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Premier Inn voted leading economy hotel brand in Europe for fourth year in a row

28/10/2011 | Premier Inn voted leading economy hotel brand in Europe for fourth year in a row

The UK’s biggest budget hotel brand, Premier Inn, has been voted the leading Economy hotel brand for the fourth year running in the JD Power European Economy Hotel Guest Satisfaction Survey for 2011, with a 757 point index score.

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The study, now in its seventh year, examines the overall satisfaction of European hotel guests based on seven measures and Premier Inn performed well in the following: reservations; check-in/check-out; guest room; food and beverage; hotel facilities; costs and fees.

Gerard Tempest, Sales and Marketing Director for Whitbread Hotels and Restaurants, comments: “Receiving this award is a testament to the hard work of our teams and their commitment to ensuring that every guest has a great stay with us.

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