West Bromwich Town Centre (New Square) hotel

Close to New Square shopping centre, and Sandwell Valley Country Park
Hotel FacilitiesSee all
Chargeable onsite parking
Air conditioning
Breakfast
Restaurant
Free Wi‑Fi
Accessible



Parking at Premier Inn West Bromwich Town Centre (New Square) hotel
Limited free on-site parking is available at this hotel operating on a first come, first served basis. Alternative, chargeable of-site parking is available nearby at Tesco Extra (B70 7PR) just a 7-minute walk form our hotel. Free of charge between 6pm - 6am and roughly 80p an hour outside of these hours. Free on Sundays and Bank holidays.
Our rooms

Standard Double
A super-comfy bed, blackout curtains, a powerful shower and free Wi-Fi – our double rooms have everything you’ll need for a great night’s sleep.
Disclaimer: Features, layouts, room sizes and designs may vary by hotel and location.
Restaurant

Depending on your selected hotel and dates you stay, we will be offering different breakfast and evening options.

Reviews for Premier Inn West Bromwich Town Centre (New Square) hotel
22 Apr 2026
cliveb661
Trip Type:
"Very goid"
The best Premier Inn I’ve stayed at.
Clean, neat and modern.
Staff were all nice.
Good restaurant and bar.
Only complaint would be that tha breakfast was lukewarm warm.
12 Feb 2026
Lee H
Aston, United Kingdom
Trip Type:
"Great hotel friendly staff just perfect really"
The hotel is a absolute gem just on the edge of west bromwich town centre.
Modern and so clean from the moment you arrive your made to feel like your at home,the staff are so welcoming and professional they always remember that youve stayed before such pleasent people we had our keycard and went to the lifts to get to our room the lifts are spotless and there enough room id say for 8 people with luggage .the rooms are a credit to the housekeeping staff there spotless crips bed sheets and pillows more in the cupboard if needed spacious bath and shower head over bath is massive 4 mins under there is just perfect...you can eat at bottle inn onsite if you just want to relax or there plenty of places in west bromwich ill just give you one of them pfc perfect fried chicken high street west bromwich by the markets had a wonderful stay there id recommened it to anyone visiting west bromwich 5 stars ✨️💫⭐️🌟💫
30 Jan 2026
Omo O
Trip Type:
Family
"dilapidated facilities"
The room needs renovating. The bathroom extractor fan does not work, the toilet seat was broken/shaking at the bottom, the room had a funny smell i had to spray my perfume, the mattress had seen better days as i could feel the spring on my body. We were only staying a night and we got in late otherwise i would have found an alternative place. Was very disappointed.
02 Jan 2026
192Sat
West Bromwich, United Kingdom
Trip Type:
Family
"Gone downhill"
Room not ready, vulnerable daughter placed into a room with adjoining door and door was discovered to be unlocked. Spent over an hour at the front desk trying to get the second room, and move room, but manager was too busy at the bar and left an untrained receptionist to deal with it at check in. Generally gone downhill and cleanliness is out of the window. Also got fined last year for parking despite putting my car details into the tablet. This year, I took a video but next year, I will not be staying here. Despite all the bad experience, was not even allowed to take my own breakfast to our room as we did last year, but it's ok to take your own food into the rooms? It just doesn't make sense!
13 Dec 2025
Akbar B
Trip Type:
Couples
"Right & Nice place to stay in West Brom in UK"
Nice hotel. Heart of the city in West Bromwich. Excellent service. 24 hours access to hotel. Safe and secured. Outsiders can't get access to getin to the rooms. Internet (WIFI) is very poor. No fridge inside.No telephone or intercom is available to call reception.
See Reviews
on tripadvisor.com
Traveller reviews brought to you by

Location
Sleep Quality
Rooms
Service
Value
Cleanliness
Write Review
Hotel description
Our Premier Inn West Bromwich Town Centre (New Square) hotel is ideal if you're visiting the West Midlands. You'll have the scenic Sandwell Valley Country Park right on your doorstep if you're looking for things to do with the kids - go for a family bike ride, play a round of crazy golf, or visit the exciting adventure playground. Football fans can catch a game at The Hawthorns stadium, and history-lovers can check out the Black Country Living Museum. Plus, you can look forward to a tasty meal back at our Cookhouse and Pub restaurant.
Hotel contact information
Phone: 0330 135 9032
Calls to our UK hotels cost no more than calls to standard 01 or 02 numbers and are usually included in landline or mobile call packages. The same applies to calls to our hotels in the Republic of Ireland. For hotels outside the UK and Ireland, standard international call charges may apply – please check with your provider.