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28 Aug 2015

The Aviva Tour of Britain

Sachets of our new Purple Sauce will be available at all our hotels for a limited time and, to celebrate, we’re giving away 20 family Premier Inn breakfasts and 20 limited edition bottles of Purple Sauce.

12 Mar 2015

Gear up for The Tour of Britain

We’re thrilled to be sponsoring the AVIVA Tour of Britain 2015, the UK’s biggest professional road cycling event.