West Bromwich Town Centre (New Square) hotel

Stayed here for 3rd year in a row for an annual conference. Location is perfect, just across the road from New Square shopping area with a Tesco extra and all the shops and restaurants you need to make your stay convenient. Onsite restaurant is excellent, staff are more than happy to help and the hotel has plenty of free parking for guests. Rooms are of good size and of course the famous Premier Inn beds do not disappoint. The only thing that I will say is that the rooms are starting to look a little tired with scuffs on the walls, cracks in the ceiling, chips in the bath and the carpets are starting to looking worn. Nothing major, but these things just spoil the hotel vibe a little. Overall, the positives far outweigh the negatives and I've had another pleasant stay.

As I work all over the UK it is important where I can to get as much rest as possible before I deliver training courses at our centres and company premises, what I do NOT expect are kids running around corridors thinking they are the only ones in the hotels and parents not taking full responsibility. Apart from safety aspect but also a safeguarding aspect children should not be left unattended. It’s bad enough some staff stating they can’t do anything, yet our company spends hundreds of thousands of pounds in this group for all of our staff. I have no choice as I do not want to travel 3+ hours before doing a full 8 hour day teaching and assessing, this is why I travel the day before then I’m fully refreshed for the day. Please Premier Inn, amend your policies to deal with this issue. It’s a hotel not a school club, people need to rest no matter the time day or night!

Good service, clean room. Food in breakfast was nice and had a lovely stay. Everything was well and organised. It was lovely staying in.

Comfortable bed and the food is cooked to perfection. Especially the calamary and the steak. Excellent staff in the bar

My Sister and I went to this hotel the night after we attended an awesome concert. Before we went we had a meal in the Restaurant. We both had the steak, with the peppercorn sauce, skin on fries, and a few cocktails. Layla, the Server was amazing, nothing was too much for her…Thanks Layla 😁 Chef Paul, you can cook. The meal was fabulous, cooked to perfection, exactly how we wanted it. My Sis likes her steak almost cremated, and I like mine medium. All perfect…Thank you Chef Paul 😁 Both of you keep up the good work 😬 I did not get the Receptionist name on the Tuesday morning, but thank you. You did a great job 😁 I did not get the best night sleep, as the room we were in had a connecting door. Unfortunately, we had some rowdy, loud neighbours. I did tell reception, who were great and let the other room know. They toned it down a little bit, but could still hear all of their conversation. I eventually fell to sleep at around 04:30am, only to be up at 07:30am. I would suggest the rooms with connecting doors be left for family/friends/groups, if the rooms are not all connecting rooms. Overall, it was a good stay