Hot-off-the-press updates from the world of Premier Inn
10/06/2016 | We’re Which? Travel Brand of the Year!
We’re really pleased to announce we’ve been awarded Travel Brand of the Year 2016 by consumer champions, Which?.
This most-coveted award celebrates brands that put guests at the heart of their business and winners are chosen based on feedback from Which? members and people like you – meaning our high ratings for value for money, friendly service, cleanliness and comfort helped make us Travel Brand of the Year.
Our Chief Marketing Officer Mark Fells said: "We’re delighted to be named Travel Brand of the Year. Being recommended by Which? is a fabulous endorsement of our teams and our hotels, and we hope the Which? award will encourage even more new guests to experience a stay at Premier Inn ."