Premier Inn voted leading economy hotel brand in europe for the second year running

Premier Inn voted leading economy hotel brand in europe for the second year running

Premier Inn’s string of industry award wins continues after being voted as the leading Economy hotel brand for the second year running in the JD Power European Economy Hotel Guest Satisfaction Survey for 2009.

The UK’s largest hotel brand, Premier Inn, ranks highest in the survey with a 738 point index score (73.8%), with an ‘among the best’ score in guest room, hotel facilities, costs and fees and food and beverage, beating it’s competitors (including Travelodge, Ibis, Etap and Comfort Inn) to being named top.

The survey, carried out by leading marketing information services company JD Power, examines the overall satisfaction of European hotel guests based on seven measures (in order of importance)

- costs and fees
- guest room
- hotel facitilites
- food and beverage
- check in and out
- hotel services and reservations

Steve Conway, head of marketing for Premier Inn said:

“This is a fantastic achievement for Premier Inn and one we are extremely proud of. We continually strive to cater for the needs of our guests and not only meet, but exceed their expectations. Listening to your guests is key to improving customer satisfaction, which is why at Premier Inn we offer all our guests the chance to feedback their opinions through our Guest Satisfaction Survey.”

Premier Inn are so committed to guest satisfaction they offer a unique good night guarantee at each of their 583 hotels across the UK - meaning any guest who is not 100% satisfied with their stay will receive a full refund.

The 2009 European Hotel Guest Satisfaction Index Study is based on responses from 13,000 guests who stayed at a hotel in Europe between May 2009 and September 2009. The study was fielded between August 2009 and September 2009.