Premier Inn News

Hot-off-the-press updates from the world of Premier Inn

10/06/2016 | We’re Which? Travel Brand of the Year!

We’re really pleased to announce we’ve been awarded Travel Brand of the Year 2016 by consumer champions, Which?.

This most-coveted award celebrates brands that put guests at the heart of their business and winners are chosen based on feedback from Which? members and people like you – meaning our high ratings for value for money, friendly service, cleanliness and comfort helped make us Travel Brand of the Year.

Our Chief Marketing Officer Mark Fells said: "We’re delighted to be named Travel Brand of the Year. Being recommended by Which? is a fabulous endorsement of our teams and our hotels, and we hope the Which? award will encourage even more new guests to experience a stay at Premier Inn ." 

The Which? Travel Brand of the Year award adds to what has already been a fantastic year for us. Earlier this month, nine out of ten of our hotels achieved the TripAdvisor Certificate of Excellence, and in March our London Bank (Tower) hotel was named the UK’s favourite in the list of Best Family Hotels in the UK. In 2015, we were also named the UK's top-rated hotel chain in the Which? UK Hotel Chains report.