West Bromwich Town Centre (New Square) hotel

ta-ratings-img(252 reviews)

    Close to New Square shopping centre, and Sandwell Valley Country Park

    Hotel FacilitiesSee all

    Chargeable onsite parking

    Air conditioning

    Breakfast

    Restaurant

    Free Wi‑Fi

    Accessible

    Parking at Premier Inn West Bromwich Town Centre (New Square) hotel

    Limited free on-site parking is available at this hotel operating on a first come, first served basis. Alternative, chargeable of-site parking is available nearby at Tesco Extra (B70 7PR) just a 7-minute walk form our hotel. Free of charge between 6pm - 6am and roughly 80p an hour outside of these hours. Free on Sundays and Bank holidays.

    Our rooms

    Standard double

    A super-comfy bed, a power shower and free Wi-Fi, our double rooms have everything you'll need for a great night's sleep.

    Tea & coffee facilities

    Double or kingsize bed

    Free Wi-Fi

    Powerful shower

    Desk

    See all facilities

    Restaurant

    Cookhouse and Pub
    Breakfast

    Mornings have never been so tasty! Build your own breakfast and fill up your plate with freshly cooked favourites like bacon, sausages, eggs and hash browns – plus a tasty selection of veggie and vegan options – and continental delights like fruit, cereal and freshly baked pastries. Plus, when an adult orders a Premier Inn Breakfast, up to two kids eat breakfast for free**

    Reviews for Premier Inn West Bromwich Town Centre (New Square) hotel

    1-2 of 252 reviews

    "Family trip"
    Clean, presentable and comfortable. Some noise from room above but was addressed when I raised this with staff. Family room was not ready on our arrival but again was addressed promptly.
    "Another great stay"
    Met at reception by Leanne met with a warm and welcoming smile and hello as always showed amazing kindness and patience with my children who both have special needs visited restaurant for breakfast and dinner during stay staff inside were brilliant as always and food was delicious another wonderful stay can’t wait to be back again
    "Very poor"
    The young guy on the front desk took 4 hours to check us in. His a very rude man! Door lock was broken then only to be told pick the babies cot ourselves and move it to the 3rd . No managers on site. People were really annoyed of the service he was giving as he was very slow and couldn’t be asked!
    "Good, but could be Great with some TLC."
    Stayed here for 3rd year in a row for an annual conference. Location is perfect, just across the road from New Square shopping area with a Tesco extra and all the shops and restaurants you need to make your stay convenient. Onsite restaurant is excellent, staff are more than happy to help and the hotel has plenty of free parking for guests. Rooms are of good size and of course the famous Premier Inn beds do not disappoint. The only thing that I will say is that the rooms are starting to look a little tired with scuffs on the walls, cracks in the ceiling, chips in the bath and the carpets are starting to looking worn. Nothing major, but these things just spoil the hotel vibe a little. Overall, the positives far outweigh the negatives and I've had another pleasant stay.
    "Kids should not be allowed to run around the hotel like a playground!!!"
    As I work all over the UK it is important where I can to get as much rest as possible before I deliver training courses at our centres and company premises, what I do NOT expect are kids running around corridors thinking they are the only ones in the hotels and parents not taking full responsibility. Apart from safety aspect but also a safeguarding aspect children should not be left unattended. It’s bad enough some staff stating they can’t do anything, yet our company spends hundreds of thousands of pounds in this group for all of our staff. I have no choice as I do not want to travel 3+ hours before doing a full 8 hour day teaching and assessing, this is why I travel the day before then I’m fully refreshed for the day. Please Premier Inn, amend your policies to deal with this issue. It’s a hotel not a school club, people need to rest no matter the time day or night!

    See Reviews

    on tripadvisor.com

    Traveller reviews brought to you by

    Location

    Sleep Quality

    Rooms

    Service

    Value

    Cleanliness

    Write Review

    Hotel description

    Our Premier Inn West Bromwich Town Centre (New Square) hotel is ideal if you're visiting the West Midlands. You'll have the scenic Sandwell Valley Country Park right on your doorstep if you're looking for things to do with the kids - go for a family bike ride, play a round of crazy golf, or visit the exciting adventure playground. Football fans can catch a game at The Hawthorns stadium, and history-lovers can check out the Black Country Living Museum. Plus, you can look forward to a tasty meal back at our Cookhouse and Pub restaurant.

    Hotel contact information

    Phone: 0330 135 9032

    Calls to our UK hotels cost no more than calls to standard 01 or 02 numbers and are usually included in landline or mobile call packages. The same applies to calls to our hotels in the Republic of Ireland.