Premier Inn News

Hot-off-the-press updates from the world of Premier Inn

14/12/2015 | hub by Premier Inn opens second hotel

Today, 14 December, we opened our second hub by Premier Inn hotels in London’s Tower Bridge.  The opening of this city-savvy, smart hotel in the heart of the financial district follows the success of our Covent Garden hotel, on St Martins Lane which celebrated its first birthday last week.

The new hub hotel will contribute over £16 million to the local economy whilst generating 40 new year-round jobs for Londoners.

Our brand new 112-bedroom hotel is situated on Great Tower Street, London, within walking distance of the Tower of London and London Bridge. With window views of the Shard and other world famous London Landmarks and at only 0.2 miles from the nearest tube stations, Tower Hill or Monument, hub Tower Bridge enables business and leisure guests to stay in the heart of the city at an affordable price.  

The exciting new addition to the hub by Premier Inn Portfolio offers an unrivalled digital experience where customers can use an app on Android, iPhone or Apple Watch to book, check-in, control lighting and room temperature or even add breakfast to their stay. The hotel also has a ProvenDough Deli+Bar, which offers 20 breakfast combinations and more than 30 menu options through the day.

The second hub by Premier Inn also includes some new features; notably the introduction of ‘hub bigger’ rooms, a new room format for guests booking longer stays or guests who would like additional room space and even ‘smarter’ smart TVs that enable guests to stream and mirror content onto the TV from their tablets and phones.

The first hotel has proved to be extremely popular with international guests as well as those from the UK all looking for an affordable, comfortable and modern place to stay in the heart of the city – whether for business or leisure. Both the expertise of the local hub team and hub’s bespoke local guide ‘Explore’ will prove invaluable in giving guests great recommendations for enjoying the city. Using the hub app and augmented reality, guests can watch the in-room map come alive with recommendations of restaurants, historic landmarks, museums and galleries right on the doorstep.

Simon Ewins, Chief Operating Officer for hub by Premier Inn comments:

"We're delighted to be opening our second hub by Premier Inn hotel right by Tower Bridge and so close to the Tower of London. We are really excited to be offering a digitally enhanced experience to our customers yet again and anticipate that this hotel will be just as successful as the first!

“We are also excited about expanding the brand with further investment in London and Edinburgh in the coming months. Our key focus in the design and build of the next hub by Premier Inn hotels will be how we move the brand forwards and expand our offering – we have introduced even more digitally enabled smart TV ‘s which allow mirror screening and the new ‘hub bigger’* room type as a starting point”

hub by Premier Inn has 13 hotels in the pipeline (ten in London and three in Scotland), with London Covent Garden and London Tower Bridge the two hotels currently trading. To get the best rates, visit The hub by Premier Inn app is available to download at the App Store for iPhone and Apple Watch users, and Google Play for Android devices.