Where to buy tickets

Want to know how to get the best discounts, the cheap tickets, the offers and deals? Here’s our guide to bagging yourself an entertainment bargain.

Musical and theatre tickets

If you want to see a West End musical or play - or any play for that matter - it’s best to book your tickets in advance online. Popular shows and shows starring famous names can sell out very quickly. There are also some great dinner + theatre deals available online, too. 

Make these websites your first port of call:

Lastminute: offers last-minute deals on all sorts of things including theatre tickets.
Time Out: the go-to place for theatre listings, plus lots of great deals on tickets.
Ticketmaster: a big player in the international ticket market.
TKTS: the official half-price dealer of theatre tickets in London’s West End.
ATG: the UK’s largest theatre ticket company.
• NME: great A-Z of theatre listings, and good for buying tickets.

If you'd rather buy tickets in person you should:

• Visit the box office of the theatre you want to go to. You might be able to get a good deal if you buy on the day but there are no guarantees.
• Go to TKTS in Leicester Square. They’re an official retailer of half-price theatre tickets
• Pop into one of the ticket booths in and around Leicester Square.

However you decide to buy your tickets, always go to an official retailer and never to a person selling tickets in the street. 

Gigs and concert tickets

You won’t be short of gigs and concerts to choose from in London. From up-and-coming bands in Soho and Camden basements to chart-toppers headlining at SSE Arena Wembley and The O2, here’s how to get your tickets. 

• Time Out: comprehensive listings and good for cheaper tickets, too.
• NME: it’s easy to buy tickets via their A-Z of artists.
• Live Nation and Ticketmaster are the go-to for major venues 

For more inspiration, check out our pick of London’s best music festivals and coolest venues, check out our events and festivals page

Comedy tickets

With more live comedy than any other city in the world, London offers you a cheap, if not a free, night out, with lots of laughs.

• Chortle is to go-to for comedy news, reviews, listings and tickets.
• Time Out and NME: great for listings and tickets 
• At Hammersmith Apollo and The O2, you’ll find big-name comedians 
• Comedy Cafe: one of London’s most popular comedy venues
• Comedy Store: London’s most famous comedy club

Dance and opera tickets

From classical to contemporary and everything in between, London has lots of dance performances and opera shows to shout about. 

• Richmix: known for showcasing a mix of contemporary and experimental styles. Buy tickets direct from the venue.
• Sadler’s Well: offers a cutting-edge roster of productions, performers and choreographers.
• Royal Opera House: London’s leading opera house is home to The Royal Opera company and The Royal Ballet
• London Coliseum: iconic theatre that’s home to the English National Opera (ENO).
• Buy tickets for all the above (except Richmix) direct from the venue or Ticketmaster. If you’re prepared to compromise on seats, you should be able to get your hands on some discounted tickets.