Premier Inn news

Hot-off-the-press updates from the world of Premier Inn

17/11/15 | Say hello to your new Premier Inn site

We’re very excited to announce that our new website is up and running. Over the last few months we’ve been busy improving the site, so that finding the perfect hotel is as easy as can be. 

02/11/2015 | The UK’s top rated hotel chain 2015

This week we’ve been named the UK’s top rated hotel chain in the annual Which? UK Hotel Chains 2015 report and we couldn’t be happier.

10/09/15 | Ready, steady, push…the bed push is on!

Putting the fun in fundraising – The Premier Inn Bed Push final sees teams from the North and South race along London’s Regent’s Street on Sunday 13th September to raise money for Great Ormond Street Hospital Children’s Charity.

04/09/15 | Premier Inn reveal Best British Rider trophy

We can exclusively reveal the Best British Rider trophy that will be awarded to the Best British Rider during the Aviva Tour of Britain, proudly sponsored by Premier Inn.

30/08/15 | Our latest TV ad launches: Wake up Wonderful at Premier Inn

Our latest TV ad has launched, featuring a smart and svelte-looking Lenny Henry in his 7th ad for the UK’s most-loved hotel chain.  The ad – named Wake up Wonderful – also features a soundtrack by British singer / songwriter Katie Melua – her first single in over two years. 

17/08/15 | Helping build Great Ormond Street Hospital’s future

Premier Inn supports the life-changing work of Great Ormond Street Hospital (GOSH). Here's what we've achieved since announcing our charity partnership in 2012.

06/07/15 | Premier Inn launches Purple Sauce

Premier Inn is set to start a new debate around Britain’s breakfast tables with the introduction of its new Purple Sauce, created in collaboration with expert chef Ed Baines.

01/07/15 | Kingston upon Thames Premier Inn opens

On 1st July we officially opened our doors to welcome guests into our brand new hotel in Kingston upon Thames.

12/03/15 | Gear up for The Tour of Britain

We’re thrilled to announce that we’ll be sponsoring the Friends Life Tour of Britain 2015, the UK’s biggest professional road cycling event!

20/02/2015 | Get online on us

So when you told us you wanted free Wi-Fi, we understood. And we listened. From now on, free Wi-Fi throughout your stay.

28/08/2014 | Premier Inn gets the Which? seal of approval

We're proud to have been named a Which? Recommended Provider for UK hotel chains.

04/08/2014 | We Heart Cyclists

The ‘TDF Effect’ - as we like to call it - had such an impact that since the Grand Départ, Premier Inn hotels across the country were inundated with bike-related enquiries like never before. 

30/05/2014 | "Buy Our Bed"

Remember the last time you woke from a great night’s sleep in a Premier Inn bed and wished you could sleep that well all the time? Well, wish no more.

14/03/2014 | Win an action packed weekend

We've sent some lucky bloggers on action packed outdoor breaks around the UK, now you have the chance to enter our competition and win a break of your own. 

17/01/2014 | Watch our latest TV advert

Lenny’s waking up in some amazing and iconic places around the UK – but nothing can disturb him from a great night’s sleep for long.

18/12/2013 | "Pop open the champagne!" BTA awards Premier Inn with Best UK Economy Hotel Group

We’re thrilled to announce we’ve scooped a British Travel Award for best economy hotel. 

12/12/2013 | The only way is Manchester this Christmas

One in five Manchester residents are usually woken up by their pet on Christmas morning, whilst more than one third will spend between 8 -12 hours shopping, a Premier Inn survey has revealed.

24/07/2013 | Celebrate Edinburgh Fringe with Premier Inn

Premier Inn is offering you the chance to win a £500 package to spend at the Edinburgh Festival Fringe next month to help you have the festival experience of your dreams.

24/02/2012 | Mass hypnosis session cures Brits' fear of flying

73 Brits who suffer from a chronic fear of flying have been cured as a result of the world’s biggest hypnosis session to tackle the phobia.

22/12/2011 | So far Left it's Right

Research out today – 22nd December – reveals there is such a thing as sleeping on the wrong side of the bed.

27/09/2011 | Whitbread raises £1 million for Wateraid

Whitbread are delighted to announce that, through the fundraising efforts of their teams and the generosity of their guests, they have raised a massive £1 million for WaterAid. 

22/09/2011 | New hotel in London Stratford opens

Premier Inn has announced a major expansion drive in London with over 50% rooms growth in the next two years and intends to double its size in London by 2016. 

15/09/2011 | Premier Inn rated best for budget stays

As the budget hotel brand reports increased takings during Q2, new figures show Premier Inn is top for value, facilities, customer service and overall reputation.

16/06/2011 | Peter Andre is winner of Premier Inn Celebrity Dad of the year 2011

Peter accepted the publicly voted award at Premier Inn Kensington Olympia this morning.

19/04/2011 | Celebrate the Royal Wedding with Royal Bed-ding

It’s every girls dream to wake up next to a Prince and the opportunity of Premier Inn’s ‘Royal Bed-ding’ gives you the chance to do just that. 

01/10/2010 | Premier Inn introduces UK's first Twitter concierge

Premier Inn is revolutionising the age-old hotel concierge by offering its guests tailored weekend advice from a ‘virtual’ concierge via its Twitter page.

21/09/2010 | Premier Offers Christmas £29 room sale

355,000 rooms available at just £29 throughout Christmas. 

21/05/2010 | Premier Inn launches Premier Weekends

The latest Premier Inn TV advert featuring British comedian Lenny Henry is set to go on air next week.

30/04/2010 | Whitbread announces 1,000 new jobs

Whitbread PLC has today announced that it will be creating a further 1000 jobs over the next financial year 2010/11 across its Premier Inn, restaurant and Costa Coffee businesses.

27/04/2010 | Premier Offers £29 sale

Over 500,000 rooms available from £29

09/03/2010 | New Premier Inn adjacent to the Olympic Stadium

Premier Inn announces its latest site acquisition for a new 267-bedroom budget hotel at Stratford, located adjacent to the Olympic Stadium.

15/01/2010 | Premier Inn rolls out plans for new green hotel

Premier Inn and Beefeater roll out plans for new green hotel and low-carbon restaurant at Burgess Hill in West Sussex.