and clean and there was enough tea, coffee and everything else I needed for my stay. The bathroom was lovely and clean also with a very good shower and fluffy towels. I ventured down for my evening meal and the staff in the restaurant couldn't have been more helpful and polite and nothing was too much trouble for them. The food was lovey but as I was tired I went back up to my room for that much needed shower and to rest up in bed before a day at my conference, As an added bonus I was treated to several firework shows for most of the evening which I enjoyed. My bed was very comfortable and i slept well waking up rested for a full day at work. Check out was very simple and I would be happy to return here if I need to come to Birmingham again.

06 Oct 2025

Tourist06137204080

Trip Type:

Family

"Great family weekend away"

We stayed her for a family reunion. We booked the room, dinner and breakfast option. We were not disappointed, the rooms are clean and beds comfortable. The staff are friendly and helpful. The food in the restaurant was delicious. I will definitely be returning to this hotel.

01 Oct 2025

Clive A

Trip Type:

"Room OK, but issued parking charge despite following directions for checking in the car"

Hotel was clean, but there was no heating control in the room. Asked reception how we increased the temperature and they said that they would deal with it, but nothing happened. Two weeks after the stay we received a £100 parking charge for leaving our car in the car park, despite having checked the car into the booking in system in the foyer on arrival. Emailed Premier Inn to try and clear the matter up, as they don't display a phone number, and had no response. Very poor service.

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Hotel description

Our Premier Inn West Bromwich Town Centre (New Square) hotel is ideal if you're visiting the West Midlands. You'll have the scenic Sandwell Valley Country Park right on your doorstep if you're looking for things to do with the kids - go for a family bike ride, play a round of crazy golf, or visit the exciting adventure playground. Football fans can catch a game at The Hawthorns stadium, and history-lovers can check out the Black Country Living Museum. Plus, you can look forward to a tasty meal back at our Cookhouse and Pub restaurant.

Hotel contact information

Phone: 0330 135 9032

Calls to our UK hotels cost no more than calls to standard 01 or 02 numbers and are usually included in landline or mobile call packages. The same applies to calls to our hotels in the Republic of Ireland.

West Bromwich Town Centre (New Square) hotel

Parking at Premier Inn West Bromwich Town Centre (New Square) hotel

Our rooms

Double

Twin

Family

Accessible

Restaurant

Breakfast

Lunch & Dinner

Meal Deal

Reviews for Premier Inn West Bromwich Town Centre (New Square) hotel

Hotel description

Hotel contact information