Premier Inn recognised as a Business Superbrand for 2010

Premier Inn was today revealed as one of the UK’s leading business brands by the Superbrands organisation. The announcement follows a robust selection process administered independently by The Centre for Brand Analysis. They analysed the views of a voluntary Expert Council and over 1,700 business professionals. Of the thousands of brands initially considered only the top 500 are deemed to be Business Superbrands; Premier Inn was placed 240 in the prestigious annual listings.

Stephen Cheliotis, Chairman of the expert council & CEO, The Centre for Brand Analysis, said: “Congratulations to Premier Inn on achieving Business Superbrands status. In this economic climate a powerful brand is more important than ever. It can be a key driver of new and repeat business and a positive influence on stakeholders, ranging from employees to suppliers. As such the results of this survey are not only interesting but ultimately useful in understanding the perception the market has of these brands, and therefore their likely potency and financial success. Whilst being highly rated in this survey is pleasant news for the respective brand owners it is also an indicator of their business’s ability to grow through a brand that stakeholders, trust, want and believe in.’

Software giant, Microsoft, takes the top slot this year and new entries into the top 10 include BlackBerry (3rd), Visa (9th) and PriceWaterhouseCoopers (10th).

Now in its eighth year, Business Superbrands identifies and pays tribute to the country’s strongest B2B brands.